How to improve the website keyword ranking

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Baidu constantly updated algorithm, many SEO practitioners issued a pessimistic argument, that the end of SEO will be. However, no matter how rampant these remarks, it will not affect its prosperity. As long as the search engine is still in, SEO is in. Graduation season, and a lot of new people to join the SEO family. And these people to learn a lot of things, one of the more important aspect is called the keyword ranking.

A few days ago a lot of new friends asked the author said keyword rankings will not be affected by the Baidu snapshot, or the factors that affect the ranking of keywords? I have been busy in Suzhou seo optimization things, so now have time to sort out the answers to these questions.

The factors that affect the ranking of keywords are mainly as follows:

1, Content

With, hair. The content of the website is its skin. In the final analysis, whether users, or search engines, mainly to see the quality of the content of the site. If the content meets user needs, the site will naturally search the search engine's favor. We can see that Baidu included the latest information, always recently released content, and ranked better than the previous information. True high quality content requires originality. Of course, if meet the needs of users, the depth of false original is also very consistent with our seoer requirements.

2. Weight

If the new person is not familiar with the SEO site weight, then just make a very simple analogy on the line. An upgrade by playing strange game, playing the more strange, the higher the level, the more powerful. Site weight, it is equivalent to this level. The higher the weight, the greater the chance that Baidu will give a good ranking.

Since the main factor influencing the ranking of keywords is the content and weight of the site, then how can new people start to work on these two aspects of optimization?

The construction of website content

I said that the content of the construction can be completely original, can also be deeply false original. But a lot of people spit bitterness, said original too much trouble, brain cells die tens of thousands of to have a piece of essence, for the requirements of SEO optimization, too difficult. The author can fully understand this feeling, after all, also experienced. Whether original or deep pseudo original, the author provides some ideas for the construction of content to everyone:

1, talk about their own life sentiment. These feelings are absolutely firsthand information, no one can be similar to you. But to note that these insights and SEO combined to produce at least some useful value to the user.

2. Collect the latest articles or news according to the theme of the website, then write the comments with these news. If you do not write a comment, use your own words to repeat the news is also a good soft article.

3, from SEO books to find material, find inspiration. I believe that a lot of every SEO workers after graduation there are too many thoughts reading, you see, you win.

4, if the English good enough, SEO new people can also translate some foreign SEO articles. Of course, if the ability is higher, can also be extracted from the point of view.

Second, improve the weight of the website

Just said, to improve the weight of the site is like playing a strange upgrade. SEO is a very boring job, if you can improve the weight as a game, which is only the fun of their own experience.

1, ensure the uniqueness of the title. The three key elements of the website title are faithfulness, fidelity and elegance. That is fluent, accurate, beautiful.

2, to the site slimming, free space, such as the use of delete flash, compressed pictures, cut redundant code.

3, add the site map and timely update.

Here I put forward the impact of the site keyword ranking factors and its solution, smart new people, a point on the best, if not understand, more information, more time, put theory in practice, eventually can boil into veteran.

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