How to do well the network marketing and promotion of the new website

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Advantages and disadvantages of "eyeball benefit" to new websites

The internet is a "jungle" of small society, every second will have a new culture (website) was established, and picky netizens are their "survival" of the decision. So, a lot of "website merchant" simply think, hunt a large number of "eyeball" natural have good development space, but the fact is not so:

First, "eyeball phenomenon" usually accompanies "the saliva war" to produce. Therefore, when a network culture (web site) is the attention of many people, the followers often will be based on their own views or interests of the analysis, and with other netizens to "discuss". In the network culture "dispute war", if the Netizen's positive analysis is bigger than the negative analysis, may promote to the network culture (website) the development, but on the contrary, will be in the embarrassing situation.

Second, the Internet as a new cultural "derivative", but also provides a convenient conditions for the creation. So, when the network New Culture (website) is recognized by people, often means that copy and "Cottage" appeared. It cannot be denied that the emergence of this phenomenon has played a role in promoting the popularization and development of new culture, but on the other hand, if the blind followers increase, it is difficult to establish a good development system, from a grid of decentralized development situation, will naturally affect the network of new Culture (website) the overall direction.

At the beginning of 07, I was fortunate to have access to "Swoopo" in England, also for the first time to understand the "network auction" This new form of shopping; 08, I will bring this new network culture back to China, hoping to be able to tap into the Chinese online shopping market another piece of heaven and earth; in 09, my auction site "has a pat net" (http:/ /www.havepai.com) "Successfully on-line, and in less than six months time to create tens of thousands of registered users of the results; the same year, the network auction culture is gradually recognized, many auction sites have appeared; 2010, although" there is a racket net "development system to be perfected, But the network auction culture has already left the indelible imprint in the people's life today.

Here, I share with you, my "have the racket net", this kind of brand-new network culture marketing and promotion way:

Hard and wide publicity

Before, have seen a lot of friends to share the promotional experience, but it is difficult to find in the "hard publicity." Do you want to avoid it or do you think there's no need to get on the table? I think, for a new network culture or a new Web site, hard publicity is an important prerequisite to open the market!

To be through hard publicity to promote the role of a good promotion, the choice of delivery of the carrier site is a key step. Personally, Sina, Sohu and other large comprehensive categories of portal site effect is the best, after all, the user group wide and large, but more capital investment. If your ad investment capital is limited, can target audiences of its own website, choose some target group obvious website, such as student and white-collar more renren, happy NET, digital product concern more of Jingdong, Pacific, etc.

Soft text propaganda

If the hard publicity is the new website open the market "open the door lock", then the soft text propaganda has undoubtedly played a free Word-of-mouth marketing role.

Blogs, all kinds of webmaster nets, forums, and the recent special fire Weibo, if there is energy, to mobilize some force to carry out a large area of soft text is undoubtedly to increase search engines, the best way to optimize Word-of-mouth. But if not too much energy, but still want to get good search results, you can choose a number of high-quality promotional vehicles, such as Sina blog, all kinds of webmaster network and micro-blog.

Sina Blog is the search engine contains the best blog, often in Sina successfully published a few minutes after the article can be found in the search engine. Relative to the blog soft wen, all kinds of webmaster network for the release of soft text is strictly many, hard propaganda soft text almost can not be audited, can be included in the first time will also be included in the search engine, and Sina blog compared to its keyword search efficiency more obvious. As the most popular mode of interactive communication, the purpose of using microblogging for soft text propaganda is to make it a powerful user base.

In the soft writing, the rigid propaganda article has been "spurned", how to make the soft text to achieve better publicity, improve the soft wen "gimmick" is undoubtedly the best "selling point"! The introduction of the hottest topic, the use of eye-catching or controversial words or culture, such a soft article will often be a brilliant.

Interactive promotion

As the key point of two times popularization, the main characteristic of interactive promotion is "humanization".

Recently found that many auction sites (or SNS sites) in order to expand the user base, have adopted the "invite friends" in the form of "mouth propaganda."

From the point of view of people's acceptance of things, most people have good recognition and acceptance of the information transmitted by individuals with the same interest. And as a special promotional individual, the site's fixed user group for the site and the audience set up a communication bridge, played a large area of soft publicity role.

To the advanced Society people's life idea, people to the information obtains the increasingly passive. Therefore, in order to be able to effectively grasp the user, the site must start from their own, effective "humanized" publicity, that is, mail publicity, SMS propaganda. The various activities of the site information and other changes in the form of text messages or messages sent directly to the user, intensified the user and the site direct communication, improve the stability of the site user group.

For the website's marketing and promotion, the above only for personal humble see, please everyone to give advice.