How to break the bottleneck of the development of local dating network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since 2005, with the development of market economy, as well as the improvement of people's standard of making friends, the online dating market has developed rapidly. In China, in addition to the century Jiayuan, cherish nets and lily nets and other relatively large web sites, in just a few years, by the capital sought after, many local marriage dating network has sprung up, have staged. Up to today, with the Chinese, after entering trial age, we can say that marriage dating site has a broad market demand, its development will usher in new opportunities.

At the same time, we can also see that a lot of local marriage dating network, web page style, service content similar to popular products, the same customer positioning, research and development capabilities and low technical level, which makes similar products are highly replaceable, competition is very fierce. So how to make their own web site in a number of marriage networks to break the siege, unconventional, attract more customers? I think that in addition to the website design, service mode, profit model to go out of an innovative way, the use of effective methods to promote the site is particularly important. Here is a brief introduction to several Web site promotion methods:

First, the advertising leaflets. It works in a traditional way, as customers and potential customers of local dating networks are concentrated in the same city. More to print some exquisite and small advertising, advertising can add some small articles on love, or introduce the small soft text of the website, write on their website URL. The ads were sent mainly to young single men and women.

Second, the network promotion. This method is not unfamiliar to the person who makes the website, use post bar, blog, QQ space, micro-blog and Renren and other target crowd relatively concentrated, more active portal site to posts, cleverly add on their own website links, affixed contact.

Third, strengthen cooperation with local matchmaking and clubs. It is a good choice to use these advantageous local resources to promote your website. If the matchmaking provided by the matchmaking information posted on the website, to achieve matchmaking and marriage websites win-wins.

Four, more organized offline activities. Online service is the most exciting part of the local website of love and marriage, and it is also the way of influence. For a marriage website, in addition to online value-added services, offline organization members interactive activities is also a marriage website operation and promotion of an important link. And the reality of the activities of the members directly face-to-face communication, for the members of the site, so that both save time and money, but also improve the efficiency of the spouse, why not?

Now, many local love dating website under the line to hold more such as "not sincere don't disturb", "City Rose of the Covenant," Edge to Be You "such as the theme of the Blind Date, but also in the form of theme club, so that the site members face-to-face communication, use these meaningful activities, for friends to build a meaningful exchange platform. This clear, indoor outdoor activity not only allows you to fully understand the chances of improving your pairing success, but also enhances the regional influence of dating sites and creates a successful and influential dating brand.

For dating sites, offline activities to break through a single profit model, with a number of traditional industries such as wedding photography, wedding reservations, wedding car reservations, jewelry, wedding etiquette, honeymoon travel and other marriage services related to the industrial cooperation, matchmaking let more wedding industry companies in the matchmaking platform to put ads, At the same time the offline can provide members with better discount services, and love dating sites are divided into the form of benefits.

Survival is the hard truth, with survival can talk about development. Now the local marriage and love site more and more fierce competition, if you want to be in the competition in the invincible position, the line will be online under the two-pronged, can be in many places in the wedding site unconventional, out of a way to have their own characteristics, thereby breaking the bottleneck of development.

The above is only a superficial view of the individual, I hope we can be a lot of advice. This article by the Competition Speech Net (http://www.jpyjw.com) original, reprint please keep this link.