How to make the soft text of network marketing in hospital?

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In fact, I write this article in the heart of the feeling in teaching, learning to university, my worst subject is Chinese, Chinese class is the most afraid of composition class, I write composition and squeeze toothpaste like, write a small paragraph on the number of words to see whether the writing requirements. It is conceivable that my composition is not high, but the teacher may take care of me is the face of the monitor, basic to the passing grade.

Work, do hospital network marketing, network promotion is unavoidable to write marketing soft, general I can only write the number of tofu area. Although I know how to write, logically how to arrange, need how to feel and tone, but the hand to the keyboard on a put, that is, can not play out what good things out. Fortunately, I am not a person at work, there is a copywriter, I talk about the idea, tell the request, telling her what kind of tone, what to achieve. Generally, if the copywriter can completely ignore my meaning, or she can play well, can write what I want. The advertisement for a soy sauce "is the smell", and sometimes the copywriter can't write the flavor. Depressed AH.

Write marketing software, in the mind must be clear, the purpose of this article, what kind of people with what the tone, the other requirements are born in this saliva, the following I have a few points to say my views.

Soft text title

The title of soft text is different from the usual medical and disease articles. I advocate general Medical, disease articles to whiten some, the title contains keywords, soft text can be "new", "odd", eclectic, to attract users to click to view the content of the article for the purpose. such as writing the soft text of vaginal tightening title "tighter, more comfortable."

Soft writing style

The style needs to be based on the user base, according to the media, according to whom the mouth depends. For example, in a doctor's blog, you can use my patient, in the first person, to write out how the patient's condition is, and how the two are treated by me. In some forums, if directly to the name of the hospital to promote the treatment of certain diseases, will be deleted, then we can users of their own medical experience to write, I in the Tianya forum often see this article. For example, "fight against cancer-written before discharge", "I and mould sex vaginitis three years".

Soft paper Design

Writing soft Wen, is a kind of ideological marketing, is a kind of guiding marketing, not necessarily in an article to achieve the ultimate goal. I in order to give Valentine's Day after the peak of people to prepare, I did a last week do not let "Valentine's Day" to become "lover robbery" article matting, this article is just a warm reminder to my hospital for tune, in the romantic passion do not forget the safety of contraception work. On the one hand, the people who read the article naturally know that my hospital, on the other hand, if there is the need for the crowd, it is likely to think of my hospital. Then I will borrow "Valentine's Day" left by the "lover robbery" to push an article on how to remove unwanted pregnancy for the tune.

Software Essentials

I personally think that the soft text of the hospital to write a reference to the name of the hospital (must have), the name of the treatment method, to push experts, together with the name of the experts, hospital services good what is almost. Don't pile up anything good or good. The opening part must be attractive, if the article is very long, as far as possible the hospital name design in front of some appear, otherwise, the article is not attractive enough, not many people are willing to read the article, so that our purpose is not up to.

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