How to build personal marketing awareness?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Introduction: According to personal experience, to write about how to build your personal marketing awareness, I will use the mobile Internet as an example to do a simple analysis.

I've been thinking about a problem lately, finding that no matter where I go, I get attention from others, at the same time, no matter where I am, others will find me, some cooperation, some ask for help, some invited me to attend the salon, of course, there will be some I do not know add me, I generally will ask, where do you add my AH ? Generally speaking is a friend introduced, this let me a little complacent, this may be the mobile internet era of personal marketing effect, in fact, for me, I did not do personal marketing, and I can arouse the attention of everyone, on the one hand, in this industry mixed for a long time, know me more people up, On the one hand, they often write articles, but also affect a part of people, there is, I often help people, I often use personal resources to help people, so often meeting, someone to ask me for tickets, to take the entry and so on, specifically help how many people, I can not calculate, but I know that there are CEOs, investors, managers, new and so on. While I'm feeling the benefits of this personal profile, I'm also thinking about personal marketing in this industry.

I find that marketing is becoming more and more spiritual, for example, often because a person can bring a lot of cooperation, many opportunities, but also closer relationship. I used to work in the company's market boss is a mixed circle of some famous people, it is this reputation, he brought me a lot of cooperation, people often know his name and my pleasant cooperation, these products for the company brought a lot of traffic and brand promotion, but also to know a lot of media friends, They give the company a lot of free publicity, but also let the company's product brand awareness has been a great promotion, here, I will temporarily bring personal marketing resources called personal marketing dividend.

When I was thinking about this personal marketing dividend, I found that when personal visibility is greater than the company's visibility, personal marketing dividends will output a lot of resources to the company, often listen to friends that since the XXX came to the company brought a lot of cooperation, these are personal marketing dividend output, of course, When the company brand is greater than the personal awareness of the time, personal marketing bonuses will be superimposed on the company's brand, such as into the bat some of the company's celebrities, their joining all more or less for the company's product influence played a superposition effect. Personal marketing dividend for the company, is to accelerate the development of the company.

What's behind the personal marketing dividend? Behind the personal marketing dividend is the spread of the cultural spirit of positive energy. No matter how many people you know, more well-known, other people always think of this person, in fact, others to personal work, speech, character recognition, this kind of character affects and he knew people, no matter where the individual to, his character will affect and spread to the people he knew. For example, I used to lead, I used to work as a colleague, others say that is very recognized. This character belongs to the cultural spiritual level, and must be positive energy, negative energy or malicious energy are all rejected.

Of course, this positive energy spiritual culture is only the first stage of communication, but also the first level, can not bring you dividends. Just as others have known you, others do not necessarily recognize you, or you do nothing, do not give value to others, these actions still can not bring you help, so let others recognize you, remember you. For example, when you get an endorsement from a certain industry friend, he will have any chance to think of you, will introduce a lot of friends to you, including cooperation, parties and so on, in such circumstances, this is the success of personal marketing, your personal awareness will be for you and your company to bring more opportunities.

Finally, write so much about the benefits of personal marketing bonus, I also want to according to personal experience, to write how to build your personal marketing visibility, specifically I take the mobile Internet circle as an example to do a simple analysis.

1. Help others, do not ask for return. Mobile Internet This circle is relatively small, you should help others more, and not in return, if you help others, always want to be rewarded, the final result will disappoint you, so help others do not ask for return, adhere to, a year later, those you have helped the people will certainly give you important rewards.

2. Make more friends and talk less about business. Once participated in a mobile internet salon, gave me a very bad impression, the guests on the stage, business in the following, the atmosphere is very bad, some business to change the business card after the first sentence is to ask you what channel, it is obvious to talk about business. If there's a business I'll give to who, I can tell you, I will certainly give my friends, or I know people, anyone is so, because there is no trust between strangers, you do not even remember the names of others, even one side have not seen, why do others want to give you good resources. So I rarely meet people on the first meeting of business, many friends I have known for a long time, I have not talked about business, such as I used to do two-dimensional code, and later a lot of friends or their friends to find me, to cooperate with me, remember a word, and so you have more friends in the industry, the business will automatically find you.

3. More vocal, more writing. A lot of people in the mobile internet industry write stories, especially engaged in the market, a few well-known small team of the market director will write the basic articles, and writing is not general, the industry to write a manuscript, on the one hand from the industry to see things very professional, readable, on the one hand, can bring a certain degree of publicity to the company, For example, my manuscript was the National Security Center, the provincial Security Center to pick, is an example of the company's height has been sublimated, and later this incident caused by CCTV reports. In addition, an article written by more than 150 media reprinted, reading volume I counted more than 150,000. Therefore, the industry insiders wrote the article is very persuasive and the dissemination of.

4. More interactive, more comments. Now there are almost everyone with Weibo and micro-letters, celebrities, big men, CEOs all kinds of people will be in micro-blog, micro-letter on The voice, and more interaction with these people, certainly those day approved your opinion will be forwarded, a long time, your fans will naturally get a lot of growth, and your personal awareness will be greatly improved.

5, more parties, more exchanges. Im tools and circles are now very popular, various SNS exchanges, the Circle party many, participates in some high-end circles more, also is advantageous to you to make many high-end contacts, for example I once joined a micro-letter group, inside gathers from the Internet appears to the present many Ashes class media personage, also will participate in them to hold the party, These older media people are very respectable and you will learn a lot from them.

The above points are based on my own industry experience summary, at the same time, but also from the understanding learned, I hope that we can be good mobile internet industry personal marketing.