The internet era has already come, people have been inseparable from the internet for life, more and more people in the Internet direct consumption, and through the network marketing generated by the offline benefits are also climbing year by day, visible Internet market is more and more extensive, how to generate benefits through Network marketing, establish brand image is particularly important. For the network marketing, although different regions or industries to form the network marketing situation is different, but, as long as the retrace continuous serious analysis, network marketing process often common ground, through one by one analysis, we put the network marketing into 5 major stages.
1. Promotion of Primary stage
The Internet era of entry means that the new marketing model, for the first to enter the network marketing companies, the first often adopted the strategy is the use of Third-party platform to open up one or several channels, such as: the opening of business-to-business shops, or directly in the platform to insert the appropriate position of hard advertising. Of course, in the selection of the platform must be relevant, consider the industry competition, initial costs and later benefits, ultimately determine the feasibility of the scheme.
Second, SEO development period
Industry competition is becoming hot, how to not be eliminated in the industry competition, and stand out is the thing that many companies need to do now. But rely on the primary promotion model has not been able to adapt to the living environment, in order to get rid of this dilemma, the company gradually build a website, the product information fully displayed on the Web page, on the one hand can let users feel, on the other hand, the company's website has become the representative of corporate image
The advantage of building a website is that it is controllable and less restrained. Of course, there are many different types of Web sites in the industry, how to allow users the first time to search the corporate web site, and ultimately attract the public reading, evaluation and consumption is essential, this time the role of SEO can be fully reflected, reasonable use of SEO can be fully effective display of the site to users, so Which company earlier entered the SEO expansion period, it will increase sales earlier, resulting in benefits.
Iii. Enhancement Period of SEM
The user obtains the information the method many, among them uses the search engine search is the most common, quickest way. At present, the network marketing model gradually expanded, single SEO strategy in the competition in the larger industry has been unable to continue to survive, must rely on Sem,seo is part of the SEM, which PPC model has preempted a large part of the search flow, from the simple SEO into the capital War of SEM.
Iv. New Media cooperation period
The rapid development of the Internet, new industries are also rising, including the new media, social networking sites, micro-blogs have been recognized by the public and support, get a high degree of attention, the crowd more concentrated. Reasonable use of these new media, cooperation with the company to promote products, promotional activities have a great help, the past can also accumulate a lot of popularity, enhance the comprehensive competitiveness of enterprises, including corporate micro-blog is a good example.
Five, integrated marketing to create brand period
The network marketing pattern is various, wants the enterprise to obtain the high efficiency sustainable development, must depend on the various marketing mode, at present the most common network marketing mode has the blog marketing, the podcast marketing, the RSS marketing, the SN marketing, the creative advertisement marketing, the Word-of-mouth marketing, the experience marketing, the interest marketing, the knowledge In order to better establish brand image, quickly improve efficiency, integrated marketing is the only way, of course, in practice, teamwork is very important, need reasonable arrangement.
Source: QQ Space to say http://www.gexings.com/, the author: Yang Nan Strong, reproduced please specify.
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