Hong Kong to take advantage of Shanghai secretly rivalry

Creative innovation at the end of May, "to build a global creative innovation center" hat on the Hong Kong-Shenzhen head, the mood of the Shanghai industry is not good, the Hong Kong and Shenzhen in the national level has been recognized, determined to create "international creative Industry Center" Shanghai has no birthright "development of the space will be the Shenzhen-Hong Kong squeeze."　　Last November, Shanghai has been a bad one, Shenzhen was awarded the "Design Capital" by UNESCO, the name of Shanghai after four years, the industry recognized the cultural heritage, foreign exchange, talent gathering, industrial base stronger than Shenzhen, and blame the failure of the Government to attach importance to the lack of responsibility.　　But Hong Kong and Shenzhen do not have to be happy too early, the city of Rome is not built in a day.　　PK does not end, but is just beginning. May 21, Suzhou Taicang, a hot and humid Shenzhen thousands of kilometers south of Yangtze River, and Shenzhen Creative design enterprise clicked.　　Taicang Lo ft Industrial Design Park officially opened, and its originator, from Shenzhen, Corporate Ling Lion Company. Shenzhen Ling Lions in the successful operation of the Shenzhen field design of the creative Industrial Park, the National industrial design and creative Industry (Shunde) base two major projects, the choice of drop Sunan Taicang.　　The day of the opening, from Shenzhen Galantu and other 16 well-known industrial design institutions signed into the park. Taicang, 35 km from Shanghai Hongqiao Airport, is located in the core area of manufacturing in Yangtze River delta. "Settled Taicang, is to seize the Yangtze River Delta Industrial Design market."　　Liu Yongli, deputy general manager of Ling Lions, has not denied that the goal of competition has been alluding to the great Shanghai near Taicang. Last November, Shenzhen was awarded the title of "Design Capital" by the UNESCO Global Creative City Network, and the maturity of Shenzhen's design industry began to arouse people's attention.　　May 26 this year, with the "Shenzhen Comprehensive reform package," the final, Shenzhen-Hong Kong to build "innovation center" and "International Cultural and Creative Center" into the "programme" to the national level, the Shenzhen creative industry is about to meet new development opportunities.　　And the same competition for "design capital" of Shanghai, although failed to be elected, but determined to build "international creative Industry Center", the layout of more than 36 of the city's creative industrial park, enough to see the "Design capital" tireless pursuit.　　Shenzhen and Shanghai, a competition around the commanding heights of creative innovation industry opened the curtain.　　"Cottage" to break out of the design of the curtain to open the contest, from the United Nations to Shenzhen "design capital" talk about.　　May 16, is located in the Futian field design of the creative Industrial park, known as the World Industrial Design "Oscar" German Red Dot Agency awards, in China's debut as scheduled opening. "Shenzhen is a vibrant city with the most developed and dynamic industrial design industry in China, and I just fancy that."　　"When Peter Zack, the chairman of the Red Dot organization, addressed the designers, he evaluated the potential of the Shenzhen design."　　Won the German red Dot's favor, this and November 2008, Shenzhen obtains the UNESCO to award "the design Capital" the title to be inseparable. TheThe country's "design capital", the six cities that have been named are Berlin, Buenos Aires, Montreal, Nagoya, Kobe and Shenzhen.　　Shenzhen is the youngest partner in six cities. "Design Capital" application lasted two years, is almost a thrilling adventure. "The process of UNESCO approval is divided into eight major stages, to be successful through these eight gates."　　"Zhang Xinsheng, vice Minister of Education and Director of China's UNESCO National Committee, recalled the arduous process of applying for" design capital "in Shenzhen. How Shenzhen design can get the world's favor.　　Zhang Xinsheng believes that Shenzhen's design status has benefited from vibrant graphic and industrial design, rapid development of digital product interaction products, and packaging and design products of advanced and innovative experience.　　Shenzhen is located in the Pearl River Delta Global Manufacturing core area, built for more than more than 30 years, relying on the development of the Pearl River Delta manufacturing industry, Shenzhen Industrial design independent innovation, industrial upgrading in the country's leading, almost occupy the country's half.　　