How to avoid embarrassing "round trip"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

If the letter is not mentioned today, how many friends around the real will be easy letter as a daily communication tool, I think the number is certainly not too much. In the face of micro-letters and so backed by the mountains of competitors, easy to believe that the situation is very dangerous, even with the support of operators, the letter is still unable to deal with the market on a more large-scale shake. There are objective reasons and subjective reasons.

In fact, Ishin at the beginning of the line or have unlimited potential, some of the selling points in the present seems to still have the impact. First, easy to trust the direct support of telecommunications and mobile, unicom, so its use of the cost of similar products is the lowest, and operators help can greatly reduce the cost of easy to believe in marketing, for the reclamation of wasteland to establish early users still very helpful.

Second, in addition to telecommunications, NetEase to join also let Ishin in the development of the Internet science and technology genes, some channels, the use of resources and brand modeling compared to other communications products have an advantage. And the introduction of some user traffic can also be fully through the impact of NetEase.

Its third, though the former has a micro-letter so tenacious an adversary, but after the lesson of the car, micro-letter about the operation of the public platform and the function of some immature place can become easy to believe that the future development of the key, and Ishin also really use these advantages, speech recognition to find friends, with users open easy to unlock the password function, With wing chat friends free to send voice, pictures, text chat, etc. are easy to believe different from the market for most of the characteristics of the product.

The advantage is there, but the advantage does not mean that all attempts will return, the current daily activity of the letter is very much lower than it was when it was launched, although the official said it has 5 million users daily activity, but the real data we have not yet mastered, but from the surrounding situation, Whether Ishin can truly achieve stable growth is still a big question.

Some of the features of easy social networking are indeed some of the highlights, but compared to the more mature micro-letters in social networking, the existence of the easy letter is not too much a threat to its own users, because the social function of the letter is blind to the pursuit of specialization, the market's mainstream demand has not been carefully studied. 84 resident stationmaster Give a very simple example, easy to believe that there is no video call, and some just voice chat, blindly by sending voice to communicate, efficiency and speed is not very ideal, and easy to believe that the free call is a special form of telephone transmission, the other party in the absence of knowledge of your account, It is easy to use the voice as a nuisance phone shielding, so the characteristics of easy letter is really a pain point. Not only that, in the social function, easy to give users the security guarantee is not high, micro-letter plus friends need to verify, and easy to add friends do not have strict verification process, it is easy to let some marketing personnel mixed, the user's life circle instantly lost privacy, As a result, the bright spots on social-accessibility features never hide the Ishin of the main function. So how to solve it? In my opinion, easy letter should now find a the direction of differentiation development, such as from the electric business base point, easy letter can use NetEase's connections to the game, not in social and micro-letter fight, turn to the construction of the game platform, the use of the game brought about by the attention of the relevant functions of the expansion, such as the game when the auxiliary-voice, strategy, in short, in the market space is not abundant, the choice of their own advantage route is very practical.

Free is a sharp weapon, but not a sign. Many times everyone likes to be free as the Internet product promotion of the king, only free to get the fastest market and user recognition. There is a certain reason to think so, but we can not think that free is the king, is the key to occupy the market. Ishin do have some free force measures, such as unlimited download between the three Nets easy letter, each other voice and text messages do not charge, the telecommunications of their own users even the flow of the province, which is indeed a good discount. But to say that free is only one way to attract users, instead of all the flagship signs, and easy to believe that the free SMS is not the only market, in the current situation, there are a lot of market can realize free SMS push app, and the audience of free SMS is mainly middle and low income groups, Their demand for text messaging is not the big picture, and the major operators also have SMS packets, 6 yuan 100 enough to meet their consumption limit, plus the micro-letter itself in the flow control to do very well, easy letter free SMS Market appeal is a virtual high. So at this time, the easy letter to be very conscious of their own positioning and audience to do. Free text messages and free calls are pseudo demand, the letter is now to do is to make themselves a necessity instead of idle things, then what direction can be taken? There are a lot of friends around this discussion, such as the above mentioned game platform, the formation of a game products, so that netease in the easy to believe that the game to achieve breakthroughs, For example, through NetEase's mailbox for users to import can be easy to believe the place to try, VoIP although not very difficult, but for a dedicated communication Im tool, somewhat deviate from the theme of the brand, but with the third party, the demand line business expansion may be a good choice.

Today IM products want to win the market at this stage, must understand two problems, one, I can help each other quickly to find their friends, the second, I can meet a specific needs of everyone, such as the Mo and so on, at least meet the above two points in one, IM can continue to complete the development. In my opinion, the position of the easy letter is more practical than the latter. That is to say, easy to believe in marketing people may have the market. At present, the use of the unique noise reduction technology and voice transmission technology, in addition, compared with similar applications, easy to believe that the picture quality has been greatly improved, users will have a better visual experience. This has paved the way for marketing groups to promote the process, as long as the letter can solve the marketing process often appear in the spam and spam messages, so easy to believe that there is no future?

Ishin now state can be said to the edge of survival, not to seize this opportunity, who can guarantee that it is not the next fly?

Article Author: Electrical Business in the Restless, article link: www.84ju.com 84, reproduced please indicate the source, thank you.