How does Weibo continue to develop?

2010 is a Chinese micro-blog year, micro-blog gradually become the standard of major sites, Sina announced to the end of February, its micro-Bo registered users more than 100 million, and after Tencent also claimed that Tencent Weibo users to lead the first breakthrough in 100 million. However, the current use of micro-blog users are mostly to see the news, tell jokes, exposure state, micro Bo can also be used to do? How will Weibo develop?

Here, the Geek Park Observer @ Moon Huaiyuan A brief summary of how Weibo can be developed.

What else does Weibo do?

E-commerce Platform

How about opening an online shop on Weibo? It's not a payvment, starting with a start-up app that anyone can use to create a retail store on Facebook in November 2009. Not long ago, Payvment's first Facebook virtual shopping mall opened.

The mall is made up of all the Facebook stores that use the Payvment app, which centralizes more than 1 million items from more than 50,000 retailers. Portal Weibo celebrities have a tens number of fans, where they can sell goods, character, knowledge, and even the small square used by the power of Yang.

So, buy, buy, swap? Of course. Portal microblogging of hundreds of millions of registered users, tens active users, have a group buying and purchase sites dream of the user community, and swaps and other models seem to be in itself should be born for the community, micro-trading micro-flea is a microblogging based on Sina Weibo second-hand market trading applications, I believe that similar applications will be more and more.

Quiz Platform

In addition to media and business platforms, micro blogs should also be a potential platform for acquiring knowledge. There are a lot of experts, celebrities and people in the know, but just searching this way to get the knowledge you want is a needle in the haystack.

What if you add the Quora element? Quora as the most exciting product after Twitter quickly in the global popularity, domestic to confirm that the question and answer community in the Chinese Internet also has a market, how to introduce questions and answers to micro Blog? In fact, someone has started Twitter, such as the chrome extension called INBOXQ.

Inboxq according to key words, quantity or quality of tweets to set activities, answer, share questions, follow the answers, in to do inside the issue, more targeted to obtain the necessary information and answers, I believe that the domestic micro-blog transplant question and answer community is only a matter of time.

If the ordinary question and answer still cannot solve the problem, then turn to the expert, but the direct dialogue with the expert needs a bridge, the 42 district model is worth reference. The 42 district brings together some celebrities who are primarily it internet, and you can ask them online by paying for it, which is a bit radical at the moment, but it's not entirely impossible when demand and price house reach a reasonable compromise.

Market Analysis Platform

@ Kai-Fu Lee said: Micro-bo data is gold, waiting for us to dig. HP Labs, talking about new movies from Twitter Weibo, can accurately estimate its box-office, even more accurately than Hollywood critics.

Indeed, Weibo's vast data, which is a gold mine for any industry, has reached a cooperative agreement with the social data-flow service provider, Gnip, at the end of last year on the sale of microblogging data, Gnip to sell Twitter 50% Weibo messages at $360,000 a year, or sell Twitter 5% messages at $60,000 a year, which shows the value of Weibo data. However, the domestic two portal microblogging Sina Weibo Weibo and Tencent Weibo user groups have a big difference, and the data are not likely to be shared, so how to effectively aggregate portal micro-blog data, and to achieve depth of mining, is worth digging into the question.

Second, how will the microblog change

Payment: Third party application fees

There are many Third-party applications based on Weibo, for example, with the open platform of Sina Weibo, all kinds of third party applications are nearly thousands, the Third-party application of the rich to meet the needs of users on various platforms, but also attract more users to use micro-blog.

At present, these applications are free to use, in the short term, developers rely on the support of the portal and the spiritual sense of achievement can be satisfied, but long-term unsustainable, at the same time, the portal can not support too many applications. The success of Apple's Stor proves that the model of micro-paid application is feasible. The establishment of the application mall not only allows developers to benefit, but also allows the microblog itself to be divided. It's not just third-party apps, games and other services based on microblogs that are likely to pay for micro-payments.