Shenzhen Industrial Design Industry association Secretary-General Fengchanghong Statistics, the current Shenzhen city has more than 6,000 design enterprises, professional design practitioners 60,000 people, design industry output value of the G D P 5%, both in terms of quantity or value is the largest in the country.　　But walking on the streets of Huaqiang North, in addition to the huge international electronics giant's product advertising, residential ads under a large number of small shops in Shenzhen production of the O-EM foundry products, and from the foundry to imitate the simple copying of plagiarism, so that "cottage" the word become the Shenzhen design to avoid the dark. How to stand out from the "cottage", the achievement of the United Nations issued the "Design capital", Shenzhen persistent "culture of the city" strategy, is the main pushing hand. As early as 2003, Shenzhen has established a "culture of the city" strategy.　　As the fourth pillar industry, in 2007, the value added of Shenzhen's cultural industry reached 46.005 billion yuan, accounting for 6.8% of the city's G D p. 2004, the first session of the Wen Bo held in Shenzhen, the industrial transformation of Shenzhen to bring opportunities. This year, Shenzhen lost no chance to put forward the construction of "design capital" of the goal, established the "design is the core competitiveness of industry" concept, thus paving the way for the Shenzhen design industry, Shenzhen to industrial design, graphic design, architectural design, apparel design, interior design, game design,　　The design industry represented by Software Design has entered a booming stage.　　This year's municipal council, Shenzhen Mayor Xu made the great ambition, proposed in the next 5-10 years, the proportion of cultural industry to 10%, and the creative industry Great Britain equivalent. At the end of the fifth session of the Expo, May 26, "Shenzhen Comprehensive package reform overall plan" finalized, the future of the Shenzhen-Hong Kong region will be built into a global innovation center and International Cultural and creative Center.　　Fengchanghong expected that the Hong Kong-Shenzhen Joint Alliance will be expected to create the world's top industrial design highest level. Open Society to create the old creative Center "comprehensive reform" to the Hong Kong-Shenzhen Innovation Centre and the International Cultural and creative centre positioning, not the central wishful thinkingIn fact, the potential of Hong Kong and Shenzhen in the creative industry has already burst out in the fusion.　　Mr Ma Fung-Kwok, chairman of the Hong Kong Arts Development Council, has been in the film distribution, founded the Asia Film Company and is also one of the driving force of the local cultural and creative industries in Hong Kong. Hong Kong's local market is not very large, but Mr Ma, who was engaged in film and television work in the early years, witnessed the growth of Hong Kong's cultural and creative industries. "From the 50 's to the 70 's, the whole of Southeast Asia and the mainland of China are relatively closed, while the maintenance of open and free Hong Kong is uniquely positioned to become a place where Southeast Asia, mainland China and Taiwan are interested in creating and engaging in cultural and creative industries."　　Mr Ma's view is that Hong Kong's open and culturally integrated environment has created a good environment for the development of creative industries. It is in this context that Hong Kong has become a creative centre in Asia. Hong Kong's film and record industry is booming, with action films and popular songs enjoying a prestigious reputation. Hong Kong's architectural, design and advertising industries are also famous for their creativity.　　According to the Hong Kong Financial Secretary, Mr John Tsang, nearly 32,000 institutions in Hong Kong are now engaged in creative industries with a GDP of over HK $60 billion a year. "The cultural and creative industries in Hong Kong were only a few simple industries such as film and television, design, music and so on, without a complete industrial strategy, training and other supporting measures are not complete, but cultural and creative industries have developed well."　　Mr Ma believes that with the opening up of the mainland and Southeast Asia, the comparative advantage of Hong Kong's creative industries is slowly disappearing and facing fierce competition from the mainland and overseas markets in Asia. Hong Kong does not have a huge market in the mainland, and a tiny and high cost limit the development of Hong Kong's creative industries. As Hong Kong's land and living expenses are high, Mr Ma believes this is the biggest constraint to the development of the creative industry in Hong Kong. "The film needs to show the venue, the performing arts also need more venues, artists live here, a small studio costs are very high." "But compared with the mainland's creative industries, Hong Kong still has a significant advantage in intellectual property, multiple talents and management systems." "Hong Kong's creative industries have the advantage of talents and systems, and the mainland, especially Shenzhen, which is adjacent to Hong Kong, has the advantage of resources and markets."　　