How to optimize the portal site

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At present, almost all of the portal sites have their own dedicated SEO department, and like 39 health nets, IT168, Silicon Valley power, pole and so on large portal sites, a large number of optimization of their own keywords, so that the entire search engine by their an invisible network coverage, but also make the entire SEO industry competition more intense, So what is a large portal site is how to optimize it, the following detailed introduction:

I. Website structure Perfect

Hyperlink optimization:

1. URL optimization:

Optimize the URL of the site to a higher weight URL. It is suggested that there is no #之类的符号 in the URL, in fact it is wrong, such as my health Net.

2. Do site Links:

Do a good job in the site links between the various types of pages, this is very important, this is done, you can first in the early revision of the site's internal links, for important keywords page to establish a number of reverse links. (Backlinks are between Web pages and Web pages, not between websites and sites.) Therefore, the links between the internal pages of the site, but also reciprocal links, the ranking is very useful. )

3.URL directory to simplify:

Search engines typically only have the patience to crawl files from two to three levels of subdirectories, up to no more than 4 layers, unless they are particularly high quality pages.

Catalogs like this can't be extended down.

Navigation structure Optimization:

The principle of optimization of navigation structure is not only to be friendly to users, but also must satisfy the search engine's crawl barrier-free, such as: clothing collocation, clothing to join, clothing brand, ... all of these are added points for each channel page.

Search engine will be a number of such a station in the link to give full attention to the PR value of the improvement has a great help, this is also the page level of each site is generally higher than other pages of the reason, because each subpage has a link to the home page.

4, the most important thing is to optimize the content, the so-called "internal outreach" that is the truth, to update the site every day, but also to ensure the quality of the article.