How to make viral marketing by looking at the successful experience of foreign pizza shops

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Viral marketing (viral marketing, also known as viral marketing is a common network marketing methods, often used for website promotion, brand promotion, etc., viral marketing use is the principle of word-of-mouth communication, in the Internet, this "word-of-mouth spread" more convenient, can be like a virus as quickly spread, Therefore, viral marketing (viral marketing) has become an efficient way of information dissemination, and because of this communication is spontaneous between users, so almost no cost of network marketing means. Let's take a look at how foreign pizza shops are putting viral marketing to good use.

In Iowa, the United States, there is a pizza shop called Flyingpie. Shopkeepers have a website, do a very messy very bad look, the site is full of information, large and small color font, so that people completely do not know how to use. However, it is such a bad website, so little network resources, unexpectedly launched a set of very interesting online marketing program, and has been quietly implemented for several years, so that everyone in the city know the store.

Flying Pie This successful online marketing program is called it's Your day. The owner writes a person's name on the site every week, and when the pizza shop is not busy, invite the owners of these names to the pizzeria to make a 10-inch pizza for free. For example, yesterday February 16 is ross,2 month 19th is the joey,2 month 20th is Tamarra, we invite every day five people named this name of the lucky Citizen, in the afternoon 2-4 o ' or evening 8-10 point these two pizzeria more free time, to Flyingpie kitchen, Make their own free 10-inch pizza. ”

Of course, every person who comes must bring an ID card to prove that he really called the name. Flyingpie also asked them to take a photo with their own pizzas and upload them to the Internet.

According to the marketing plan, the name of the new week is published on the Flyingpie site every week, reminding everyone to come back and watch the list. If you see your friend's name, please tell him and ask him to come over!

A customer named Kendra, she knew Flyingpie, is her boss told. Her boss is on this site once a week because he likes the "photo" on Flyingpie and thinks they're funny. One day the boss told her, Kendra days, go quickly! So, how do you choose a new name? is Flyingpie a random choice? No, Flyingpie will ask everyone who has come to the party to give a name and vote, and they will take this ticket as a reference to decide the next week's lucky name.

The idea is to hope that the participants will think about which friends they have come over, even let the participants "repay" the person who first introduced him to the website ... "What's more interesting is that a research-e-op columnist in the United States has also investigated the case in the field." The author, who had known Flyingpie pizzeria from his friends, first received a letter informing him that the pizzeria would run Armando days in a few months ' time, his name being Armando tries.

The author was very surprised at the existence of the pizzeria, and called the friend who sent the letter, my friend said that she had eaten the pizza, and that she would check which new names appeared every day, reminding her of the names of some of her friends, and the habit of sending letters to these friends every day, telling them to mention your name.

In this way, Flyingpie in the city, I do not know how many people unknowingly become the site's obligations to the propagandist! In fact, it seems that flyingpie only 5 people a day to participate in free pizza activities, in fact, we are busy, really not much, even if these people do not come, There is no news that prevents these people from spreading around.

This is a good use of the network of Word-of-mouth marketing case. But with the general Word-of-mouth marketing is not the same, Flyingpie to take the two-paragraph style of forced Word-of-mouth marketing. The first paragraph is a colleague or friend who tells you that your name is on it and you come over. General Network Word-of-mouth Marketing, it may be interrupted?

But then, to repay the shopkeeper, a free pizza buyer would have to sell a friend of his own and give the owner a name. This makes it easy for the owner to ensure that flying Pie is two times more likely to spread during the marketing process.

In this way, the spreading population will continue to connect outward. If in a year flyingpie rely on this set of marketing methods to get 10,000 new customers, it can be said that these new customers are like meat dumplings are strung together, one even go down.

Article from: Changsha website construction www.cs32.com