How to customer-centric writing powerful inner page?

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Remember when I told you about 4P and 4C? Their respective characteristics are mainly, 4P to product-centric, 4C customer-centric. The starting point is different from the internal page copy. The following author old Clock (Zhongshenyan) to tell the content is, how to customer-centric, write with the heart of the inside page copy?

The inner page design should be absolutely customer-centric, not product-centric. No matter online, we are dealing with people, not "merchandise"! People, there are emotions, there are feelings, so we sell goods, we should have to convey feelings as the main line, through the sale of goods to convey an emotional, so that customers happy.

After we have a good position in the store, we have the goods, then we should find the specific customers for the goods. The first thing we have to solve is who the customer is! Everyone should know that no matter what commodity, in fact, there are two types of people, one is the end user of goods, the other is the buyer of goods. Sometimes the buyers and users of the goods overlap, but there are times when users and buyers do not overlap. Do you understand?

For example, the special gift category, the person who buys is not necessarily oneself use, but gives others. Even if sometimes we go to buy clothes, sometimes not to buy their own, but to parents, or boyfriend and girlfriend to buy, is not it? Therefore, in the customer-centric pages of the copy, we must dig some of the selling points of the merchandise, pointing out what the benefits of the purchase of gifts, the recipient or user benefits.

We have to talk about the use value and the Non-use value of the goods.

In the last tutorial we mentioned the use of non use value, I did not say what is not use value. I wonder if we have to check it out? Our internal page copy is not only to write the value of the product, sometimes it is more important to excavate the value of a commodity.

What does the value of a commodity include?

1, the value-added of the brand;

2, the identity and image of the copy;

3. Match the occupation;

4, feeling, a lot of customers buy things is a feeling;

5, face, the Chinese most speak face.

The inside page copywriting must give the customer the demand of the commodity not use value, this can inspire a customer latent demand. For example, Lv Bao, we all know very expensive, in fact, a package of use value can not be decorated to add things, but why LV Bao can sell so expensive? The main is that it's not use value high, it can bring noble, high-end, fashion and other non-use value, to meet most people's vanity mentality.

Copy writing is not only to write the benefits of goods to consumers, but also to dig out the pain.

affect the consumer to buy a decision to have two points, one is, have a product to bring the benefit and happiness after the person, the second is, do not own a commodity to have what loss and pain, or say to have the commodity to help the customer to solve what pain. You know, marketing theory tells us that when a commodity can help you solve the pain, its power and help you to pursue happiness of the proportion of power is 4:1.

This also tells us that in a shop copy design, must pay attention to this product can help consumers resolve what pain.

All in all, customer-centric inside page copy, no matter how you write, are all around a center: deal all just because of love!

Whether we do virtual, or in-kind, or provide services to consumers, all because of love! Speaking of the popular point, is to stand in the customer's point of view to think about various issues, to think about what really can help consumers in the end? What kind of happiness does the product bring to the customer? What are the emotional factors we can deliver? How to reflect our store for the sake of the customer's emotion, ability and pursuit.

We live in the people's world, every day in fact are in contact with people, so these intangible "true feelings", "happy" and other non-material, non-product products to impress our customers! Hope this lesson, let everyone have a sense of a sudden! Let our world be full of love! (Part of the content is excerpted from "Taobao University-shop Promotion")

Article first generation business Wolf Forum: http://bbs.sumlang.com/

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