How to grasp the user's psychology and guide the user's psychology rationally during marketing

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Remember to engage in the first day of the Internet, there are predecessors to me that: marketing is to grasp the user's psychology, the user's psychological rational guidance. That's not true. Over the years, the author is also conscientious in all kinds of psychology shuttle, learning. And in the practice of their own experience carefully, uh, summed up, groping.

Send generation or other marketing sites above we also often see such a story: marketing is to grasp the human nature 、、、 around me a lot of people are also said, the first time I heard, I will be amazed at the world how so many masters. Later, when I went to understand the study of their time, but found that a lot of people are not good, or did not have the experience of the market, and these are not the actual market experience of people at all times the user psychology of human nature what, then the basis from where? Since there is no basis, then how can guide the specific marketing work? ?

The Parable of the passive

I have done a market research, said the security at the door to tell you that every day when you touch the door, you may get 10 dollars, just touch it on the line. Would you like to touch it? Many people disdain, others say it is boring, but also said it is possible to try. We are not going to analyze what kind of people say these words, which is not important. The important thing is: Are you telling the truth? Are you going to touch the door?

The answer is no. I dare say anyone will touch it. There's some subtle psychology in between. Some people would think: anyway, just by the way, touch also nothing, and also may get 10 dollars 、、、 someone would think so, anyway idle is also idle, very boring, try it 、、、

Please note: This is not a question of money. This is a psychological problem, uncertainty that sudden stimulation, and lucky to get that kind of excitement, as well as psychological compensation, etc., constitute the reason why we all want to touch the main reason.

This reminds me of the parable of "wait for a while". The man who planted the crops was so stupid that he kept them there every day, even the crops were deserted? It's not a silly question. But a weakness that human nature can hardly overcome. Because of the first luck, so this kind of luck is always there, he thought that this kind of thing could happen, so he is willing to wait for the chance of luck.

Key words: Lucky uncertainty

Speaking of this, we say a project, say about the project judgment: there is a garbage bag project, garbage bag one money, the possibility of buying a garbage bag is really rubbish, there may be bought in the garbage bag inside the TV phone these things. Online not long, this garbage bag project immediately fire, a few months time to make millions of.

What I want to say is: This is actually the judgment and use of human nature in business. You talk about the user psychology of human Nature Marketing masters, you created the industry? Do you know how to judge a project?

Two, five minutes of legend

N years ago, the popularity of a game called "Stealing Food", Shanghai five minutes the company developed. Of course this article says basically not five minutes what thing. When the "stealing food" popular, the people all over the country "stealing food", and even a predecessor bought a few alarm clock set time at night to steal vegetables.

Since childhood my mother taught me: Relatives look forward to good relatives, the door back straw. I didn't know what it meant, and then I knew that someone else didn't want you to have a good time, and that jiebukaiguo your family. There is a sharp question, say acne long where is the best? The answer is to be the best in others ' faces. Did you see what I said from above?

"Predatory assault on others" is the ugliest part of human nature. Why are these people willing to steal food? Time is free, fragmentation time can not find how to send this is one of the willing, but can stimulate the pleasure of everyone, there may be a trace of the invasion of others plunder, that kind of psychological masturbation it? We think so, let you just kind of your own, you have so much passion? What makes you passionate? That's plunder! Primitive naked Savage plunder.

Speaking of which, we need to talk about playing the game. Why do users go to play games? Is this a funny upgrade really fun? I think there may be more of a desire for conquest, a satisfaction of ambition and wanton encroachment on the pleasure of plunder? Then why did everyone play for a while and not play? is not the task system design is not user-friendly, the invasion of user effective time too much? Or is the product itself too much pressure on the user?

Three, a few days ago there is a friend to do LED lighting and I, asked me if I can help him improve sales to help him reverse the situation of corporate losses. I asked him how he organized the production. He said he saw what other people produced, and he said he wanted me to help him.

Let's not say his pie cottage is not a cottage, we will say how to let his business turn the matter. In his view, all marketing people may be a pat on the head to come out an idea, and then take it out can be used to practice the hundred percent correct, according to say, that is not God?

And in fact, it should be like this, first of all, we have to understand what users need products or services, and then according to the needs of users to form a marketing program project, and then to organize production or marketing activities, and the reverse view of the vast majority of enterprises, the user's needs do not know, This kind of production or marketing that does not understand the user's mental needs is blind, and it is impossible to have a good effect. In other words, if the industry to upgrade or turn around, the first thing to do is the user survey, let users tell us what to do, rather than we think of ourselves as a pat on the head to do.

Remember a guy who said he wanted to do business, he wanted to do the apron business, and then he wanted to do the vegetable business, still want to do small stalls, I told him to let him to understand the market to do a user survey after this thing, but he has been talking to me about this, I was angry: you do not do the basic market work survey to understand the market, Just sit here and shoot your head and think about doing it well, is there such a good thing?

Conclusion：

Say so much, or write something in the back. Whether it is doing projects, looking for projects, or operating projects, close to the user is the most important. Anyway, I've never seen anyone sitting in an office who can work out a good marketing plan. All the superb marketing skills are derived from practice rather than books, and only practice can make our marketing function more comprehensive and effective.

#呆子分享 # for the real marketing people, never rely on their own self-righteous ability to do the market, but learn to observe users understand user understanding users, let users educate us how to do the market. This is the essence of marketing.