"In the Hong Kong-Shenzhen Cultural and creative industry, senior researcher Xu Yu Rights, the Shenzhen-HK complementary, it is the cultural and creative industries in the Pearl River Delta and even the entire domestic market shortcut."　　Hong Kong and Shenzhen Creative cooperation still need to running-in development of creative industries Shortcut has been a consensus, how to build an effective platform for cooperation between Hong Kong and Shenzhen, exploring the road seems to be very long.　　Ye Zhirong, one of the leaders of the Hong Kong industrial design community, has been the chairman of the Hong Kong Designers Association for the 2002-2004, and Ye Zhirong Industrial design company, named after it, began its business in the mainland as early as 1998. "The first time I came to the mainland to talk about cooperation is a good child company to Shanghai, when the mainland's industrial design is basically a blank sheet." Ye Zhirong recalls that he, who was stranded in Hong Kong's limited design market and first visited Shanghai in 1998, felt the great potential of the mainland market. "1998 years of work in ShanghaiIndustry products are either imitating the appearance of similar products abroad, or let the engineers are responsible for the design, there is no full-time industrial design staff.　　"Ye Zhirong said. After more than 10 years of Ye Zhirong in the mainland, at the end of last year, the Shenzhen-Hong Kong Design Center, the first time in the mainland, opened its own design company. For why Shenzhen, the reason for Ye Zhirong is very simple, "geographical distance, Shenzhen distance from Hong Kong, and the Shenzhen-Shenzhen Design Center has gathered the most numerous design companies." "The Hong Kong-Shenzhen Design Centre, which started its trial operation in April this year, is located in the creative industrial Park of the design of the field, adjacent to the quiet Shenzhen Central Park."　　As a key project of the "Hong Kong-Shenzhen Innovation Circle", Ye Zhirong and many designers have already taken the Shenzhen Design Centre as a springboard to the mainland. "The Hong Kong-Shenzhen Design Center not only provides the place for the Hongkong designer, but also is an important design center of the Pearl River Delta which integrates the design product experience promotion, the design enterprise brand establishment, the design patent transformation docking, the design enterprise financial platform and the business platform."　　Liu Yongli, deputy general manager of Shenzhen Lead company, which runs the center, believes that the establishment of the Centre will provide an effective model for the future cooperation between Hong Kong and Shenzhen Creative industries.　　But the heat of the years of the Hong Kong-Shenzhen Fusion, can be in the cultural and creative industries to merge it naturally? Xu Yu the right to study the Hong Kong-Shenzhen Cultural and creative industries for many years, he believed that it was Shenzhen and the entire PRD, lagging behind the institutional construction of the cultural and creative industries, which led to the difficulty of docking with the mainland. "Such as the Shenzhen Special Economic Zone from the inception, more than 200 local laws and regulations have been promulgated, but there are less than 5 departments involved in cultural and creative industries and cultural markets, but for public consultation, financial supervision, quality inspection, intellectual property protection, Film and television classification management and market access, investment diversification, fair competition, integrity management and other institutional construction, There are lots of blank or grey areas. "How serious are the deficiencies in the system of creative industries in the mainland?" Ye Zhirong, who has entered the mainland market for more than 10 years, cited an example. "Although the number of industrial design companies in Shenzhen is huge, most of them are simple copies," he said. Many of these design companies, in the enterprise customers have not paid the deposit before, you can come up with more than 10 design options to be selected by the customer, selected design is a high price for sale, the remaining design is left to the next customer selection, and this in Hong Kong design industry is unthinkable.　　