How to easily play viral marketing

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Changyancong believe that talking about viral marketing, everyone will be as excited as I am. First, it has a particularly powerful spread, like a virus that is pervasive. Second, it is highly aggressive, allowing users to accept it unconsciously and become the source of the virus. Talking about the word viral marketing, Changyancong often think of the MLM organizations that once swept across the river. In fact, it is said that the marketing concept of MLM is similar to viral marketing. The difference is similar to the MLM focus on more organization-like expansion, but viral marketing is focused on the form of expression in the creation. But the essence of both is to pursue the maximization of effect.

If you want to do viral marketing, the most important thing is to respect the laws of human nature. Without respecting the laws of human nature, it is impossible to form explosive fission propagation, and it is most likely to be completely rejected by users at the first source of communication. The second is viral marketing pay more attention to the silent victory of sound skills, so that the audience can not see what is deliberately for the traces, as if everything is the formation of natural. What is a virus? is to be in a special time period of spontaneous occurrence, like the flu, in imperceptible contact is infected.

First, do a good job of viral marketing dissemination of the key points is what?

Changyancong once saw a book about viral marketing, the author wrote in the Inside to do a good job of viral marketing a few points, Changyancong finishing a bit: 1, free of charge to the audience of products or services. 2, so that the audience can easily spread. 3, first to do the simplest, from small to large. 4, to form common values. 5, make full use of existing communication network. 6, borrow, take advantage of other people's valuable resources. Is it a theoretical pie? I believe most friends will feel foggy after reading these, and may think that there is not much operability. What is not operable is like success, it is easy to let our emotions, but ultimately nothing. According to Changyancong's knowledge and understanding of the network, today we will talk about viral marketing with practical cases. One day in the World Cup a friend in QQ above sent me a picture, describing the husband and wife reached an agreement, the World Cup during the day to have sex once, but the husband is responsible for cooking and washing dishes. The watermark of a picture is the name of a website, which is the most common and typical viral marketing case.

From this case we have to learn is viral marketing to combine the prevailing hot spots. Now this society is the eye economy of the times, users will not like the rules of things, then our marketing planners first to consider is the next thing we want to do the spread of viral marketing background is what, this is a question of timing. The Art of War is a point of the homeopathy and for it, in the reasonable trend of the next, we may casually throw a stone will cause huge waves, contains unlimited energy, I believe that we all agree? In the same way, it can be proved that, in the context of a reasonable event, In a reasonable time and have a reasonable hot stimulation, do viral marketing will be more able to trigger the spontaneous spread of the audience. Like the World Cup picture of the case, because it is hot, but also between the fans of the fun, so people are willing to chat in the process of active to spread it, which accords with the above 2,3,5 principle.

People who have experience in this area will often do some spoof pictures or videos, so that users can spontaneously share and spread to achieve the purpose of viral marketing, thus earning.

In the process of chatting actively share, active communication. This accords with the 2,3,5 principle of viral marketing. Experienced companies often go to some spoof video or make some spoof pictures, so that people can freely share, in order to achieve the purpose of viral marketing.

Second, what is the cause of viral marketing communication?

One of the important questions we have to look at here is, what is the reason for viral marketing to spread? Changyancong in the above mentioned spoof pictures or videos, is the use of people's boredom, is because of boredom, people see these things will feel interesting, so also the spread of boredom. This is the unconscious spread of the user. This is more in line with the spread of viral marketing law: viral marketing more attention to the silent victory of sound skills, so that the audience can not see what is deliberately imprinted, as if everything is the formation of natural. What is a virus? is to be in a special time period of spontaneous occurrence, like the flu, in imperceptible contact is infected.

Why is Changyancong's picture of the World Cup mentioned above going to spread? That's because it's more in line with the characteristics of the hot-spot events of that period. The World Cup is not two days a day, it will be a continuous process, so in those days, a lot of people are concerned about this event, so it will occasion spread. This tells us that viral marketing to follow the timeliness. In a specific period of time will be a large number of transmission, but after this hot time, there may not be a lot of transmission, then viral marketing is ineffective.

