"Hot spots" are more than the birth of the brain residue is the real marketing

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Internet hotspot events are often the biggest concern of enterprises, media and so on, because "hot spots" attracted attention is really important, and in the use of "hot" hype out of the event marketing, grasp the "brain residue powder" users often become the mainstream model.

We can from marketing precision and extensive marketing simple to divide into two kinds, namely precision marketing and extensive type of brain residue marketing.

About precision marketing, in the face of different industries, different users, the nature of the needs of the different countermeasures, the operation of trouble, a lot of energy but the effect must be better, but a good brand shaping, need also never just precision marketing, like the LV bag of precision users are the economic conditions of first-class women, But almost all women in the economic class know the brand value of LV; the success of a product or a brand of a product is bound to spread to various fields. And this momentum, depends on another kind of extensive marketing, we are called brain residue marketing.

Micro-credit marketing and brain residue marketing of millet

Micro-letter users more than 600 million, can be said to be the most easily produced brain residue site, recently, whether the micro-letter on the use of hot spots to detonate a variety of games: surround the nerve cat, looking for the house ancestral name, ice bucket challenges, or a group of test friends, the collective suffering from obsessive-compulsive disorder, are inevitably attributed to the user's "brain residual" behavior, Users of the new things of high concern!

Brain residue is more similar to a brainwashing process, talk about the marketing of fans almost never open millet, millet enthusiasts are the "price" of millet is attracted by the positioning, the second is the "millet" brand of the highly "brain residual" type of recognition, there are netizens have a more incisive evaluation of millet "I see is a brand of Shanzhai machine", but anyhow, " Millet "brand value has also been recognized by the Netizen friend.

Let's take a look at the similarities between the two types of "brain-mutilation" marketing.

First, the spread of the user level wide. The micro-letter itself has more than 600 million users, Millet is positioned in the largest and most active groups-cock silk activists.

Second, the leading role is strong. The leader of the Ice Bucket Challenge is star and tech celebrity, the hot-spot spread event itself is the attention-greedy, so in the micro-letter in the micro-letter of the public large leader, Weibo's large V-class account has also been the lead.

Third, simple and easy to spread. This is almost a natural advantage of the Internet, as long as a picture, a commentary, a link has been a complete sharing of conditions. Whether it is the micro-credit circle of the game spread, or a variety of testing and sharing, the mode of transmission is extremely simple, millet fans have been vigorously through the use of micro-blog marketing has followed the same pattern.

Four, this is almost a common point of view of the Internet, there is a "hot spot" on the emergence of all kinds of big guys and the media tightly grasp, the birth of hot events, and then the formation of event marketing. No way, "hot" is too important!

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!