Ye Zhirong even pessimistic that if the mainland enterprises think that design services can be provided free of charge, Shenzhen's industrial design will be difficult to have a future.　　Hetao development to promote the fusion of Shenzhen and Hong Kong Creative Integration Ye Zhirong is only the dislocation of Shenzhen and Hong Kong in the design industry, and throughout the cultural and creative industries, Hong Kong and Shenzhen not only exist system differences, capital chain of state-owned monopoly is difficult to unravel the mishap.　　The study of the right to Xu Yu points out that in the mainland, the cultural and creative industries with Shenzhen as examples, the government-led power is too large, often the construction of an industry or a park, embodies the government's directives rather than the market information brought about by the decision, and the monopoly of state-owned capital of the cultural and creative industries a high monopoly is the crux According to the national unificationInformation published by the Bureau, in the Education, culture and arts and radio and television industry, state-owned capital accounted for 59.93%, "as many cultural industries in Shenzhen by the state-owned capital monopoly operation, although the input-output efficiency is not as dominant as private capital printing, entertainment, but limited by the policy, the short period of time can not be changed　　"Xu Yu right spoke.　　As the "Hong Kong and Shenzhen Innovation Circle" has been advocated for many years, many projects have been gradually implemented, but to realize the complete integration of the two places, the running-in period is still very long. The comprehensive reform scheme announced at the end of May put forward the "Global Creative Innovation Center", which undoubtedly provides a new opportunity and broad prospect for the creative cooperation between Hong Kong and Shenzhen. "The comprehensive reform" gives Hong Kong-Shenzhen Innovation and creativity the position of two major centres, and its role in promoting the flow of talents and market development in Hong Kong and Shenzhen is beyond doubt.　　Shenzhen, director of the Cultural Research Center of the HKSAR, Huang said. Huang that the emergence of Hong Kong's industrial transfer, just with the Shenzhen proposed vigorously develop cultural industries is complementary. "Shenzhen to push the cultural industry, creative culture is the core, with the help of the" comprehensive reform "of the opportunity, Hong Kong and Shenzhen should step up cooperation. "Regarding the direction of cooperation, Huang that talent and market are the two core of creating creative Innovation Center in Hong Kong and Shenzhen." "The Lok Ma Chau Hetao area, which is now positioned to develop higher education and creative culture, is definitely an opportunity for the two major centres to promote innovation and creativity in the comprehensive reform," the report said.　　"Huang that Hong Kong's creative talents have a global vision, learn from Hong Kong's education through the Hetao area, and co-operate in the training of creative talents in Shenzhen, which will effectively promote the integration of creative culture between the two places." At the same time, the creative industry in Shenzhen can use Hong Kong's accumulated experience in the international market, Shenzhen's creative products overseas. "Shenzhen's animation industry is very developed, and many original works, but it is not open overseas markets, and Hong Kong will be a rare marketing platform." "Design capital" behind the dark War compared with Shenzhen, Shanghai is undoubtedly in the cultural heritage, foreign exchange, talent gathering, industrial base and many other aspects have obvious advantages, with the creative industry booming growth of the soil, and in fact the development of creative industries also started earlier.　　"Usheme, associate professor of creative industries at the Shanghai Academy of Social Sciences, said. As early as 2001, Shanghai made great efforts to develop creative industries. The development conditions of Shanghai creative industry from spontaneous agglomeration to government-led industrialization are unique. As the industry shifted to the suburbs, Shanghai's central district left nearly 20 million square meters of old plant, old warehouses and old buildings, through the design and transformation, on the basis of careful preservation of historical features, for this batch of old factory buildings, old warehouses and old buildings into new industrial elements, so that both retain the historical footprint of Shanghai's urban civilization,　　And make it the cradle of the development of the new industry. At present, the Shanghai creative industry agglomeration area, more than 2/3 is through the protective development of old plant, old warehouse and old building and other stock resources established. 