How to improve the user experience marketing web site by doing well in network marketing

The site's user experience is increasingly being raised to a new level of attention. Before 2005, most of the sites were mainly self-expression, not too much attention to the site visitors user experience, especially the details of the user experience. And Zhang said "http://www.aliyun.com/zixun/aggregation/7217.html" > Details determine success or failure, in the site user experience this issue, the same sentence applies. Here's how to improve your site's user experience. The site is not for customers to use, the site is for customers to use. The content of the website, the style and so on by the network company's professional and the customer related responsible person to plan completes. Now most of the enterprise website construction process does not have this website target customer, the website real user participates. Only the real users of the site to participate in the site can make the investment truly return.

1, the user can be the fastest on the Web page to find what they need for experience standards.

"Let users leave our site as soon as possible" This is the great idea of Google, Google believes that the function of the site is to enable visitors to quickly find what they need, once they find what they need, then the site as a "tool" mission is completed, They recommend that users turn off Google's browsing window at this time to save more network resources. While this view is not entirely desirable on the corporate web site, at least it tells us one truth: only a website that allows users to find what they need on the page as quickly as they can, is a good site that meets the current site's user experience standards.

2, the page Visual flow Guide both reasonable and clear.

Layout of the design size is appropriate, the focus is outstanding. According to the focus of the site, for the content of a reasonable section planning, the page needs to have a visual focus, the size of the distribution of the plate should be reasonable, can not be evenly distributed. Visual process refers to the Web site interface design for the user's visual guidance, the first glance, where the second eye, where to see more for a while, where less to see, these can be achieved through the planning of the page vision process. Many people think that the site layout, color collocation, font application is only a beautiful page problem, in fact, this is more related to user psychology research. Clear visual process, not only can improve the user's stay in the site time, but also enhance the user's willingness to browse, improve the site's purchase rate. The main points to note the following:

One is the layout of the plate to fit the size, highlighting. Some sites in order to allow customers to browse more products, would like to be the home row full, thinking that this can let users more clicks. In fact, the user's energy is limited, too much content will only let customers feel visual fatigue, but reduce the time to stay in the site.

such as the domestic douban is very attention to this experience. The homepage of the site in the planning of the viewer's psychology, navigation bar at the top of the site, the most recently updated content on the left side of the site, and for users concerned about the content is placed on the right side of the user, which for the user's browsing experience is very good. It allows viewers to find what they need as quickly as possible based on the basic visual flow from left to right.

The second is the color collocation to coordinate, primary and secondary trenchant. Douban Station using light green in line with white collar intellectual user group elegant temperament demand, Taobao station with vibrant orange and golden yellow also accord with the site's booming properties. Different colors, people will have different psychological implications, the same color, with different colors, using different lightness, contrast, for users will also have different effects. Site needs to have the main color and auxiliary color, a site on the page at the same time the color should not exceed three kinds of color, primary and secondary to clear. E-commerce website should be mainly product display, the use of the website color can not be distracting.

The third is the application of font and icon to the rhythm of harmony, suitable for reading. In order to attract users to stay on the site for a long time, E-commerce site not only to have exquisite product pictures, but also to have a suitable font for reading. Although the page is generally used by the default song, but in the text size, spacing, thickness, color still have to be elegant. Text is like a rhythmic note, the proper text arrangement makes the user read more comfortable, improper text arrangement reduces the user's reading interest. The rhythm and harmony of text flow will enhance the user's reading time.