How does the organization make money?

Absrtact: Direct control of the Chinese Internet small white users, is not a giant or platform, but a kind of spontaneous grassroots organizations, their secret, profiteering, daily impact on tens of millions of of users and cash movements, so that yy, 9158 such cock silk empire have to rely on, Lee

Direct control of the Chinese Internet small white users, is not a giant or platform, but a kind of spontaneous grassroots organizations, their secret, profiteering, daily impact on the tens of millions of of users and cash movements, so yy, 9158 such "Cock silk empire" have to rely on, use it.

This is a money-washing contest.

The annual "YY Entertainment Year Festival" is the Carnival of cock silk. "Gao Shuai Fu" lead a gang of blood "cock silk" competition brush money, the purpose of only one: for the female anchor of their respective camp canvassing. 2012 Entertainment Festival by the gossip of the crooked friend called "YY history of the most fierce money-throwing campaign." ”

YY Fan network explosive material Entertainment festival hit the top ten players: Bao brother consumption amount of 5.2 million yuan in the first place, a godsend consumption amount of 4 million yuan in 2nd place, the following 8 players consumption amount of 1 million yuan.

This is not so much a "high handsome rich" player's fight rich game, as the opinion leader in charge of the two major guild of the cock Silk in pursuit of popular artists, improve the family popularity of the tournament. Under the call of the leader and the anchor, Refuels, praises, condemns ... Loud voices streamed from the other end of the computer to the artist's live room.

In addition to being the super player that drives the entertainment atmosphere, providential and Bao elder brother also have a special identity: the Royal Entertainment Association (abbreviation: Royal) President and the Hong Kong Entertainment Association (abbreviation:) spiritual leader. They have been famous in the YY arena.

After a short period of two weeks after the start of the YY pageant, the Pauco led the family, with the Royal Guild, which is the leader of Godsend, to launch several contests of gift-giving. For a time, the network broadcast between the lively and extraordinary, attracted tens of thousands of netizens onlookers. Especially in the evening to brush the most intense link, can attract over 20,000 people onlookers. Young u, a sexy beauty artist of the Guild, shouted a loud voice to urge fans to vote for each other.

Emotional fans respond to the leader and beauty "call", in order to win their own camp crazy Click mouse, dozens of yuan hundreds of gifts mixed with a value of thousands of gifts from the public screen flashed. These extravagant gifts let sitting in the computer next to the young yellow look dazzling, blood boiling. Xiao Huang is actually a member of the Royal Society of a small unknown player.

"It's worth 1314 bucks to paint a gift, which is equivalent to one months ' pay!" Looking at the two "heroes" for their favorite female anchors generous gifts, the monthly only willing to recharge two hundred or three hundred yuan of small yellow feeling in the shy, can only use "envy envy hate" to describe the mood at that time. "Money is just a number for me. "Xiao Huang can not forget the gift of God to brush out this sentence."

Neither the emperor nor the royal family is willing to rest. Money can be lost, but it must not lose face. For a time, Baidu Bar, forum, etc., as long as there are yy places, there are all kinds of heat: win or lose, brush the money high and low, cheating or not ... At the same time, belittle each other's saliva battles throughout yy every corner.

It's like two states in a state of war, each party has its own "dead loyal subjects", they have a strong identity, even if "one nu for the confidante", but also willing to their own "private property" contribution, although they also know that this is just a game of entertainment.

But they believe they found the "organization."

The King of Silk.

The royal family and the same belong to YY home world Illustrious "noble", but regard each other as enemies. The Family Leader brushes gifts and is famous for his lavish, hundreds of thousands of and millions of yuan. Providential and treasure Brother's true identity and occupation has been yy rivers and lakes spread confusing. They lead tens of thousands of netizens, and have the ability to lure fans into paying for entertainment. As YY on the well-known entrepreneurs, they are perfect interpretation of the "cock silk of the reverse attack."

A godsend, also known as the Son of heaven. University degree, but high school, university have been expelled from the experience. 10 years ago, he sold an advertising agency to a billionaire in Hong Kong, earning his first barrel of gold 60 million. In reality, mainly engaged in coal, real estate, hotel areas of business.

