How does a mobile coupon rise again?

Group buying with its very low discount, really let the Chinese people crazy. However, behind the low prices, the quality of its products and services is also quietly discounted, regulatory difficulties increasingly highlighted. At the same time, the discount strength is so big, but only the temporary marketing strategy, in order to control costs, this discount is certainly difficult to long-term, consumers can not enjoy the long-term price concessions, it is also not conducive to businesses to retain repeat customers, so as to maintain long-term customer relationship.

At the same time, the development of history far earlier than the purchase of mobile phone coupon business in China has been developing tepid. such as public comments, digging treasure 365 and many other well-known websites, but also in this business is difficult to get a big improvement. How to break through the existing E-commerce Short board, mining new business model, so that the phone coupon this economic, environmental protection, convenient consumption model no longer quiet?

Recently, Shenzhen Amoy Valley Information Co., Ltd. announced the launch of TTG mobile phone coupon business, which is the first specialized in mobile phone coupon business platform. The platform attempts to use humanized service to create business opportunities for consumers to save money and provide affordable products and services through a series of new models, such as customer management system, microblogging, lbs positioning System, etc. In this respect, the industry said that China currently has mobile phone users 860 million people, the level of intelligent mobile phones are also improving, mobile phone will be its "anytime, anywhere," the superiority of the future E-commerce is a major development trend, its development space is huge

Service stickiness into business cheats

"Price discounts, services do not discount" Amoy Tao Gu Vice Chairman Zhou Qirie told our correspondent, compared to group buying, mobile coupons products and services more extensive, involving food and clothing and other aspects of the use of living, and so on, and its consumer groups are more durable and stable, more high. Therefore, for businesses and consumers to do a good job for the mobile phone coupon business is crucial. Eric Consulting Institute Dean, chief analyst Cao in the interview with this reporter also said, including mobile phone coupons, such as E-commerce, to fight the service, good consumer experience, so as to win the long-term favor of consumers.

It is understood that Amoy Taobao company to provide free customer relationship management, and its record of consumer consumption history. This on the one hand, can provide customers with gifts, so as to form a good customer stickiness, on the other hand, for businesses, can also receive consumer feedback information, and products and services to make timely adjustments and improvements. At the same time, using mobile phone as a platform, can save a lot of business costs, which in itself is an economic, effective marketing tool.

Chinese Academy of Sciences Graduate School of Management, deputy dean of the Internet expert Lvben to accept this reporter interview, said, group buying is hot, in addition to price advantages, but also its strong social advantages. Compared with group buying, the previous phone coupon of a large short board is socially weak. and TTG mobile phone coupon Business is fully aware of this, and with Sina, Sohu, Tencent, Douban and other micro-bo cooperation. Consumers can use the micro-blog, text, photos, audio and other formats for the consumption of businesses to comment on, thereby expanding the impact of the face. Users can share the consumption experience, but also have a certain degree of supervision of the public opinion of the business.

In Lvben's view, the mobile coupon business and positioning system combined, is the future development trend of the industry. TTG at the same time using lbs, GPS, wi-fi3 positioning mode, so that consumers can be accurate access to nearby business location, discount range and other information. At the same time, for malicious download of mobile phone coupon behavior, can also intervene in time, or even shielding, which is also a protection for businesses.

Many industry barriers to break

To buy the representative of E-commerce after the hot, a variety of quality problems are also constantly appearing, which led to the people of the regulatory system of cold thinking. So, the phone coupons will also repeat the same deal? What can we get from it and what adjustments and improvements are made in the future?

In this respect, Cao said that there is no corresponding regulatory mechanism. Mobile Coupons This e-commerce model is still in its infancy, and because of the rapid changes in its innovation, it is very difficult to monitor, it is necessary to find solutions in the development. At the same time, we should make good use of the regulation ability of market itself. Lvben that for government regulators, in the face of regulatory challenges, to keep pace with the times, to learn, and strive to become experts.

Zhou Qirie said Tautau is working with Shenzhen market supervision to create a monitoring mechanism for the mobile phone coupon business, which will play an important role in the LBS positioning system.

Cao is very optimistic about the development prospects of the mobile coupon market, but he also believes that the market in the early days there are problems in cultivating the market. How to cultivate the industrial chain, cultivate the business and cultivate the consumers ' consumption habits, these have become the problems and checkpoints in front of the business of mobile coupons.

Zhou Qirie is full of confidence. He told the newspaper reporter, consumers can download free from the TTG website merchants coupons, each download a, TTG only 0.5 yuan to collect the merchant money. Although the price is not high, but for businesses to save money, thereby maintaining customer relations. Currently, TTG has 180,000 businesses nationwide.

At the same time, TTG has been working with music phone, Gionee, Sauvy, Skyworth, Desay and other mobile phone operators to install TTG service platform software on mobile phones, which can effectively improve the service utilization and expansion of the impact surface. In addition, TTG also dedicated a "Life Yellow Pages", contains a large number of business information, these businesses have become TTG potential customers. TTG will also expand the business to foreign countries, the product area from daily dining, entertainment, etc. to expand to real estate, medical, international tourism and other consumer content.

In addition, Amoy Valley has accumulated 5 million mobile phone registered users, is expected this year will be developed to 17 million mobile phone registered users. Zhou Qirie's goal is to strive to let consumers establish and deepen a concept, that is, saving money is a kind of life attitude, is a fashion, is a social atmosphere and habits.

Indeed, Amoy Valley also always want to save money for consumers. Every consumer, no matter what mobile phone configuration, can download coupons via the TTG platform. And TTG will be based on the different mobile phone configuration of consumers to intelligently choose the way to send coupons, so that consumers with the least amount of traffic to download coupons. At the same time, TTG also launched without prepaid E-commerce cards and other consumption patterns, so that consumers always realize the fun of saving money.

Lvben that the core competitiveness of the mobile coupon business is the negotiation and bargaining ability between the platform service provider and the product provider, which is also a major barrier to the development of the industry. And the growing consumer team, will also improve the mobile phone coupon service providers and Merchants bargaining power, so as to provide consumers with more affordable products and services.

A survey data show that China has experienced 10 years of e-commerce development process, 27% of businesses have used e-commerce This sales platform, there are 73% of the large number of businesses will become the future development of potential groups. Zhou Qirie said that through the mobile phone this electronic platform intervention, is expected within 3 years, China will be expected to achieve full coverage of e-commerce.