How to get out of the misunderstanding of Enterprise Weibo marketing

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2011 Weibo development speed so that we can see its value is, with the fiery micro-bo, the major enterprises have joined the micro-Bo marketing field, I believe that in 2012 enterprises through micro-blog to do marketing is the general trend. Although there are a lot of enterprises to carry out micro-blog marketing, but in the end to achieve a good effect is only a few. This is because microblogging marketing is currently in the new stage, many enterprises in the lack of in-depth understanding of micro-blog positioning and how to use micro-blog marketing situation can not wait to rush into a piece, went into a lot of misunderstanding, the result of nothing, waste money and manpower. Here, for you to analyze several micro-blog marketing easy to enter a few misunderstandings.

I think the number of fans represents everything

We all know that fans are the basis of microblogging marketing, so many companies are trying to quickly increase their fans, to buy fans, in the short term a sharp increase in the number of fans, but these fans are not any value, it represents only a number. The number of fans and the value it can produce is not proportional to the relationship, even if the real fans, if not converted into their own customers, it is worthless, let alone these through the purchase of false fans. I believe many companies have encountered this situation: our microblog has more than 100,000 fans, but the activity is very low, forwarding and comments are less pathetic, and some enterprises only tens of thousands of fans, business and fans of the interactive communication is very hot. So, to correctly understand the value of micro-bo marketing, can not stay in the number of fans, to learn to tap the value of fans, only the number of fans into their own business customers is kingly.

Second, the enterprise as a platform for information release, lack of interaction with fans

Many companies believe that as long as the registered account, gained fans, the rest of the day as long as the release of their own corporate information on it. This view is completely not aware of the characteristics of Weibo, Weibo, an important feature is the strong interaction. As an enterprise, we should use this function better. Only through the interactive dialogue with the fans to know what the fans really need, to understand the fans of the product comments and suggestions, to help enterprises to improve products and services. A rigid information release platform-type microblogging is not able to drive the passion of fans, more interaction with fans, improve the fans of the goodwill of the enterprise, but also slowly improve the image of the corporate brand.

Third, excessive reliance on award-winning activities

Enterprises found that through the means of promotion can get a good attention and forwarding volume, so frequently held a variety of award-winning activities. Yes, the award-winning activities can increase the attention of fans, but many of these fans are simply for the prizes, the enterprise and no practical value. The essence of Weibo marketing is to turn a fan into business value, appropriate activities can bring good attention to the enterprise, the image of the brand is also a very good impact, if too dependent on these awards activities that does not have much meaning, bring fans just those who accept the prize, waste a lot of activity costs. Therefore, the prize-winning activities can only be used as a micro-blog marketing means, but not as the only important means, learn to tap the business value of the fans is the enterprise in micro-BO marketing to seriously explore.

Four, think the micro-bo marketing threshold low, easy to operate

Many enterprises believe that the use of micro-BO platform to do marketing is too simple to register a good account, write a good introduction, the content of the day to end the point. It seems so simple, why doesn't it bring value to the business? The threshold of micro Bo is very low, but there are many things can be dug, how to write the content of micro-blog, fan mining, fan interaction and so on, these are in the micro-blog marketing to consider the factors. So enterprises can not be too confident, to understand the nature of the CHU micro-bo marketing, learn a variety of micro-Bo marketing methods to bring business value to the enterprise.

At present, Micro Bo is still in the development stage, with high potential and marketing value. Enterprises in the use of micro-bo do marketing to recognize its essence, do not go into the wrong, do more exploration, to explore more micro-blog marketing methods and skills.

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