Heaven-Sent Keen online games, is said to play "Journey 2" invested in 10 million, is the first to complete the unified ten players. In Heaven's eyes, games, like malls, require a lot of brains to complete unification. He was happy to enjoy the sense of achievement that everyone cheered after the siege.

Providential claimed to be a businessman. In order to play the game has bought a lot of internet cafes, he put the net bar income of 20% to managers, the remaining 80% reinvest in the game field. Truly let God's fame yy is he led more than 300 family members in the "Royal Dragon in the sky" game to complete Kyushu Unified. NET friend: As the boss of the game family, only godsend personal consumption accumulation of more than 10 million yuan, the other several core players consumption amount also in millions of orders of magnitude. In his opinion, instead of drinking with friends every day to spend a hundred thousand of, it is better to choose online Entertainment consumption.

Since last May entered YY entertainment for half a year, the amount of providential consumption of more than 10 million. Royal Acquisition or title chat bar, K song and several entertainment guild, signed a group of YY popular artists, within six months will be more than 100,000 popularity. This year, Godsend also extended the entertainment business to the offline, set up the Shanxi MC base to cultivate artists.

Brother Bao, an investor in Beijing. Founded in July last year, it frequently challenged royalty. According to people familiar with the situation, sometimes encountered "spender" to join the popularity of exuberant, a day can be tens of millions of dollars from the book on the flow.

After the emergence of the YY, the feud with the royal family never subsided. Whenever the battle, management must mobilize almost all the family members, by dozens of kings (yy member of the highest level, the king of the first month to buy a down payment of 120,000 yuan.) It is understood that the king of YY is currently mainly in the hands of both the two families of the royal family, tens of thousands of of people in the same form of the family vest gathered into the artist live room. In many cases, family members raise their morale by brushing off thousands of dollars in lavish gifts.

In addition to Heaven-Sent and Bao elder brother two "high handsome rich" level of characters, had to mention from yy on the self-made vegetables, self-deprecating as "cock silk." He is the 80 's Leisure and Entertainment Association (abbreviation: 80 's) president, formerly known as Fei, Zhejiang people. Green vegetables on the private high school, did not get a diploma, so far the hukou also printed on the primary school education, his QQ signature academic column is written: primary and below. He dropped out of school because of his poor family, and ran to a supermarket in Yunnan.

2008, green vegetables spend a year to earn back all the savings, buy back a computer. With a bed, a computer, a poor kid in the ravine of the small balcony founded in the 80 's, began YY entertainment platform 0 cost start-up. This just arrived at the top of the cock silk How also unexpectedly is, because plays "The Blood legend" and establishes the singing channel unexpectedly lets him make the life first barrel gold in three or four years. Now he has bought a car in Guangzhou to buy a house, but also married a study in Singapore for 10 years yy Reds-cantaloupe.

Green vegetables also become yy on the envy of the entrepreneurial stars. There have been statistics said: green vegetables control yy entertainment more than 60% of the popular channel. Attracted a lot of people's attention, this also includes Lee Colling angel investor Lei June and 9158 CEO Fu. More than one company had tried to invest tens of millions of in the 80 's, all of which were rejected.

It is understood that, in yy requirements, similar to the 80 's, royalty, 邢帅 Network College and other large guilds have set up a company, began the enterprise operation. YY Entertainment has been set up the company's guild has about 10.

Organization of the Spite

"Multi-play enables users to create and organize groups of different sizes to discover and participate in a wide range of online activities such as network games, KALAOK, concerts, educational events, live performances and conference calls." YY Prospectus statement.

The so-called "group" of different sizes in the prospectus is the free "Guild" of millions of players. Almost every player chooses a guild based on personal preferences and needs and puts on the guild's vest. Interested in the game will choose the most popular game guild with play PK, like music will select the admiration of the artist or depending on the overall style and quality of the selection of the guild; players who have the need to improve their skills or career recharge will choose different types of education unions.

