Hisense detailed led international standard development

"Without uniform standards, it is difficult for global color TV companies to launch international marketing under the WTO framework," he said. Domestic flat-screen TV enterprises must participate in the development of LED international standards, set up a set of enterprises to reflect the technical strength, close to the market and consumer demand for new rules of the game, so as to ensure the healthy development of the industry, we can maintain a certain advantage.　　"Hisense Group Guo Qingcun Vice President These words to the reporter left a deep impression." Lead the development of LED international standards at the end of May, Hisense participated in the International Electrotechnical Commission held in Seattle, United States of America on LCD TV led standard formulation. June 2, "Huaxia Times" reporter arrived at Hisense Group headquarters, Guo Qingcun in an interview with a firm sense of the reporter said: "It can be determined that Hisense TV LED backlight technology has been at the forefront of the Chinese color TV industry in this round of competition, the response to new technologies even more than some foreign brands, China LED LCD TV has been in the domestic market to obtain the leading edge, rather than the same as before has been in the disadvantage of the following, in China's color TV industry joint efforts, in this round of industrial restructuring in the marginalization of the risk of basic lifting. Prior to that, in December 2009, the International Electrotechnical Commission held in Japan at the annual meeting to determine the China Hisense Chief scientist Dr. Benjamin Liu worked led the drafting of the lead LCD backlight standard standards, and Benjamin Liu worked will also work with South Korea experts to lead the drafting of the general standard backlight display. These two norms play a key role in the final formulation of standards.　　Especially for the Chinese brand development led international market significance. Bing, Deputy Secretary-General of China Electronic Video Industry association, said to the Chinese Times Reporter: "Hisense can undertake the drafting work of international standard Standard, not only embodies its strong strength in LED technology, but also shows the global consumer electronics industry's listening and attention to Chinese voice." First-class enterprises to do the standard, second-rate enterprises do technology, three-flow enterprises to do products. "According to Dr. Benjamin Liu worked, as early as 2005, when he was thinking about what Hisense technology research and Development should do, the idea of LED backlight development project was constantly clear in his mind." However, Hisense LED backlight project is almost accompanied by doubts and doubts to start. At that time, Hisense many supply panel manufacturers said, before the end of the year can provide LED Backlight module prototype, the meaning of how you can make it. But Benjamin Liu worked and his team members of the View and judgment is: To do the module, backlight technology is very important to master, especially the current international development of LED backlight technology.　　LED backlight technology with energy-saving, environmental protection, high quality and other outstanding features, is a revolutionary technology, is the next generation of liquid crystal technology core, we must master, otherwise the inevitable in intellectual property losses. LED has become the mainstream market growth from the global market, 2004 LCD TV shipments less than 10 million units, 2008 has grown to 100 million units, and in 2009 reached 145 million units. CRT TV has been around for half a century, but in less than 5 yearsTime was overtaken by LCD TV.　　2009, with the LED backlight technology is becoming more mature, Chinese and foreign brands will focus on the market breakthrough in the LED TV products. According to DisplaySearch's forecast data, 2010, the global LED LCD TV sales will reach 32 million units, accounting for all the proportion of LCD TV is about 20% (and by the industry called LED Television 2009, shipments of only 3.6 million units, In the global 145 million flat-screen TVs accounted for 2.5% of the share), by 2015, led panel shipments will reach 78% penetration rate.　　And industry experts predict the Chinese market, it is 2010 LED TV is expected to break through 7 million units, at least the entire tablet market 30% share. And during the 51 period, the LED market is a blowout.　　Statistics show that from April 26 to May 2 this week, the total sales LED TV 71756 units, the chain growth of 340%, an increase of 5,800%.　　Throughout the global television market, Samsung, LG, Sony, Panasonic, Sharp and other 5 Japanese and Korean manufacturers, to close to 60% of the market share, with absolute right to speak, and to Hisense, TCL, Skyworth as the representative of China's color TV brands, the total sales have accounted for the global market 22%. 2010, the United States CES consumer Electronics exhibition published in the "Global TV brand 20" list, Hisense to more than 5% of the global market share, nearly 18% of China's market share, into the global television industry Top 5, TCL, Skyworth and other domestic brands have entered the top ten ranks.