How to control the quality of the page

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Our site optimization of good and bad and our page quality has a very close relationship, before we said the site page of the basic score problem, the site's basic score is divided into stations and stations outside, in the station we include the content of the site, title, page layout, internal chain and so on factors, these factors are controlled by the quality of the page, Today we share how to control the page quality of our site.

First, the basic experience

Basic experience we have already said in detail that the site is the basic items to do

1. Page opening speed to the minimum speed to ensure

2. Page redundancy code There are some very bad old programs that have redundant code like JS merge CSS Merge gzip compression

3. Whether there is no content pages and empty pages, especially the new station, the new station on the line when do not exist these pages

4. Baidu Webmaster Tools page recommendations inside the test items

Second, page quality control considerations (plate, website content, model text, advertising, similarity)

1. Whether the plate style meets the needs of the users

Our plate style and layout to user-friendly browsing and access to information as the standard to design, can not be taken for granted by the design can not simply for good-looking design. According to the user needs of this page to expand the section, according to the size of the user needs from left to right from the top to the bottom according to the importance of arranging our plate, the plate should be simple and clear, so that users can browse when the following will be able to find the content he wants.

2. Website content

(1) Scarcity

We're going to dig deeper into our own industry, the same industry does not meet or meet the poor and the user is very much in need of things, to find the content of our own web site to meet him, so that our industry scarcity will be reflected, because the industry in this content only we have, users want to find will come to our site to find.

(2) Timeliness

The timeliness of the content is mainly to be divided into the same industry, some industry users need to have the timeliness of content, then we have to provide, such as travel many users need months of travel strategy and travel recommendations, such as decoration users always need the latest cutting-edge decoration effect map, this time we must be satisfied with the content.

(3) Richness

The richness of content mainly refers to, when the user is not limited to the text, we need to use richer content to meet him, such as the combination of graphics and text, such as video in the content, such as the content at the bottom with comments so as to interact with the user, so as to increase the content richness so that users can browse the content of the time to get a better experience.

3. Boilerplate text and advertising

Boilerplate text refers to the content of each page, boilerplate text and advertising we must control within a reasonable range, advertising should not be placed under the navigation and the front of the title, in the beginning of the text and the middle also do not insert ads, which will seriously affect the user's browsing experience, but also to our page quality will be directly deducted points, We can put our ads on the right side of the article.

In particular, the point is that the ads here not only refers to the picture ads, there are text-linked ads, many medical stations this phenomenon is more serious, the article to join the Expert Consultation text link ads.

4. Similarity degree

If our pages are similar to each other, our pages are likely to be identified as inferior pages, and our pages will be removed by search engines from the index library. We can solve our similarity problem by adding different text messages.

Third, the website data analysis

Website data main source or Baidu statistics in the thermal attempt and link click Map with the site PV and IP number and bounce rate contrast.

By comparing the above data, we adjust our navigation, column page, content page and main conversion rate page from top to bottom.

Summary: Page quality control is our site's basic score is closely related to, including a lot of our easy to ignore the details, we should pay attention to, such as My Site (www.xiaolvseo.com) for every detail of the page is gradually optimized, slowly improve the quality of the page.