YY2013 Small and Medium society to support the plan as described: "Small and medium guilds are the cornerstone of YY platform, it is the million small and Medium guild of supporting, only to achieve today's yy." ”

The concept of the Guild is in fact long-standing, this organization is not yy unique, in the web game is very common. Initially YY Voice does not have much influence in gamers, then by virtue of not card, do not drop, no delay and other absolute advantages to achieve the reverse attack, beat Ts, UT, ispeak and other voice communication tools, and through the play of the "World of Warcraft" area to master the Internet, to attract the views of gamers in the leader, This is the YY huge game Guild laid the user Foundation. Later, in the YY voice based on the development of entertainment, education and other business is to follow the association's organizational structure.

The guild size ranged from several to hundreds of thousands of people. In order to expand the family forces, many people to maintain 24-hour hanging machine, apply for dozens of yy, spend a lot of energy in the network recruitment, Management Guild. This virtual world is a part of their difficult to give up, and even many people will choose to marry on yy. They're the family's number 1th cock.

President General for the founder of the channel, have the appointment of administrators, kicked out members, bulk scheduling members, such as management of the highest authority of all members of the family, but must be subordinated to the management of YY official personnel. According to the level, the President under General divided into vice President, channel Manager, full frequency administrator, channel Administrator, receptionist, members, guests and other different roles. Management is usually held by impartial, experienced and often online members, responsible for day-to-day affairs. They will continue to develop their members, strengthen the family strength, improve the family prestige, there is a VIP vest for members, kicked out of the family members such as unruly and disorderly management qualifications, equivalent to maintain room order administrator. But most of these administrators are interested in serving the guild for free.

Each channel (equivalent to a room) corresponds to an ID, below which is divided into sub channels. The cornet ID (similar to the room number) is more competitive on yy. Take three cornet "520", a lot of crooked friend inexplicably like this number. Originally is the vegetable flower 777,777 yy points auction back to melon, when this channel used to play "Night of Murder" when the game hangs, no one to operate. But every day the number of hanging up to 5000 people, and then 520 also on the popular channel list, in the original popularity above, the channel into a "520 melon Beauty Bar", the current channel daily popularity tens of thousands.

A channel is like a room, the big room also separates the reception hall, the K song area, the office area, the recharge area, the personnel department, the assemble Hall, the top-level reception and so on the different function small room. Shift to different time slots, go to different rooms to work. YY Entertainment, each room has a signboard artists, Su SA, nine, and so on, most of the 20-year-old grassroots stars, each has tens of thousands of fans. The artists supported the room for 24 hours. At present, YY has signed a singer's music guild total of more than 200,000, there are nearly 7 million singers. Among them, the number of contracted singers is more than 620,000.

2012, YY allows artists to open the live room alone. The general video anchor completes the gift task, becomes the idol level artist only then to be eligible to broadcast live. But requires artists to sign with the Star Association, with the agreement of the Association. At the same time, the Signing Guild has the right to manage the live room and resume the live room. But the biggest problem with personal live broadcast is that it is easy for artists to change jobs, not easy to be managed, and artists will flow between 9158, six rooms and other similar platforms.

Coincidentally, the establishment of the 8-year 9158 platform also has more than 20,000 large and small rooms, the same form of family-owned community organization structure. The Lord of the family is the eldest. The economic strength of the room owners can sign a number of artists. Artists will be able to play the playing, humorous jokes and other skills to greet guests. It can be said that 9158 is a "room" for the construction of the ecological circle.

9158 room Lord Similar to YY president, the position is equivalent to the family eldest brother, has the appointment, the management family member, the contract and the management singer and so on privilege. More than 9158 of the room to form a community, a number of community and form a large area. Each has a small district and a district director to administer the community.

The district leaders have the power to kill the house, the management room and the entertainer, the kicking person and so on to maintain the room order, but need to obey 9158 official personnel direct management. The mayor is equivalent to the county cadres, and the district governor is equivalent to provincial cadres. 9158 on the platform about the same city friends, beauty Chat bar, performing arts and other regions 40~50.