Do you remember the 3Q war that was once rage? That period of time the country all kinds of spoof this event pictures wantonly spread, but all the Internet people I believe have basically seen, this is the power of viral transmission. Catch hot spots, into the more humorous exaggerated funny genes, so that the audience can easily spread, it is easy to form a "virus."

For example, a few days ago the popular doomsday theory, but also a virus can be made to spread the hot spot, but must be in the hottest days, but also in the mood are more exciting moments, it will be easier to form a fission-type marketing effect.

Third, what is the gene of viral marketing communication?

It says that the end of the world is an important element of viral transmission, and special emphasis is to be in the mood of the most exciting moment will be more likely to form a fission-type transmission effect, I believe we all note that: Viral marketing communication must use the user's emotional response.

Our Ancients once told us that water can carry a boat and overturn it, and it can be used in war, as well as in marketing communication activities. I don't know if there's a book called Rabble. It is mentioned that when the emotions are under control, people do not think about the problem, but follow the call of others or guidance to do some of the more simple and rough things, such as the destruction of the Cultural Revolution, the previous period of the anti-Japanese * * * * *. So we do marketing advice we must read the mob this kind of research group psychology books and articles. Because marketing is about the psychology of the audience.

Do you remember the time when Du Fu was very busy with the marketing planning case? The country is also very sensational spread everywhere, this is also a relatively successful viral spread of the classic case. In the minds of people in the past, all think Du Fu is a sage, how should how, but this incident after completely subversion of Du Fu in our hearts image, so the public also with curiosity, excitement, surprise, anger, or even a spoof or other inexplicable also unexplained reasons to spread. The effect of viral marketing has been reached here.

Changyancong the gene for viral marketing and the use of public sentiment. To put it more bluntly, the use of weaknesses in the public's human nature, there are weaknesses will be the virus breeding soil, it is easier to fatten the virus to spread. Whether it's boredom or greed or anything else, it's important that this audience is a pawn in our chessboard, that's all.

Four, what is the application mode of viral marketing?

For example, we write a micro-blog, the audience can be forwarded one time to get a free love crazy five chance, 10% of the odds of winning Oh, you will not forward? Some people say no, that means we have a problem with the editorial content of the microblog, so how should we write it? This is a skill to live. may also be someone to say that I just do not forward, that good, I wrote to your microblog in micro Bo friends who who in this activity in what what what, you will not be tempted? Why? Herding effect, people like to get together and good comparison Bai. I want to be a better person when I am in the same place.

If we set it up to make you your best friend, and then you can get One-third or one-second of his income, you don't do it? In fact, this is completely by the human nature of the evil to inspire, of course, the purpose of our viral marketing has reached. Changyancong sometimes think, if we let you give your good friend through our website system in the late night to give your good friend a harassing phone call and give a certain cash reward, I believe that many people will do, most of the evil when the first generation is not necessarily a big fault, But in the process of accumulation and forgiveness of little mistakes.

So many experts in the marketing industry more than once said we play is not marketing, is the exploration of human nature, so please use caution!

Five, how can we do viral marketing?

This is Changyancong today to talk about the comparison dry things, if I am a supermarket, my viral marketing should do? In the traditional business to use viral marketing, unavoidable is the organization of this aspect of the design, this piece and direct distribution is not clear, in order not to let everyone embarrassed, don't talk about this.

To put it simply, print some cards to the audience, and tell them to hold the card in a certain shopping, the card can be upgraded at the same time, and the higher the series can be exchanged for more free gifts, of course, your card allows you to lend your friends and classmates to use. I believe the vast majority of people are going to lend these cards to the people around them to redeem their gifts, because this part of the people of a common mentality is that I lent them to use the card, they can help my card upgrade, and I can exchange gifts but they can't change, I have gifts they do not. Comrades, do you understand what's going on? If you don't understand it, take a closer look at the Changyancong of human nature mentioned above.

Conclusion: In fact, viral marketing is just a surgery, is a good thing also a lot of a good thing, which all kinds of play, taste, income and so on all by careful pondering. Finally just want to remind everyone a word: Want to play, to master the road first, the control of good degrees, more respect for human nature and users, do a little.

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