How to keep pace with network marketing in 2014 years of traditional enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Internet surging 2013 has ended, O2O marketing, micro-credit marketing, group buying and all kinds of marketing means smoke dense filled with a full year of network marketing competition, only those who did not have time to keep up with the Internet development of the traditional enterprises in those dry stare, helplessly looking at peers, Competitors through Network Marketing to do business in full swing, it is clear they already know that they have been behind their opponents, and this is the biggest difference in internet marketing is one side of the empty, one side is crowded, if not with the pace of internet marketing, 3721.html "> 2014 's traditional enterprises will be eliminated.

It is the year-end summary of the time of the summary of some traditional enterprises how to do a good job of network marketing, keep up with the pace of network marketing development. Before this proposal wants to do in 2014 the network Marketing traditional enterprise completes each kind of analysis, follow the bandwagon is not necessarily a good thing, need to think about whether their business is suitable for network marketing, the selling point of the enterprise and the core competitiveness is what, the idea of carrying out network marketing and goals, and so on, these are the traditional enterprises need to think about. If you do not understand the concept of network marketing and marketing ideas to organize, do not analyze a variety of network marketing techniques and methods, the traditional enterprises to enter the Internet marketing costs will be difficult to predict. The next chapter of some traditional enterprises to organize some of the views of network marketing.

Which traditional enterprises are suitable for network marketing?

It's not always good to follow the bandwagon, but it's not good to try. Alibaba from the major industry products sales and column division, the more popular is clothing apparel, agricultural food, daily cosmetics, toys new exotic categories, mother and infant category, style and home appliances, such as fast-selling products, there seems to have no industry has not moved to the Internet to do sales, Therefore, traditional enterprises can search through the network to see whether there have been peers to join the ranks of network marketing, so that their business is suitable for network marketing.

How to start network marketing in traditional enterprises

From the traditional industry analysis, generally many of the products are their own brands or agents of the brand, from this point of view, these brands on the network marketing is easy to use network marketing to achieve subordinate agents or to take a similar Taobao small sellers selling products. But here needs to pay attention to is the network sale channel the product general price to be lower than the line below, even some is the meager profit, very easily affects the line product the price to sell. So the traditional enterprise rashly on the network marketing is needed attention. In addition now a large number of enterprises or businesses have established their own business mall, this kind of platform needs to invest a lot of expenses, such as website construction expense, website optimization promotion expense, manpower disposition and so on expense, these are unable to budget and the return cycle is longer, generally in more than 3 months, It is suggested that the traditional enterprises should not rashly participate in the network marketing, you can choose Alibaba, Taobao and other mature platform for product marketing.

Traditional enterprise Network Marketing understanding O2O

O2O is online marketing, offline trading in a way, this from the model and the current network marketing development phase seems to be very suitable for the traditional enterprises to do network marketing, between Network trust and most people do not want to 80, the same as proficient network payment, offline trading and traditional product sales seamless docking, One is whether through the network to promote a large area of products, the second is able to break the network trust barriers and achieve transactions. If the traditional enterprise can fully understand the O2O mode of network marketing, then from how to master marketing that is only a matter of time, small article here suggest to enter the network marketing traditional Enterprise O2O is a good model.

Aside from the microblogging marketing, micro-credit marketing, QQ group marketing, such as a series of marketing methods, in the network marketing to see this is only the tool is also a life cycle, such as micro-blog marketing, when the micro-Bo marketing that gust of wind, micro-credit marketing followed. Therefore, the traditional enterprise network marketing must not see the method, the method can be changeable, as long as the network marketing direction to understand their own enterprise characteristics, do a good job of promoting the level of positioning, even if the Internet development faster, traditional enterprises can be in the rapid development of the Internet 2014 years to keep pace.

(This article by Changsha Network company Www.mzool.com First A5 reprint please retain the source)