Chang are from the ability to operate more than a strong player screened out, belong to the network part-time staff, to give a certain basic salary. 9158 the community's "GDP" (resulting in the consumption of virtual props) as the evaluation of the performance of the indicators, and give a certain bonus, sometimes a prefect can get a monthly salary of two thousand or three thousand yuan. This is tempting for players living in the three or four-line city. As in human society, there will be the phenomenon of players bribing the mayor, but once found, the corrupt officials will be severely punished.

9158 the policy issued by the Government generally by the chief, District, Room master and so on down the level. Once a big mayor does not obey the "central" management, refused to 9158 headquarters meeting, after being Fu direct kill. Chang, room Lord and other cadres have a lot of weekly meetings, the mayor will open the Chamber of the main meeting, the Chamber of the main business to artists, administrators open "family" internal management will.

The main office is responsible for the management of Deputy office owners, administrators, artists and members. Room owners signed a few artists, if the room is good, monthly income of tens of thousands of yuan. Artists can also build their own rooms. Different from yy "million people room", in order to facilitate management, enhance the interaction between artists and guests, Fu the number of family rooms within 1000 people control. They will also send more than one inspector to oversee the performance and close the room immediately upon encountering a special performance violation.

9158 of the rooms in the form of a small company, the profit is more dispersed. Room owners are more like Taobao platform on the C store sellers. and YY Entertainment of the vast majority of traffic only in a handful of the hands of a few big families, dozens of of people's small guild is difficult to have the living space.

But whether it is YY entertainment platform to "Guild" units of the social biosphere, or 9158 "room" as the unit of anonymous social network, they have formed a relatively stable ecological structure. When the user pool is large enough and the user's viscosity is strong enough in the ecosystem, the community makes money relatively simple.

At present, 9158 of the income may have been more than 1 billion, in 2012, YY music services revenue reached 286.4 million yuan.

Once there was a 9158 player who dug up Fu's staff and imitated 9158 of the business, but the company still didn't get any improvement after investing 100 million. In Fu's view, 9158 after 8 years of precipitation, has formed a from research and development, pornography control, promotion, marketing, community structure, such as the support of the ecosystem, even if a few billion also difficult to pry.

"As an Internet product, community formation must be promoted." "Years ago, when Lee Colling did Gougou, he said. He wants to make the Gougou a community that no one can manage, but a community that everyone can manage. How to thousands the community inside the cock silk user flow, Lee Colling and Fu understand the knowledge.

How does the organization make money?

Back to the scene a few years ago. 9158 founder Fu with YY's biggest entertainment guild President Green vegetables in Hangzhou held a meeting. At that time, six rooms beauty show, Sohu Show, cool music, Tudou music channel and other followers have not appeared, the video show is not competitive to the point of mutual poaching artists.

For the network KTV business compared to the core of the artist problem, Fu directly asked: "Now signed a number of singers"?

"Statistics should have 2~3 million." "This is the answer given by the Greens.

This data makes the Fu sitting opposite is stunned. Because at that time 80 's free signed the best singer Yy, and each singer needs to be accompanied by singing, oratorio and other examinations to be eligible for signing. Fu, who runs a similar business, has to pay a high cost to each singer.

Even Lee Colling also had to admire the vegetable's Guild operation ability. The 80 's "2080" channel is the most popular when there are 100,000 people, light a channel of management staff has more than 10,000 people. This makes the BBS Lee Colling feel incredible. In public, almost never mentioned the President of the Guild of Lee Colling, in the face of a media "minority control of the majority of the channel will have adverse effects," said: "Many people can not beat vegetables, not because the size of the vegetables are very large, but because many people do not have the ability to vegetables."

The experience of vegetables is: The 80 's rely on management and perseverance. People who have been exposed to vegetables can feel that he is a strict "big parents", the core management of almost all have been scolded the experience of crying. There is no excuse for management to do the wrong thing without praise. Although many administrators are children of the 90, but the teaching of green vegetables allows them to continue to grow and progress, and then gradually feel that they are the 80 generation of important factors.

