How do entrepreneurs avoid wind-throwing traps? Better go Down

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Over the past 20 years, the author has worked with a number of entrepreneurs in the technology industry, and has witnessed the rapid rise of influence in the Venture industry consortium (Venture Industrial Complex,vic). The author's so-called "venture capital industry Consortium" refers to venture capitalists, bloggers, mentors, advisers, seed funds, accelerated institutions and a variety of meetings of the loose organization, they let the Americans are obsessed with the pursuit of selfish, desperate to venture into business.

Readers who regularly focus on science and technology news must believe that the only way to build a successful start-up is by learning to program, dropping out of college, finding VCs to finance 50 million of dollars, and finally selling it to Google on the basis of clicks, browsing, the number of favorites, or other metrics such as revenue and profit. Does that sound like a great entrepreneurial story? But if this self-made startup eventually goes, I'm afraid no one will think it's fun.

These sound entrepreneurial stories are rife with influential business and scientific publications that stifle true entrepreneurial spirit. However, it is in Vic's self-interest to promote such propaganda. I suspect that by identifying and encouraging entrepreneurs to embark on this path, the "intermediary industry" generates far more profit than all the startups that have chosen that approach.

Writing here, readers must be thinking: "But you forget the lean entrepreneurial model." In this mode, the entrepreneur all on their own, to find ways to reduce costs, and racked their brains to seek ways to succeed. My answer is: Look around at the people who preach this way. They are also a member of Vic, just a different story--start with lean entrepreneurship, and wait until the time is ripe for a massive financing of VCs who can really tell you how to achieve growth. Lean entrepreneurship often means minimizing the introduction of external capital, but in fact, if an entrepreneur has a deep relationship in an industry and truly understands the needs of its customers, he should not raise outside capital when he creates a company.

Until now, most tech founders have relied on their personal savings until the company was profitable, but this approach rarely gets the media's attention. A person in an industry after 20 years to rely on their own savings to open the company, the company is located in Atlanta or Dallas and Other level two technology market, has achieved profitability, about 200 employees, such a story sounds a little insipid, not exciting enough. But this is the story that the media should advertise, because it is a common entrepreneurial process, and it's the kind of company that drives the growth of the U.S. economy.

I'm here to make a mockery of Vic doesn't mean I don't respect those entrepreneurs who smoked and embraced the current pattern. Most of them just don't know enough: the advisers around them, their business schools, and the bloggers who stare at them, are shaping the idea that this is the only way. There are others who just want to feel the heat of the spotlight on the project show day and finally become rich like a former college classmate, now Facebook number tenth, and just bought a small island.

But entrepreneurship is by no means such. Entrepreneurship is a process of accumulating wealth slowly.

I've been in touch with a lot of successful tech start-ups who have made the company big and profitable and have no recourse to Vic. The founders succeeded with their savings, customer relationships and a little bit of luck. Many entrepreneurs are working in an industry for more than 10 years, but only choose to start a business. For many years, they gradually built their own company by capturing only one client at a time. They own all the shares of the company, and from the first day on the principle of profitability.

Starting a business in this way allows you to be more flexible when making mistakes, without worrying about wind-drop cooperation. Although this approach is rarely favored by the media, the advantage is that entrepreneurs can control the pace of development themselves, decide where to bet and when to add to the team what kind of talent. As the saying goes, income is vanity, profit is rational.

But knowing whether this is the right way or not is different. You need to have a deep understanding of the trends that drive an industry, to fully understand the needs of customers in the industry, to have the courage and money to persevere in a long period of uncertainty, to have the ego to make changes in the face of problems, to be confident enough to be around to get a group of smarter people than yourself, Also have the courage to face the "bosom friend difficult to find" situation.

This is the entrepreneurial process that entrepreneurs have been doing for a long time. It's just that few people are going to bring up such stories today.