2007, Shanghai creative industry to achieve an added value of 857.8.1 billion yuan, 2 7 more than 2006 .2, accounting for 7% of the city's G D P, has become an important emerging industry in Shanghai's economic and social development. Shanghai is also a "design capital" diligently pursuit of the city, in the competition for the United Nations "design capital" in the battle, Shenzhen and Shanghai can be said to be an undercurrent of surging. According to Usheme, as early as 2005, when the Shanghai Creative Industry Association was established, the European Union had predicted that Shanghai would become an "international creative Industry Center" with London, New York and Tokyo within three or four years. However, four years later, Shanghai has not become an "international creative industry Center", but Shenzhen in the application of "design capital" on the top.　　Eatricek Aldun, the official of the UNESCO China office responsible for Creative City reporting, said Shanghai had the conditions to become a "design capital", and they looked to Shanghai as a member of the global network of creative cities. Usheme that Shanghai failed to comment on the "design capital", which is related to the Government's lack of attention. "The Shenzhen Government attaches importance to the cultural industry, the Shenzhen government always promotes the Shenzhen design industry throughout the process."　　"Usheme again affirmed the advantages of Shanghai, Shanghai creative Industry started earlier, in the industrial base, park construction, theoretical innovation and guidance have a certain advantage." Usheme pointed out that Shanghai's creative industry has established a good development system. In early 2005, the Government led the establishment of the Shanghai Creative Industry Center, the same year, the first national Creative Industry Association was established in Shanghai, and the Shanghai Academy of Social Sciences set up the Creative industry Research Center, "Shanghai, an association, two centers as the intermediary organization of the creative industry system, has achieved the advantages of combining However, in Li Wuwei, known as "the father of Chinese creativity", there are still many problems in the development of the creative industry in Shanghai. "The creative industry agglomeration area is the development model and experience of Shanghai creative industry, but the 3 years ' construction and practice in Shanghai are reviewed, because the mechanism is not perfect, the government orientation is not clear, and the creative park in Shanghai is moving towards the misunderstanding of simple repetition."　　Li Wuwei pointed out that almost all of Shanghai's new creative industrial park (especially by the government licensing) are not without exception to spend a lot of money into the appearance of transformation, accompanied by a commercial hype, this focus on the appearance and neglect of the creative source of the training model, so many small and medium-sized creative enterprises at a respectful distance　　Li Wuwei that the reason why the small and medium-sized creative enterprises in Shanghai chose to set up institutions in old factories and warehouses is that the most important reason is the low cost, not the pursuit of space aesthetics, and low cost can make the creative institutions to apply the limited funds to the creative cause.　　Shenzhen vs Shanghai, not a life-and-death survey of Shenzhen and Shanghai and the creative strength and characteristics of the two have advantages, although Shenzhen to take the first step to win the "design capital", but relying on the Pearl River Delta to catch up with the size of the Yangtze River Delta manufacturing base, Shanghai's stamina seems more noteworthy. And the study of the right of Xu Yu more directly, the Pearl River Delta, represented by Shenzhen, has been abandoned by the Yangtze River delta in the cultural and creative industries. In recent years, the growth rate of cultural creative industry in Jiangsu and Zhejiang is significantly higher than that in Guangdong。 