Relying on a strong management capacity, green vegetables since the creation of the 80 's since 2008, Monopoly YY entertainment popularity for three or four years.

2008, green vegetables in yy play "Blood legend" when the founder of the 80 's. At that time he played the game while driving cool dog, NetEase listen to passionate music. "Some people gas place can make money, at that time think in yy to build a singing guild may have quite a market." So he organized a bunch of friends and set up channel 2080. The day of the channel's official operation was May 20.

Green vegetables YY24 hours online, computer a year does not turn off the machine. Today's 2080 channels are close to 900 million points, the highest value for all channels. In the early days, Greens and administrators spent at least 22 hours a day in the guild, night wearing headsets to sleep, heard the channel manager shouting, immediately get up to deal with things. Due to the management of the phone number, communication tools are all dependent on yy and QQ.

Many administrators on channel 80 have been wearing headsets for a long time, causing inflammation and bleeding in their ears. For example, if YY entertainment slightly large guild has 100,000, light management may have 500,000 people, most people are out of the love of the Guild, voluntary labor. It saves a lot of human and financial costs for YY entertainment operations.

YY early big users mostly from "World of Warcraft." In order to attract popular to the 80 's channel, green vegetables and management to cater to the majority of players "Warcraft complex" planning a few activities, the "World of Warcraft" related content adapted into songs, often led artists to the major guild concerts. Warcraft as the theme of the concert not only sing red a group of YY reds, more than the 80 's accumulated the original user.

2010, when the 80 's members across the threshold of 10,000 people, green vegetables suddenly decided to give up yy. Because at that time he has been on YY for two consecutive years. It seems to him that he only knows how to play computer every day, and he is forced to sell antiques in Austria at last. This means that Greens must abandon the guild.

At this critical juncture, YY official a character appeared, he is Lee Colling. Lee will be green vegetables as YY official staff. Green vegetables became the only one from the channel past the president, and finally have a stable income, he has been grateful to Lee Colling.

Become YY official staff, vegetables day on time to work. As the guild was no one to manage, popularity began to decline. In order to free more time Management Guild, green vegetables to Lee Colling application for flexible, eventually gradually exit yy. Lee Colling agreed to free development of green vegetables, occasionally will introduce to green vegetables management, entrepreneurship and other aspects of the books.

But the only book with the idea of a collision with green vegetables is "seabed fishing, you learn not". He thought after the sentiment is: Do Guild management and service industry, to let each member come to channel a kind of "Ye feel."

Later, the popularity of the 80 's began to rise a little. Reached 20,000 people after crossing the threshold of 10,000. After three big events, the popularity jumped to 50,000. Many times, the 80 's was in a barbaric state of growth, groping while walking.

Greens have also been pondering how to make money. Early on they would undertake some online activities to help game makers advertise. Because the master of many yy popular artists, green vegetables with the signing of the singer to other public tour, the equivalent of a small performing arts company. But the income is very few, each month probably 1000~2000 yuan, the income is good when can earn 5000~6000 yuan.

Like other presidents, Greens haven't found a good way to make money until 2011. Some people are not wealth, YY entertainment in the end how to make money?

2010, even if the seven or eight-year user based Sina show (from Sina UC video chat room upgrade) As with YY Entertainment, also encountered a commercial bottleneck. At that time, Sina Show community can be "dead" four words described, no professional host, visitors sing a song to walk away. After 10 o'clock in the evening, no one can be seen in the community. Sina has no concept of how to commercialize the community. To deal with this part of the very grassroots of the internet cock Silk, more than Chao and other people are good at.

and 9158 very important a money-making tool is "virtual props", that is, between the players to brush the "gift." 9158 Rich List of the classic items in the week to send out the largest number of players and consumption of the top 20 users list; different levels of props can best reflect the fans of the star's intimate degree, respectively, "We Elope", "Private Island", "We get Married", "Rose Manor", "Titanic", "luxury aircraft", "Happy Birthday to You" and so on. Of course, they are expensive, generally in 200~300 yuan/pieces. The higher the price gift, the more intimate with the artist you like.

