How to design a female technology product?

A card camera with a price of more than 5,000--self-portrait artifact Casio, almost overnight gives people a glimpse of the crazy purchasing power of women in the face of proprietary digital products. But it's not the only female technology product, including Microsoft, that is trying to monitor stress and even emotions by designing a smart bra with gyroscopes and accelerometers and an ECG and pulse-leather sensor to prevent women from overeating because of stress. In fact, as women's incomes rose more rapidly than men, and in most families more and more women began to hold tight control over the cost of family life, the digital market for women was again ushering in a new spring. Look at all kinds of female topic-oriented variety shows in the ads, perhaps a simple glimpse of the likely. But how to design a not so crappy female products, in the House are engineering men in the team of engineers, which design mistakes to pay attention to? Myth 1: Looks like a "female product" intrinsic good does not matter, first shell to make pink or purple, "rhinestone" or something will have to paste a ten and 800, shape design to get a crooked distorted song ... This kind of look like "female product" design, in fact, is simply to do a packaging shell, and that women like these. On the contrary, liking curves, vermicelli or micro-control is not an essential feature of women's biological characteristics, but it is a legacy of history and culture, and they use pink and delicate things to describe women. So what kind of strategy is successful? Take Apple's ipod nano For example, they first released a black product, followed by the release of pink products and gain market enthusiasm, this is the famous rainbow strategy. But there are also examples of failures, such as Dell's Della, who wanted to launch a 10-inch small book for women, so that when the market came out with a variety of color products, the results were all sorts of questions. In the U.S. market, it is even said to be sexist product design. Myth # 2: It looks more like a "feminine product." I don't know when the design seems to have become a strange guess how the other kind of people work in the industry. Are you really a woman when you're designing a female product for a designer? Recently, there is a product called Memi Smartbracelet, which looks like a stylish female bracelet. It cuts out some redundant features and becomes a phone caller. Since women use mobile phones, most of the time they put their phones in their handbags and the bracelet can vibrate to remind them that the phone is ringing. Such products will certainly not compete with smartwatch or Samsung Galaxy Gear. But it got a little buzz in the market and got the investment. Myth 3: Engineering is like a "female product" many designers always think that the complex settings and professional is the panel is the men's game, for women, this process must be simplified, but may be different from our previous knowledge, there is a view that, in fact, womenSex also likes complex products because they enjoy the feeling, especially when there are certain special needs that make them have to use complex functions. Instead, more men prefer simple products because they don't like to set up complex features. This means that if you design the product very simply, congratulations, the number of potential customers may be unexpected, but not the woman you expect. (Disclaimer: This article only represents the author's opinion, does not represent Sina's position.) ）