How to improve the conversion rate of the website?

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Recent demeanor Yyan found that the site brought the flow is far from enough, many people do entertainment sites, garbage stations can bring a lot of traffic, but the conversion rate is not high. Light do SEO is far from enough, only the visitors to the site into customers, can be more access to higher returns!
So far, more and more people see the Internet as the first way to get information about products and services, and they use web search engines to find their business websites or product information that they are interested in. If companies want to convert these site visitors to their customers, it will take three aspects of effort, that is, the next point of the elegant demeanor.

Keywords Research

Keyword research in the first place, research visitors in the "keyword-advertising word-site" process followed the principles, to stand in the visitor's perspective to consider the user search habits.

1, give up the hot keyword

Popular keywords are very tempting, everyone wants to do this hot keyword up. But we are not the 80 's outbreak of the rich, not overnight user searchers will be poured into your site. In the SEO service I promise with the customer I can give you how many customers to give, rather than commitment to a hot keyword ranking

So do not be the most popular keywords of high traffic confusion, to find your site is the most suitable keywords, even if these keywords are not the hottest, the site "just right" must be targeted at them.

2, do not choose too unpopular keywords

Sometimes unpopular keywords are few or no one will search, even if you can be ranked first, but no searchers to search words is meaningless.

But some unpopular keyword choice is actually meaningful, we can use Baidu Index, Google Trends, Yahoo Vane and other tools to learn about the needs of users. Choose some of the unpopular keywords that searchers search for.

3, choose the right keyword

Why does the right keyword work? It's not hard to understand. Search engines actually do a good job of finding Web pages for each searcher, and searchers see the results by clicking on the appropriate pages. That is to say, if your target keyword is really related to your site, that's the right keyword. Style Yyan in a previous article "website page content optimization" has said in detail how to the keyword analysis.

II. meeting Visitor Expectations

The first strategy to improve the website conversion rate is to understand your customers, meet the needs of the target customers, to achieve their goals. If you give site visitors the confidence, comfort, convenience, and value they need, they will respond to your call to action.
Specific guidance is as follows:

1, the enterprise contact telephone and other contact methods on the site of the best location pages.

2, more "You" and "your" tone to describe the enterprise, so that visitors feel that the site will bring benefits to themselves, rather than "we"

3, whether it is BtoB or enterprise, the website transformation strategy should focus on how to easily, clearly and consistently meet the needs of visitors, the user Experience (UE) this is important.

4, design a variety of content albums, Web page title, page layout, layout design and other elements of the site.

Understanding Customer Lifecycle Value

This is the Yyan. For example: When most companies focus only on the value of the customer's first purchase behavior, the average customer life cycle value strategy focuses on the value of the same customer's purchase behavior.

Customer life cycle value refers to the total value created by the customer in the whole life cycle of the relationship with the enterprise, and the whole life cycle is the time when the customer buys from you from the beginning to the last purchase.

For the establishment of enterprises soon, the length of customer life cycle is based on customer loyalty forecast and estimated. To calculate the average customer life cycle value, the enterprise needs to collect the following data:

1, the business of the long

2. The length of time between the first purchase behavior and the last purchase behavior of the customer

3, the total sales of enterprises

4, the total number of corporate network customers