Ranked first in the rich list of the user named "Good Man", a total of brush out "We elope Bar" props 22 times, each prop equivalent to RMB 200 yuan, when the weekly consumption amount of 4400 yuan. A good man each brush a "We elope Bar" props, artists can be divided into 150000Y coins, that is 150 yuan. "Let's Elope, to Earth, now!" The special effects will also be displayed on the screen for two minutes, very grabbing people's attention.

These luxury props are generally spender to brush gifts, the pursuit of artists or Wei Weifen when the necessary weapons, but also the fastest to stimulate competitive players spend money props. Cheaper props may be a few cents, such as the "Lucky Clover" gift worth 40 dollars (equivalent to 0.04 yuan). But can send 520 (converted to 20.8 yuan), or 1314 (converted to 52.56 yuan) or 9,999 (converted into 399.96 yuan) and other different meaning of the number, these numbers represent "I love You", "Lifetime", "Everlasting". The more expensive props, the more the artist gets the Commission. Finally, 9158, the room master, the artist three according to collect the gift the quantity to withdraw a certain proportion respectively.

After the player buys the virtual currency, it is consumed in two ways: a large portion of the virtual currency is consumed by the player's gift to the brush, that is, the virtual currency loss per brush 25%~75%. After multiple pairs of brushes, the final virtual currency back to the company book, and a small number of virtual currency brush to the user, because 9158 do not recycle money, so these users to the virtual currency, Taobao and other third-party platforms to sell, this part of the currency of the total amount of money sold under 10%.

Now, 9158 Open online directly filled with virtual currency, and from the "total agent Sales" model, gradually changed to "direct charge and agent combination" mode, and the proportion of direct charge is increasing. Currently online recharge accounted for 20% of sales.

The earliest, Sina show does not exist agent role, no one to karaoke community to sell virtual currency, players singing and dancing, entertaining. Fu received 9158 of the agent model into the Sina show. 9158 has five or six total agents, thousands of two agents, some agents of the staff size of hundreds of people, the formation of a corporate operation. Agent in the sales of a very important position, such as in the mining of paid users, maintenance of paid users and so play a role that can not be underestimated. After 8 years of development, 9158 has formed a mature agent management system.

In fact, YY profit behind the push is also virtual props.

It is understood that YY entertainment from the March 2011 revision, began to follow the 9158, after the introduction of a similar 9158 of the 1314, 520 and other models of virtual props. In order to stimulate the desire for consumption, in the original yy points above, but also to the consumer division level, divided into guardians, Baron, Earl, Marquis, Duke, King 6 levels. The highest player for the king, the opening requires a down payment 120,000y currency, that is 120,000 yuan, after the monthly renewal fee to pay 30,000 yuan, a total of 450,000 yuan a year. It is understood that before the virtual gift, the 80 's earnings have been very small, until 2012 began a big improvement.

According to the agreement, the general total income of 10% to the Guild, 40% to the entertainer, yy take 50%. Equal to 9158 of the distribution. But with YY, 9158, six rooms, Sohu and other platforms competing for the host more and more fierce competition, artists and room owners of the percentage of Commission is constantly improving. Some platforms will also attract quality anchors through the use of basic salaries and more commissions, and future price wars may be difficult to avoid.

Catch the pain point of silk

If hatred can bring real money to the game company, the other side of it: worship, admiration, appreciation, can also be from the pocket of cock silk.

Fu took over Sina Show, input thousands of anchors, entertainment content, the whole community atmosphere began to become active. Even one or two o ' clock in the morning is still lively.

The man who made the most money on the platform earned 500,000 a year. The boy has more than 100,000 fans and millions of paying fans. But the artist, who earns hundreds of thousands of, is a special case. 9158 and the Chang will convey to the artist the idea of "small profits but quick turnover", that is, can not only stare at rich users, to rely on a large number of fans to make money, is the so-called "Mickle."