Perpendicularity: Division based on interest

China's first child-rearing micro-blog mother Sun appears obscure, but only one months on the line has a profit, such vertical micro Bo is considered to be in the portal under the gap between the survival of the independent micro-Bo development prospects. In fact, the portal Weibo is not in the direction of vertical refinement of the development?

Sina Weibo has a function similar to the Watercress Interest group: The micro-group, a group of like-minded micro bloggers here to issue the topic of the same topic, perhaps as a micro-blog based on the embryonic form of interest differentiation.

Integration: Integrate richer features

Not long ago, Sina Weibo launched the LBS (Mobile location service) micro-territory, triggering hot debate. In fact, Shanda, NetEase and other Internet companies have already launched the "Cut Off", "NetEase plus" and other lbs products, but Sina's micro-territory based on a large user group Sina Weibo, a great deal later on the trend.

This is just one example of a more versatile microblogging integration, rumor has it that Facebook is talking to Skype for video-call cooperation, and what's the point of microblogging plus im? Currently, the unusually hot game CityVille on Facebook can also be ported to microblogs. Apply a sentence: Micro Bo is a basket, everything can be installed.

Rich media: not just text

The current micro-blogging content, the basic words are limited words, limited time video and fixed size of the picture. However, there is no rule that Weibo can only have such content, and rich media is also an inevitable trend.

Hollur is a voice type microblogging, each broadcast through the microphone recording within 20 seconds of "speech", and Sina Weibo has been close to test water voice Micro blog.

Voice microblogging coming, video microblogging is still far? The iphone has an app called Path that allows you to take 10 seconds of video to share with your friends. There is also a mobile video based real-time sharing application called Grasshopper Video, allows you to take 3 minutes of video, the upload is real-time, that is, you are shooting at the same time, the video has begun to upload, this application if added to the microblog, will make the microblogging spread more real-time and convenient.

Third, micro-blog Change Life

"Hungry, voice micro-bo meal, a moment, received 8 lunches with a video response, selected one and the" small said "pay payment, a" micro-film "has not finished, the doorbell rang, pizza delivered. "It's not a sci-fi movie, it's a micro-era life."

Micro Entertainment

Sina Weibo last year made a first small talk contest, got a good reputation, micro-fiction will be fast-food reading times of the new favorite, from the small said the success of the contest also explains, Tiny said, not just Han Feng body. And the application of timely video recording upload also makes the micro-film become possible, everyone can participate in, than Hugo Short film, but more attractive. Of course, there are more, than micro-bo more streamlined nine Sudoku Diary, instantaneous timeless micro-music, no one does not change us.

Personal value based on Weibo

Sina and Tencent Weibo are through the "V" certification of the way the microblogging users into celebrities and grass-roots two categories, NetEase Weibo is to take the "I Talent" certification way, so that the grassroots also have been recognized opportunities, seems to have entered a step, but apparently still far from enough, micro-era, everyone should have their own value. Companies such as PeerIndex and Klout are trying to measure people's online influence by creating a mechanism similar to Google's PageRank.

Everyone was graded to a certain value, and Salesforce.com's chief executive, Marc Benioff, even talked about paying salaries based on the influence of employees on social networks, are you ready for this?

Micro Distance

The future of the network society is the high fusion of the virtual and the real, the micro-blog, the distance between the virtual and the reality is narrowed. 5 years ago, it was hard to imagine a direct, point-to-point conversation directly through your own idol. A call to save older young women's activities on Weibo quickly spread, regardless of how much can eventually be "rescued", but through the microblogging dating, through micro-blog to find a successful example of work is not uncommon. Is it going to be any further? Of course, with the micro-blogging approach and the richness of real-time applications based on mobile terminals, Twitter will make it much more of a social gap.

Four, just to stimulate the

This article in drafting, Sina has not launched the Sina Micro-group, also did not launch the micro-territory. The introduction of micro-and micro-domain is exactly in line with my expectation of Weibo development: it must be integrated with other services.

This article is just a tip, I am based on the current application to speculate on how Weibo can be developed, I believe that it can also develop a more direction than I imagined. As long as there are users and data, nothing can be done, and there are a lot of gold mines in the mobile Internet field to dig.