How to do network editing

Now the site's marketing strategy is often attributed to two major categories, a kind of robbery is a kind of marketing is to appease the type of marketing, Rob-type marketing function to do once, this makes the site has speculative nature, and the real site to make a successful career, the need to do a soothing marketing, win for, and then around the user experience will be a product pushed to perfection. /

As a website editor, want to let the website have a good user experience, want to edit this industry to have a breakthrough in the website, want to do the following things:

First, to have a solid basic skills, Word, Excel, Photoshop, Dreamweaver, Flash and other software to use it must be flexible and comfortable, if not easy, will never be called a qualified website editor. *

Second, understand the existence of the site you are serving the meaning or purpose. Plainly is the content of the website is done to who to see.

Third, to be familiar with the basic characteristics of the audience you serve, in my case, as an example of the editor of the Gu Network, China Gu Network is the legal portal, then I need to maintain the knowledge is to do to have a legal problem to be solved by ordinary people to see, then my title must be done in line with the majority of people's orientation, For example, the term "limitation of action" I'd better change to how many days to sue.

Four, to have a considerable journalistic sensitivity, for example, now hit the TV series "dwelling" caused widespread round, as a legal portal editor, I will tidy up some covered in the "dwelling" inside the legal issues, such as demolition compensation, such as construction engineering contracting, such as the legal knowledge of bigamy and "dwelling" A link does not make the site out of the legal portal theme, but also to make it more contemporary and real-time.

Five, to learn basic SEO knowledge, keywords, Web page title of the essentials must be clear. Key to grasp the density of keywords, do not let Baidu think you are cheating.

Six, to have basic writing skills and the ability to adapt articles, join themselves no time to write articles, can only be extracted from other sites, the article itself is needed to adapt, otherwise it is no work, the adaptation of the skills is nothing more than the original article to take a similar topic meaning, reverse paragraph order, the first paragraph of the reorganization of the article, Focus on making spiders the easiest to crawl the first and last sections of the content.

Seven, to have the basic skills of website promotion, for example, in the popular active blog or forum weak text, and PR value than their site high site exchange links, website Alliance, Baidu Promotion, find influential media reproduced original articles and so on.

Eighth, must learn to plan the website topic, the column, the channel.

First of all, there are many successful cases of editorial articles on the Internet, we have time to refer to.