Whether it's an entertainer or a paid user or a regular user, 9158 are collectively called "Players." In order to motivate the players, they set a package for the room, artists, ordinary players, consumers of the promotion system, such as room matches, the rich list, gift collection number one artist list, so as to stimulate the user's enthusiasm to brush gifts. It would be a supreme honor for every family member if the family were to rank in the top 20,000 rooms.

"Three women a play", 9158 of the video chat room every day has a theme-style party staged. The three-way video allows the host to dress up the face clearly on the chat room page, they do not need to meet the professional standards of the television station. But these grassroots artists can through the video and the network on the other side of the fans real-time interaction, the audience applause and gifts constantly, this virtual world than yy pure voice chat more lifelike.

Evening 8 o'clock more, room main small leisurely (alias) fried a few big fireworks, with Big Horn (fireworks, speakers are virtual props) "Shout" other members of the room to gather fireworks, time indoor gathered 600 supposedly people. This day is the premiere of Annie (alias) birthday, love her more than 10 senior fans come to join in. For active this party, small leisurely buy props spent hundreds of yuan, but an activity down, she certainly can make a fortune.

In fact, Xiao-Yau is Annie's sister, two people with an art college in Hangzhou University students, they use their spare time to 9158 entertainment while still earning some living expenses. Small leisurely like music, before is 9158 senior artists, in the students voice is not the best, but very will with the player ridicule, interaction, more than six months time accumulated tens of thousands of fans. After mastering some of the paid players, she managed to run the room with some talented girls from school. Annie is just one of the signing artists.

Anne counted the accounts, as long as hundreds of paying fans, even if each fan only to 30 yuan, may have 3000 yuan per month income. This money is enough to buy beautiful clothes, bags and cosmetics. Sometimes the business is not good, Annie will also sell to the familiar guests flirt win sympathy. Since the beauty in public, a good face of the guests must be generous, more than a few gifts to help their favorite artists Chong performance.

Sometimes, the room will be open for players to take turns on the wheat show. Some of the most popular rooms have No. 780 people in line. It will take at least 3 hours for each round to go down.

9158 has more than 30 million active users, professional moderator about 2~3 million people, the vast majority of users on the performance is not to make money. In many cases, they are not respected or touted in society, or even lack of self-confidence. But as long as sing a song, even if it is difficult to listen to, there are audience applause: The big girl came, the star came ... It gives them a little vanity to meet. Sing well, friends will brush one or two dollars gift to express praise, small players will also brush each other gifts to join. The vast majority of players pay one hundred or two hundred yuan to be able to have fun.

Gao Zehua is the "9158KTV" district of the Chang, the otaku, real life in an SP company to do operations. Initially in Shenzhen, the social circle is narrow, after work no time socializing, sometimes friends to the computer to drink a party. He was pulled by friends to 9158 to make friends, and made a good friend. He was promoted to the prefect because of his good ability.

In his spare time, he managed more than 90 rooms in the community. The main responsibility is to maintain community popularity, management room owners and entertainers. He is not directly involved in sales, but will be based on community virtual prop consumption to extract a certain percentage. Bonuses range from hundreds of to two thousand or three thousand yuan, and the amount of income depends entirely on individual ability.

When Gao Zehua first took office in 2011, the 9158KTV had just over 50 rooms. In order to expand the Community scale, he has run to other sites to pull the performing arts team, and occasionally pull some have a certain consumption capacity of large customers. Here the so-called "big customer" standard is the monthly consumption limit of two thousand or three thousand yuan. Big customer preferences are different, there are like voice sweet, there are like funny humor, there are like dancing ... Gao Zehua will be based on the guests taste targeted customers to visit the room. The new room is angry, or when a new artist, he will also pull up big customers to join in. Gao Zehua will work with the room owner to improve the popularity of the room. Now, he manages 230,000 people, the light entertainer 800~900.

Gao Zehua's big clients are the bosses of coal, real estate, construction, clothing and other industries, and they are the sponsors of each party. Many of them like to communicate with young people, or occasionally to ridicule the beauty, this atmosphere can make the normal work pressure on them feel relaxed. In addition to often chatting with a few familiar entertainers, the bosses also made a lot of business partners in 9158, and occasionally had a cable party.

