High-grade liquor prices irresistible

Although the liquor consumption off-season, listed wineries did not announce price increases, but the trend of unilateral market prices seems unstoppable.　　There are media reports, one months ago each bottle or 818 yuan of 53 degrees flying Maotai, at present, in Beijing and other cities have broken the thousand-dollar mark, the retail price up to 1053 yuan per bottle. In the provincial capital market, Wuliangye, Mashi and other liquor prices have recently risen. Jiannanchun will also join the ranks of the "rising prices", dealers have received jiannanchun aspects of the price notice, will be the end of the month before the price of 20 yuan per bottle. Reporter visits the provincial capital market found that the astonishing increase, frequent price adjustment, the sale of high-end liquor is very little impact.　　At the same time, some retail stores are out of stock, but not easy to purchase. Price increases may be related to the middleman in the provincial capital West Street a smoke hotel, according to the sales staff, July, 52 degrees flying Maotai per bottle retail price of 818 yuan, has now risen to 888 yuan per bottle, 38 degrees flying Maotai per bottle retail price of 476 yuan, has now risen to 536 yuan per bottle. "Beijing's Maotai retail price per bottle has broken the thousand-yuan mark, it seems, before the Mid-Autumn Festival, Taiyuan wine prices will rise." "In a big supermarket in Victory Street, liquor counters placed a number of brands of white wine, the reporter noticed that the counters are placed in more than Wuliangye, Maotai, and Jiannanchun only a few bottles, and the price, 38 degrees Jiannanchun (gold box) 500 ml liquor is currently priced at 328 yuan, 52 degrees Jiannanchun 358 yuan. "I heard it was going up, but I haven't received any formal notice. A salesman said.　　It is understood that this is Jiannanchun the second time in the year, after the price increase, jiannanchun each bottle will be based on the existing retail price of 20 yuan. In the interview, some liquor dealers revealed that the Luzhou old cellar has since the beginning of this month against the National Cellar 1573 to control the goods, the market rumor is also will raise prices. "We have consulted manufacturers, manufacturers have denied the recent increase in ex-factory prices, listed wineries have not recently announced to increase the price, they analysis of the upgrade may be dealers or middlemen." Regardless of the ex-factory price rise, or dealers to raise prices, the Mid-Autumn Festival before the high quality liquor collective bullish is the fact.　　"In the provincial capital Sports Road, a smoke hotel owner told reporters." This three-year maotai from more than 300 yuan to 800 yuan in the provincial capital of the west exit of the balance Lane, there is a "Nanyan wine distribution Shop", the boss called Li Ziying, starting from 2002 to engage in wine sales. Speaking of liquor prices, he said with emotion: "From 2003 onwards, high-grade liquor has been rising every year, more than 7 years has never dropped." According to Li Ziying recalls, in 2002 when their store opened, Maotai, Wuliangye retail price, each bottle is more than 200 yuan. The opening of the store soon ushered in the first wave of the liquor prices. 2003, Wuliangye Winery announced a price increase of 100 yuan per bottle.　　In Liang Ye's drive, Maotai and other brands also began to increase prices. The deepest impression is 2007 years. January 1, 2007, Guizhou Moutai adjusted factory prices, the average increase of about 20%. That year, the terminal market has 7 times price increases.　　Subsequently, Wuliangye and so on also began to raise prices. Thereafter，Maotai, Wuliangye and other liquor, the basic continuation of a year's price strategy. December 7 last year, Guizhou Maotai issued a notice, decided to increase the appropriate ex-factory price since January 1, 2010, the average increase of about 13%. January 15 this year, Wuliangye decided from 16th to "Wuliangye" Wine products factory supply price adjustment, the increase of 8.5%-10.3%.　　Subsequently, the ancient well gong also decided from January 1 this year to "Ancient Well Gong" Hongyun series, Gold series and other parts of the product sales price on the basis of an increase of 5%. "Maotai annual increase of about 11%, Maotai's terminal retail price from more than 300 yuan rose to the current 800 yuan, but spent more than 3 years."　　"Li Ziying said. Maotai Wuliangye Price Fast purchase is very difficult even if high-grade liquor prices constantly, but demand is still strong. In the provincial capital Peach south of a liquor store, the store's dazzling packaging attracts different consumers, despite the high price, but to buy Wuliangye people are many. Wu Liang Ye, Maotai now have no goods.　　"Sales staff said that the recent period of Maotai liquor prices rose quickly, but also the best liquor store sales, the sales staff is also very anxious." In the provincial capital University Street a Nanyan liquor store, a Li surname salesman told reporters, as early as half a month ago, Maotai and Wu Liang Ye began to price adjustment, although many to the dealer to the goods, but the dealers said no goods. "The Mid-Autumn Festival is approaching, these days heard the news of Jiannanchun prices, shops to wine, high-grade liquor obviously feel difficult to purchase." "Li Ziying Introduction, the festival before the wine, the more hoarding more have, this in the industry is an open secret."　　In accordance with the past habits, with the Mid-Autumn Festival, the advent of National day, the liquor market will appear a round of price increases, do not rule out the individual dealers have to take advantage of the festival before reducing the amount of goods in the Mid-Autumn festival to make a big profit. Analysis of rising demand for food prices high wine prices "high-grade liquor never lack of market, the higher the price, the more people buy, while the low-end wine, a price increase, but may not sell."　　"The Provincial Academy of Social Sciences researcher Wang Yunzhu analysis, high-end liquor a new round of price increases, there are raw materials and market demand before the strong two reasons." Since this year, food prices have risen, giving grain to the downstream industries of raw materials to bring pressure.　　After the increase in food prices, wine products are bound to rise with the price. From the demand side, the current high-end wine has 32 main flow, one is public funds consumption, such as some agencies, enterprises, for the reception of important guests need to buy these high-end wine, and then there is the mid-Autumn Festival, the national Day approaching, some people buy wine for gifts.　　Whether it is used for reception or gift giving, all hope is that the higher the price can show the grade or valuable, so this kind of high-end liquor prices, will only rise more and more market. Does the price of high-grade liquor keep rising? Wang Yunzhu Analysis, liquor price increase process is generally: manufacturers price → seller Price → The first time consumers do not accept the price hike, so around to ask about prices, when the answer is the same, consumers began to slowly accept the price after prices。 "The wine price rises again, basically lies in the market demand exuberant, the society irrational consumption idea caused the famous liquor price to be high." When the concept of consumption tends to be rational, that is, the end of liquor prices. "Newspaper reporter Zheng intern Mus White Rock