leading to the overall backwardness of the Pearl River Delta's cultural and creative industries Xu Yu Power, because in the late 1990 's, the rise of Shanghai as the economic leader of the Yangtze River Delta has led to the growth of the region, which is precisely at this time the economic slowdown in Hong Kong, and the interactive relationship between Shenzhen and Hongkong, because of one country, two systems, has always been less than Shanghai and　　Triangular close. And the lack of cultural creative talent, Shenzhen and Shanghai competition for the short board. "Compared with Shanghai, Shenzhen lacks a specialized training base for creative industry personnel." Yang Honghai, Shenzhen Federation vice chairman who is familiar with Shenzhen's cultural industry, points out that Shanghai already has the first city-wide creative Industry Association and Shanghai Creative Industry Center, Shanghai Drama Academy has also set up a creative college, ECNU set up the domestic first national animation game industry revitalization base.　　In contrast, Shenzhen creative talent is not only inadequate, but also face the hidden worries of brain drain. Although the worries are heavy, Shenzhen enterprises have taken the first step of the rise. Although Shanghai's industrial design company realizes agglomeration development through the park, the market adaptability of Shanghai company is relatively poor compared with the keen competition of Shenzhen design Company in the long run.　　"Ye Zhirong, who is familiar with the Shanghai design industry, believes that the Shenzhen design will have to enter the Yangtze River Delta and Shanghai market, the market potential is very huge." Usheme that with the "design capital" of Shenzhen, the acceleration of Shenzhen's design internationalization will bring pressure to the creative industry in Shanghai, "in particular, after the construction of the Hong Kong-Shenzhen Innovation and Creative Centre, the international perspective on the development of creative culture industry is quite advantageous." "This view coincides with Huang," compared with Shanghai, Hong Kong's global perspective has a considerable advantage.　　Huang pointed out that Hong Kong's creative culture, especially film, television and other film and television industry, after years of development, not only in Southeast Asia, and even the global influence, which is not in Shanghai and even the domestic city has not had. Huang's views on the future competition between Shenzhen and Shanghai are neutral. "Creative culture industry market is quite large, industrial design, film and television production, animation, advertising are creative industries, Shanghai and Shenzhen will certainly compete in the future, but certainly will not be a life-and-death blood spell." "Why have this judgment, Huang is based on the two sides rely on the market is different." "Hong Kong and Shenzhen for the Pearl River delta industry cluster, Shanghai is the leader of the Yangtze River delta, if the future of the two places of creative industry development is evenly balanced, relying on their respective industrial clusters, there is no competition will be white-hot." "PK Shanghai and Hong Kong will certainly compete in the future, but certainly will not be the Life-and-death of the blood spell."　　HONG KONG-Shenzhen for the Pearl River delta industry cluster, Shanghai is the leader of the Yangtze River delta, if the future of the two places of the creative industry is evenly balanced, relying on their respective industrial clusters, there is no competition will be white-hot. ——— Shenzhen Special Administrative Region Cultural Research Center Director Huang in Shenzhen as the representative of the Pearl River Delta in the cultural and creative industry has been the Yangtze River delta. The main reason is the late the 1990s, Shanghai as the Yangtze River Delta economic leader of the rise, and quickly led to regional growthLong, and precisely at this time the economic development of Hong Kong is slowing down, and the interaction between the two systems is not as strong as that of Shanghai and the Yangtze River delta.　　——— Shenzhen, a senior researcher in the Shenzhen cultural and creative Industries, Xu Yu the title of "Design Capital", the acceleration of Shenzhen's design internationalization will bring pressure to the creative industry in Shanghai, especially after the construction of the "Innovation and Creativity Centre", Hong Kong's internationalization perspective is quite advantageous to the development of creative culture industry. ——— Shanghai Academy of Social Sciences Creative Industry Research Center Associate Professor Usheme Shanghai failed to comment on the "design capital", which is related to the Government's lack of attention. Shenzhen Government attaches importance to cultural industry, Shen all process, Shenzhen government always promote the Shenzhen design industry.　　Shanghai creative Industry started early, in the Industrial Foundation, Park construction, theoretical innovation and guidance have a certain advantage. ——— Usheme, associate professor of Creative Industries Research Center, Shanghai Academy of Social Sciences: Shenzhen reporter Xia Jiangtao Chung: Shenzhen reporter Kang Yin