How to increase the click Rate after the first page of search results

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First look at the following table (from AOL search rankings and click-through analysis):

The relative change of the total ratio of the

to the 10th place in the proportion of the cumulative proportion 142.28%42.28%14.23.5211.92%54.20%4.01.438.44%62.63%2.81.446.03%68.66%2.01.254.85% 73.51%1.61.263.98%77.50%1.31.273.37%80.87%1.11.182.98%83.85%1.01.192.82%86.68%1.01.0102.97%89.65%1.04.5

The "relative change" in the right example refers to the previous increase in the click rate of the last one, for example, the 6th place has 1000 clicks, and the 5th has 1200 clicks. We can see that from 4th to 10th place, the relative change of the numerical value is not large, which means that if visitors do not click 1-3, it is likely to look down, in the first page, to find similar to their own purposes, to generate interest or trust of the site, adjacent to the ranking between, The chances of being noticed by a visitor are not very different.

This gives 11545.html a salutary revelation: if we appear in the search results text to attract the attention of the target users, we will be able to grab more traffic from the top and bottom sites. SEO is about traffic, not rankings. If done well, the effect is equivalent to a disguised rise in the rankings.

How to improve the text attraction of search results?

first of all, the site and page title to face the visitor rather than just the engine

For example, the same search "search engine optimization", a need to quickly find external support for SEO potential customers, and a want to learn SEO technology webmaster, interested in the text must be different. This target audience is more likely to get the attention of the target audience if it is reflected in the title of the site. Google search "search engine optimization", you can find that no site is customer-oriented, if there is a site to change the title, with a clear service, commitment to information, it will be greatly enhanced the absorption capacity of customers.

For example, the software download station, if in the title of the emphasis on manual review, non-toxic Horse-free, or to emphasize their own some kind of authoritative background (such as a software official designated download station), it would be better than nothing else said.

Second, write a description, the top of the page, the copyright position of the text

Unlike engine habits, retrieving text from the results may come from a description, the top of the page, the copyright location, or any random containing keyword. For locations that can often be referenced, write attractive and committed text based on the focus of the target visitor.