By consumption level, these users are divided into hierarchy. Who is rich, who is the cloth, are labeled, a look at the icon can be identified. The lowest level is the tourists, followed by the pay VIP, the highest level of consumer users are honored as Crown nobility. These tags are the driving force behind the player's continuous promotion.

Even if the Crown users are divided into 6 grades, the higher the level, the greater the privilege. The highest position is the Supreme Crown, enjoy the KTV room anti-pull black, room anti-kick, can be kicked below their own level of unmanaged users, such as the highest privileges. This identity in the public above, into any room, "the Supreme Crown User xxx driving the public polo gorgeous debut, the masses lined" the words from the screen flashed, which makes the Supreme Crown users look awe-inspiring eight side. This part of the player's minimum monthly recharge of 40,000 yuan, if you want to be a monthly relegation must be continuously recharge, which indicates that the supreme Crown may be in 9158 brush off 480,000 yuan.

In general, the player who brushes out the most gifts on the day will be able to enter the "rich world" list of the week. Under normal circumstances, rich a general minimum consumption also has tens of thousands of yuan, they enter the room in addition to show "Rich a world" special effects, but also special with a gold flashing luxury car. 9158 players know that money must be followed by fans, in the room is very appealing, so as long as the upgrade to the supreme nobility, not only fans follow, but also to be respected by everyone, the artists have respect. To encourage these rich players to pay for their Fu, the so-called "sponsor economy".

"Each social product will pull users in, but the difference is that YY guild and we are organized to pull users, behind a team." From the user to become a paid user, and then to the virtual currency and so on each link, 9158 and yy do not need to use the renminbi drive. We are all a natural ecological organization, not a man-made ecological organization created with money. Even if there is no money to import, the organization still works, and the flow of virtual money and money can create more energy for the platform. Fu admits that 9158 can be imitated, but it's hard to be transcended.

The internet big guy who calls himself dick.

Yuzhu：

I like to call myself dick Silk. Is it self-cheap? Anyway, I'll continue to be a dick. It is said that my subordinates go to register "cock Silk" trademark, escort for me. Later who calls himself cock Silk, pay a penny to this cock silk.

Do not think of their junior high level, junior high school level and postdoctoral no difference. Just be able to do it. I have always been this view, do not care about education, as long as the ability to contribute to the line.

Zhou Hongyi：

I am relatively biased temperament, not like some company CEO will dance Latin dance, female employees fainted a large. Can not compare with others handsome, can not compare with other people Latin dance.

One is innovation, the other is to do a good product. With these two weapons challenge giants, to achieve the reverse attack, this is our temperament.

Cock Silk is able to reverse attack, because he is connected to the atmosphere, from the user near, he can know a lot of user needs. But when you make a handsome, you are far away from the user, may not be sensitive.

Mr. Cai：

I dropped out of the street in 1985 and laid a stall. After 2 years of earning some money, I reward myself for buying a gold necklace, another 2 years of progress, give myself a reward for buying a motorcycle, and then I will often give myself a little reward, and then strive for greater goals to fight ... People need to constantly reward themselves, or eat a good meal, or buy a favorite thing, or to travel. Finally tell yourself: I am the best.

Ding：

I never dreamed that I would one day hold a profit of more than 250 million yuan company, I also stumbled all the way, while playing and learning to come over. Stay hungry (thirst for knowledge), Stay foolish (if foolish). Stay in the state of knowledge, because only in this way can you keep improving on the way of life.

Ma：

We are all from ordinary families, there is nothing special, at most the house is a little bigger, also not to say anything too big change. Chaozhou people are accustomed to porridge, or so.

Ma：

We still firmly believe that, as long as there is a dream in the world, as long as the continuous efforts, as long as the continuous learning, no matter how you look, whether this or that. Today is very cruel, tomorrow is more cruel, the next day is very good, but most people are dead in tomorrow night, so everyone do not give up today.