How not to waste Web site traffic site to do a good job of several two marketing plans

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Web site How to do a good job of network marketing, the biggest problem is that the flow is more and more difficult to do, but also more and more expensive, and then bring the network marketing costs more and more high, conversion rate is not significantly improved. Only rely on the traditional station outside the marketing method, the effect is poor, the result is slow, it is difficult to effectively integrate a variety of marketing methods, resulting in the cost of duplication of waste. And rely on a third party marketing platform, the cost is not controlled at the same time, it is difficult to ensure that better results, and sometimes even counterproductive, by some hype over the propaganda of the Third-party marketing platform to deceive, outweigh the gains. Today's network marketing has been separated from the previous era of quantity to win, instead, how to control the cost to the lowest, to achieve better results.

To do a good job of network marketing, data analysis management in the station is particularly important. Do a good job in the station marketing, and user relations, can improve user viscosity and website conversion rate, indirectly improve the flow of the site, bring Word-of-mouth brand even the growth of traffic. Although many websites, especially those in the electric business industry, hope to analyze and excavate the data in the station, optimize the recommendation of the content information and strengthen the management of the customer relationship. But often limited by the hands of the data, data mining analysis of the way is not scientific, not good results. Today's internet has entered the era of large data, the site to do data mining means that two times the success of marketing, to avoid traffic and user churn and waste. Here we will introduce several two marketing programs.

Combing customer data with CRM management system

There are many CRM software brands in the market today, and the charges are different. However, as long as the selection of a suitable for their own CRM software, and reasonable use, can receive the thought of the effect. CRM software can quickly and effectively warehousing, efficient classification of customer data, accurate record of each piece of data. Tap into every information that is worth exploiting in customer data. For example, a business-to-business platform can use CRM software, the daily order warehousing, your customer site is what type, how much money transactions, customer contact is how many, can quickly form a valuable information base. Each month, each quarter can export data to which customers are more important, which customers do not have much value at a glance. Reasonable use of CRM software to obtain user data, can improve the customer's two or more times utilization, will change the past customer cooperation is not worth the situation.

Use QQ statistic tool of visitor to do two times marketing

If you visit the site of each user's QQ can be counted, how much value can be generated? I believe every webmaster and enterprise can understand the value behind. At present, the Internet has begun to appear QQ statistics software, effective statistics visitors QQ, two times marketing. Get Mad 3QQ Visitor Statistics (http://www.feng3.com/) For example, the site simply add a simple code to the page, as long as your visitors visit the site at the same time the computer has landed QQ, it can be automatically obtained. So someone asked, to get visitors QQ is a good thing, then how can I use these qq? Get mad 3QQ visitors statistics in addition to the automatic statistics visitors QQ, but also supporting the automatic mail-sending function, the realization of the visitors QQ mail mass function. Compared to the traditional mail marketing, to send mail to visitors QQ, more accurate, effective implementation of two times marketing, do not waste every Web site traffic.

Analyze the flow data through the website statistic tool

This is the most commonly used, in fact, most sites do not use good. Most of the site through the site statistics is only to view the IP, UV, PV these basic data, and no deeper analysis. Using the site statistics, we can analyze the visitor's source client, the browser, the region, through the visitor's page as well as the search keyword, analyzes the visitor's behavior data as well as the website optimization situation. Reasonable use of web site statistics, we can see what the site has deficiencies and targeted optimization, but also to analyze the characteristics of the site users, combined with other marketing tools for precision marketing.

Large data era, the site of every data is worth us to use analysis, using a variety of data analysis and marketing tools, the site for internal data management and two times marketing, traffic can be significantly improved.