How to do well the Word-of-mouth marketing of the website of the Mall

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the operation of the business promotion process, many webmasters often put the focus of the work on marketing, that as long as the site to do up, publicity to do a good job will certainly be successful. In fact, for the marketing category of the consumer mall, in order to improve the user's stickiness and purchase rate, at the same time to form a viral spread marketing, Word-of-mouth marketing is very important. The author of this article on the actual participation in several business mall operation summed up the experience to talk about how to do a good job of Word-of-mouth marketing website.

One: The key to good Word-of-mouth marketing is product quality control and service quality control

For the production of the factory, the quality of the product is the lifeline of the factory. And for sales of products for the main business of the shopping mall, in order to ensure product quality at the same time to do one more thing: to control the quality of service.

Product quality control, to select a mature and time-tested supplier channels, all products before delivery to ensure that the packaging is intact, whether the product is authentic, whether it is still in the shelf life and so on. At the same time the delivery of packaging to pay attention to protect, lest in the process of delivery of goods damage. Shop manager best to develop a series of perfect management system, so that participants in all aspects can refer to the specific work of the Constitution, the system to standardize personnel.

In the quality of service control, divided into pre-sales consulting and after-sales service two aspects. Overall, the service to do: professional, enthusiastic, patient, timely. Recommended in the sales staff and customer service before the training, only through the post examination before the formal work. At the same time, set up a better customer service quality feedback system, according to customer feedback information to play the assessment score, as a basis for the payment of bonuses.

Second: Good Word-of-mouth marketing needs the relevant system and policy coordination

If the mall's product quality and service quality control has been done very well, then the general customer came here to buy products will feel at home, order turnover rate will also have a more obvious promotion, but this and form a good word-of-mouth marketing there is a certain distance: we need not only customers feel that this mall good, Let them have enough motivation to make introductions to their friends around. To achieve this, we need to develop relevant systems and policies.

We can recall, under what circumstances will we willingly introduce a business to our friends around us? The reasons are as follows: This merchant's product quality, price compared to other businesses do have a great advantage; This merchant is my friend, wants me to help to do propaganda; I can get some benefits by introducing this business to my friends. Wait a minute. As long as we understand the mindset of our customers, it is very easy for us to develop relevant promotion policies to promote Word-of-mouth marketing.

1: Regularly introduce a competitive advantage of the promotion policy

We need to study the competitor's price strategy in real time, and then regularly introduce a competitive promotion policy to attract customers to buy. The purpose of this promotion is not direct profit, but to expand the impact of the site, the accumulation of customer numbers. So when the price of products can be the lowest profit to the minimum or even 0 profit, loss of sales. Of course, in order to control the overall cost of the entire promotional campaign, we can also take a first-come-first-served, limited number of ways.

2: Through sales, customer Service staff initiative to ask customers to help promote

When the mall has a new order generation, often represents the customer has been on the mall has been recognized. Therefore, in the service of these customers, we can request the sales, customer service staff when serving customers to ask them to help publicize our website. Because the customer has a certain sense of recognition of the mall, generally will not refuse such a small request. As long as the work persists, it can give the mall additional development of a large number of customers.

3: Get the benefit of the customer who helps to advertise

The mall can design policies that will help customers get real benefits and boost their promotional initiatives. For example, if a customer introduces a new customer and produces a deal, it will be able to get a gift, or the next time you buy a product can enjoy a certain discount, and so on. From the experience of the actual operation of the past, this use of real interest-driven viral marketing effect is also the best.

This article by Guangzhou seo:http://www.gzseo88.com original.