How to get your soft text to inspire customers ' desire to buy

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I issued a few days ago, "How to write for you to make money for the soft wen?" A article to get a lot of webmaster attention, a good soft text like a brilliant salesman, can attract customers to your website, read your article and generate purchase desire. In that article mainly introduced how to use the soft text title, soft text description tag to attract customers to click on the article title, access to the site to read. In this article we go on to explain how to make your soft paper fascinating, stimulate the customer purchase desire.

In the marketing skills, the customer produces the purchase behavior is to follow the product to attract attention, generate interest, inspire desire and determination to purchase these steps completed. And let the customer attract attention and generate interest is through the title and description of the label completed, so that customers form the purchase of the most important link, it is through the soft paper on the products and services introduced to complete. How can the soft text stimulate the customer's desire to buy? A very effective way is to create a desire to buy by describing the customer's imagination of the benefits and benefits of using the product.

1. Use the language of provoking imagination

If you are selling the house, you write in the soft text: "So-and-so house north-south direction, the area is 120 square meters, has two bedrooms, heating facilities are good." The house is quiet and beautiful around. Does such a soft article have the power to sell? It cannot stir up imagination, so there is no marketing force.

Please see such a foreign soft article:

"We shall lose our dwelling

We had a good time in this House, but it had only two bedrooms and it wasn't enough for us, so we had to move out. If you want to avoid the noise of the street, comfortably near the stove, through the wide windows, to enjoy the autumn woods; if you wish to have a shady courtyard in summer, a clear sunset in winter, and a quiet summer to listen to frogs, the city's communal facilities are still available for four weeks, and are convenient. I hope you will come and buy our house. ”

Read this soft Wen, is not very have the desire to buy? Yes, the soft text in full use can trigger the imagination of language, will live after the happiness depicted. In the soft article introduces the product uses the description to stimulate the customer imagination, the experience product brings to him the benefit, lets him infinite yearning, can inspire the customer the purchase desire.

2, the use of metaphor to provoke the reader's imagination

If you are introducing a product or service that is unfamiliar to the reader, you can use the analogy in order for the reader to quickly arouse the imagination by using the familiar metaphor of the reader.

For example, you write in the soft text: "This product has the effect of detoxification." "Can't arouse the imagination of the reader, you can use the bath to analogy:" This product to drink, through the cycle to the body of the various parts to bathe you, the body inside the cells inside the various toxic things and garbage wash down, so that you are very clean and fresh. "At this time, you look at the body is not there is a shower of" giggle swish "feeling?

For example, you write in the soft text: "The computer starts and runs when the noise is very small." "It's a metaphor:" The computer starts and runs at a very small noise, like a butterfly flying. At this time, the reader flashed a beautiful big butterflies in the colorful flowers in the dance scene, this is how beautiful ah, he will love this kind of noise!

3, use the details of the description to arouse the reader's imagination

Using details to describe a product is a good marketing technique. In the soft Wen said product is good, do not only say it is good, want to speak in detail which place is good, the general writing cannot arouse the imagination, the detail can cause the imagination. You simply say that cosmetics make people beautiful, do not trigger the reader's imagination, and can not let him have the idea of buying. You can say: "This kind of cosmetics is very delicate, gloss is very good, rub on the face, can form a very delicate layer of thin film, your face on the small wrinkles, pits, scars cover." In this way under the light, your face is particularly smooth, delicate and soft, but also a beautiful and healthy luster, so that people look more beautiful. "Oh, such a son said, that is Li will also rushed to buy."

The above summary of the soft text to arouse the reader to imagine, trigger the purchase of the desire to use these methods to your soft writing, your soft wen into a sales of skilled salesman, you make money. This article by the greatest salesman http://www.fff9f.com sales skills original, original is not easy, reproduced please retain the chain take mercy.