How Sina Weibo can pull through

If 2011 is the peak of Sina Weibo products, the most influential, instead, in 2012, the masses continued to spit on Sina Weibo, both in product and business attempts – until the end of the year, as the leadership structure of Sina and Sina Weibo was adjusted, the public's vomit was the worst, making people curious The sales-focused Sina and Sina Weibo, with a clear business purpose, tests whether Sina can regain its 2011-year status over the next year, and how to balance product and content operations is important baseline.

As a PR man, 2012 has a lot of work to do with microblogs, but it's like the Changzhite of the Middle Sea interaction: "Sina Weibo ... Limited ... After each Sina platform feature report to add a note (the function: Open/closed/again open).

Long three sound after the chat stop in "hehe". No recruit, Sina Weibo is someone else hard to do products, all kinds of functions and policy adjustment is normal, but, this frequency and change a little irregular, let us these on the one hand to Sina to contribute to the commercial value of the promotion of Sina Weibo many products marketing people, there is a little helpless.

During the holiday, a simple review of Sina Weibo this year's many movements; Of course, the view of Sina Weibo from the perspective of the onlookers may be superficial, but from 2012 many things can be seen in the 2013 years of Sina Weibo some clues:

1, strong Plug game control

2, strong insertion of advertising to the user browse timeline

3. Mandatory revision

4, the collection of user data to facilitate business transformation

5, the client forced push

6, client advertising push

8. Weibo membership Privileges

9, long Weibo developers are sealed number

10. Third-party sync tool switch Tangle

11, mandatory recovery of a large number of special accounts

12, the official micro-mission platform for content marketing market

13, closed-root large distribution outside the chain function

14, full battle promotion millet mobile phone

15, Alibaba injection (rumors)

16, the new CEO sales (DU)-led

17, Baidu Sales executives job-hopping Sina Weibo

18, fan headlines for Blue V, the size of all

19, a variety of advertising products will be online

The above things ranked not according to the time and importance, just personal memory-related; in fact, from the list of things, most of them have triggered the netizen's spit-apart from the revision, basically Sina Weibo this year to let people remember is actually related to business.

Not to promote the product, or enterprise microblogging function upgrades, etc., are trying to make Sina Weibo more commercialized and able to make more money, while the Du and Baidu sales are continuing the idea--and restrictions on third parties, whether it's limited to big accounts or restricting the functionality of an open platform, Also want to leave more interests on Sina Weibo.

And for the user, in addition to continuing to influence, Sina Weibo is also trying to increase its social attributes, from mobile clients and the launch of close friends, to focus attention and time on Twitter more--rather than to micro-mail or other platforms.

But from the actual effect, Sina's many initiatives attract more than the yield--although Sina's earnings show that Sina Weibo's revenue is increasing, but Sina's sales system, making it difficult to determine whether the advertisers to launch the microblogging or to the portal-so 2012, Sina's commercialization overall is quite bumpy.

Looking forward to 2013, Sina Weibo from product to operation are likely to be more abrupt changes, because the leadership of the adjustment, ultimately will be reflected in the product and operation of the ideas and implementation of

Looking forward to 2013, I hope Sina and other network companies, in the context of the network legislation, adhere to, perseverance, and maintain; I hope Sina Weibo, whether from products or operations, can better balance the interests of business and user experience.

Personally, I hope the 2013 Sina Weibo business strategy can be clearer, but also more determined, not afraid of Sina Weibo advertising products, fear of commercial policy "unpredictable".

Also hope that Sina Weibo can maintain the influence of content, this is not only Sina's business interests, and the larger environment has a more profound impact. Perhaps, once praised the shareholding structure, will make Sina Weibo any "revolutionary" change is very difficult, but in the user aesthetic fatigue gradually come, Sina Weibo also need a "revolution"?

The more you want to make money, the harder it may be to make money, as one philosopher has said. That's it.