How mobile Internet entrepreneurs circumvent the duplication of big companies

Wang Yuquan, founding partner of the Bank of China Mobile Internet's entrepreneurial environment has become more serious and investment has cooled in the 2012. On the one hand is the question of capital, on the other hand is the market environment. Mobile Internet market space is increasingly being squeezed out by those big companies, leaving small companies with too few entrepreneurial opportunities. Under such circumstances, a small company must have strong ideas to stand firm. The old days of getting started with a pat on the head were gone. However, the number of entrepreneurial projects in the reduction and quality is rising, I think this is a good phenomenon, for entrepreneurship is beneficial. The mobile Internet is at the starting point of the third wave. The first wave is from 2000 to 2008 SP, the second wave is from 2009 to 2012, with the rise of Android, a large number of tool-type applications were developed. But there is no leader in such applications. Tool-type applications, which are highly correlated with hardware, can easily be replaced. This seemingly very scientific development, if not with the user's social relationship, in fact, is meaningless, because it is easy to break through. So this leads to the second stage of small technology innovation, continuous hardware upgrades, but did not show the atmosphere, are not the future leader. I think the future leader should be born in the next 10 years, since the beginning of the 2013, there will be a growing number of leading figures, which are characterized by a return to user orientation, combined with the technological advantages of the second phase, and the wave of mobile socialization, which is likely to exceed the volume of the older generation of the Internet. In the search, games, entertainment and other fields will certainly appear leading figures. What we thought was remarkable in 2012 was basically entertaining. But the current entertainment-oriented approach to the mobile Internet is not enough, especially how to set up barriers to do enough, in this case it is easy to become the target of large companies. Sing it well, so Tencent soon got one. The emergence of the bar is actually slightly earlier, which caused its entertainment a bit thin, but it is the right direction, but the platform to make too late, if the platform in the early consideration of the layout, industrialization has the opportunity. It is very difficult to rely on a single app, and to rely on the back end of the advantages of the background to have a large number of data support. The success of many of our founders, is actually slip seam, contingency, a lot of projects are the middle of the big companies to take into account. Some entrepreneurs even gamble on whether the horse will be mistaken, this business model is really bad Mobile Internet a lot of business is so, early ripped, later in depth can not open, in such a time must take a step to think two steps. As of 2012, the mobile internet sector, we have to understand, see understand things, big companies will also want to understand, see understand, so, the future of the entrepreneur must have forward-looking, business model must be based on the future, to determine what the market will be 3-5 years later, to be brave to their own lives. The profit of mobile internet is very early, only when your business reaches a certain scale, talk about profitis the reality. such as Sina, Sohu and other portals, they initially do not profit. But when their volume reaches a certain size, advertising can make a profit. Mobile Internet is similar to Internet. The internet had played eyeball economy, a lot of burning money, but as long as the burning is not excessive, there is a certain reason. The value of access to investment is to help the enterprise quickly bigger, otherwise it is meaningless to roll slowly. Mobile internet needs to use investment to do business to a certain scale, and then to achieve revenue profits. From the outset to talk about income and profits, often do little. I don't think it's meaningful to talk about profit when there's not enough volume, at least 2 years. The most painful thing about China Mobile's internet industry is to turn a revolutionary new industry into one of the most traditional and conservative industries. The real power of the future depends on the brand, two social, if in these two areas have 1-2 years of first-mover advantage, coupled with the current spread of Word-of-mouth particularly fast, basically can win this battle in the mobile Internet field.