How to build a successful real estate website talking about the key to success

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the Internet competition can be said to be quite fierce, personally think stationmaster if really want to do stand as a career to do, you can try to set up a team to do the local portal, the local portal inside the most money of course also several local real estate network and local talent network. Want to do it, not to consider too many other factors, never to consider the competition is not intense, people can do it, you can certainly do it. Today, I mainly take my own local real estate website as an example, to share with you how to do the real estate network.

One, the website procedure chooses

Real estate site procedures for individuals to compare the recommended use of imitation, mainly the page is relatively fresh, and then the classification is more clear, the structure is reasonable, very conducive to optimization and user experience is quite good. There are, of course, deficiencies. For example, less advertising (in order to collect intermediary fees for profit points), too many calls, the place to add text is not much.

After the selection of the program to be based on their actual needs to build functional plates, such as second-hand housing, rent, community, property market. My site is mainly the building of second-hand housing, rental, community, brokers, map to find five large blocks.

Second, the website keyword analysis

People everywhere have different habits of searching words, so we have to analyze the target keyword first. Mainly through Baidu Index query, and then look at competitors to make a choice. Of course, combining the actual situation of their own team, choose the target keyword is the best. Basically is the place + real estate net, place + second-hand house, place + rent. In addition to local + real estate network needs to do with the home, the other two can use the category home to do.

The long tail of the real estate network is basically divided into the following major categories.

1, Keywords: community name, community name + rental, community name + second-hand housing

According to the calculation of 1000 cells, there are already 3,000 long tail, time and technical relations I have only done 500 quarters

The actual operation: Each community has set up the Community introduction page, the Community + rents, the District + second-hand housing by calls and the community related information to realize. Please refer to my community arrangement http://www.5khouse.com/community/communitylist.aspx

2, Keywords: local town name + second-hand housing, local town name + rental

Based on 20 towns per place, 40 or so long tails can be produced.

Actual operation: In the second-hand housing and rent the choice of conditions inside Add the name of the town

3, the other real estate keyword is nothing more than a combination of conditions, such as Kunshan Zhangpu 2 million of the house.

More set some conditions, on the one hand is more spider's entrance, on the other hand is to obtain more long tail.

Third, the content of the site to enrich

No content of the site is no way to survive, anyway, we want to enrich the site. For the real estate Network, the main page is the information page. Information that is published by a person or intermediary. It is certainly not possible to get good traffic at the beginning of the site, so we need to put some ads on the other portals of the place appropriately. Do not ask thousands of people come over every day, there is a 2, 300 people activities, your site will not be dead. Personal use of the following means, for reference only!

1, collect their own local update on the real estate site, to collect. Although many people do not agree with the acquisition, but the initial lack of information on the site is very fatal things. Through a small amount of daily collection, so that the site's information to enrich.

2, the above mentioned advertising, one months budget 1000 or so, in their own local portal to do some promotion.

3, recruit a customer service, let them call the local realtor, tell them that your information here is free, at least six months is not charged. (This through practice, the effect is good)

4, if the customer service can endure hardship, let her half a day to call, half a day to the real estate intermediary hair color profile. There are always a lot of intermediaries on one road. A place to break.

5, open Industry dynamic section, add several articles of quality every day. and call to the home page and some of the inner pages, drive updates, accelerate the collection.

Four, the real estate website success some key

After a period of effort, the site will certainly get better, and can have a good ranking. But there are some points we must keep in mind.

1, to solve the problem of inclusion

The real Estate Network is the information class website, therefore the information is very huge. But to obtain enough long tail flow, it is necessary to solve the problem of full inclusion in the page.

How can the inner page be fully included? Personally think that the new station is affected by the weight, can only be achieved by reducing the page to the homepage of the Click. The new station in principle all the internal page to the homepage of the click should not exceed 5 times. Of course, this will be difficult to achieve. Let me tell you how to achieve it.

Increase the choice of room conditions, such as by region, by type, according to the phonetic score. One is to increase the spider's entrance, to ensure full inclusion. The second is to reduce the information below each category. To shorten the distance to the home page.

This is done by modifying the paging. Change the original 1,2,3,4,5,6,7,8,9,0 to 1,2,3,4,5,10,20,30,40,50,60,70,80,90,100. In this way, if not more than 1000 information under one condition, the distance to the home page can be controlled within 5 times. If there are more than 1000 messages in each condition, you can add a row to solve them. This is also the book I learned Zac. My Kunshan real Estate network temporarily included in the basic full, so has not considered changing this page.

2, control the good weight flow

The weight of the flow has considerable significance, by controlling the flow of weight, to tell the search engine site's overall frame structure, and each page and other pages of relevance and status. Speak Popular point, is to each page in the Web site in the vast page positioning.

The first page of the most important, and then a classification of home, second-hand housing home, rental home, residential home, and then down is the inside page.

There is a point to the problem. First-Class classification of home page all point to the first page, all the pages point to their own first class category home and point to the home page.

The pointing problem is mainly achieved by navigation. For example, a set of second-hand housing information inside the page, then his navigation is home > Second-hand housing > Area > Second-hand Housing page

Renting is

Home > Rent > Area > Rent inside Page

This inside the second-hand house, rent is the first class category of the top-chain.

This problem, due to technical time problem, we have not changed, so that the first level of classification can not be included. Of course, we can also use these first-class category home Exchange links and other ways to increase the weight of these pages.

3, Internal link building

Through the implementation of technology, I personally put all the community name into the anchor text, as long as the page appears in the name of the community, it will automatically link to this Community introduction page. Of course, when a page appears more than once, add anchor text only once. This method is still useful. Although the weight of our site is not high, but because the chain is better, so many of the names of the community Baidu we are in the first. Other internal link technology, I do not speak more. But here's a point. Appropriate to do some of the high weight of the export links, not only improve the user experience, and the page weight does not affect any. This is also Zac there to learn, anyway to do good things for the user, is always nice.

4, the continuous chain and friendship link building

This everyone is stronger than me, check out my chain, almost all Baidu know and Baidu Library. Individual general do the structure of the chain is to use 5 Baidu to know the account for IP day to do 10 Baidu know the chain, Baidu Library one day to upload 10 of the link with the website of the PDF ebook, and then slightly do some BBS outside the chain and blog outside the chain. Obviously, my chain really do very poor, but also hope that this article is to tell the truth of the friend to me to do a link, I also thank you here.

I know I should not say Baidu know, because a lot of people say do Baidu own products, it is easy to lead into the sandbox or down right. This question has the same view. My practice result is that my website has not been punished for this problem from the beginning to now. Maybe it's luck.

The general problem is almost finished, the details can be exchanged. Website up after must find a good salesman, this is also a key factor Oh!

What other preferred domain Ah, 404 pages and other technical issues, I do not speak here, I believe that we all understand. My technology is really poor, perhaps just thinking can give us some inspiration. My website Kunshan Real Estate Network http://www.5khouse.com, welcome criticism advice. It can be said that this article is really my share without reservation, although the ability to express words is not good enough, but it is the truth of practice. Reproduced words if the removal of copyright, then I really have nothing to say.