How to prevent the site from being overly optimized

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Excessive optimization refers to the excessive use of SEO means, deliberately targeted at the search engine rankings to deal with the site. If the site for the SEO process, the implementation of excessive, will be vulnerable to the search engine punishment. The degree to which a search engine punishes an overly optimized site is based on your site. The most frequent penalty is to reduce the weight, lower the rank, and update the snapshot. Serious will be directly K station. Therefore, if your site is not the right to drop, you can consider the recent operation of the process, there is no excessive optimization of the suspicion. So which places are prone to excessive optimization?

1. Title

The title is undoubtedly the best place to highlight keywords. So the title of the writing has become an important part of SEO. Many people in order to make the page to get more keywords, long tail word ranking. The title is long and full of keywords. If the site is a lot of such titles, then it is very easy to go wrong. Generally recommended a page optimization of 1-3 keywords, and such as the homepage, Column page, topic page, such as the weight of higher, more extensive page, you can optimize 3-5. Another is to ensure the relevance of each keyword, do not put a bunch of irrelevant keywords piled together. For example, I recently on the site Http://www.stfkw.net, is to ensure that each page optimization does not exceed 5 keywords, the remaining long tail words are left in the Content page optimization.

2. Internal links

Internal link is another key point of website optimization, because if the internal link processing well, can let the website form a net, can pass the weight of each page, also can guide SE to collect more pages. So a lot of people will replace the tool and replace the keyword with the anchor text link. However, this occurs when the pages are duplicated and the words are added to the link. This is not only bad user experience, but also easy to be judged as excessive optimization. The general recommendation is to link only the keywords that appear for the first time. A page or link too many, 3-5 can be.

3. Single anchor text

Either for internal links or external links. If you use an anchor text for the same page, you can easily be judged to be overly optimized. As far as possible to achieve the diversity of anchor text, appropriate anchor text related to the long tail to do anchor text. The main key words control in about 80% on the line. Of course, you can adjust according to your own ranking, mainly to do nature.

4. Single link

In addition to the anchor text as far as possible not single, internal and external links also try to control diversity. This situation is mainly manifested in a lot of people are to optimize the words are placed in the home page and columns to optimize, this is understandable. But in doing internal links and external links, all the links are home and section page. A more natural optimization is to appropriately add links to content pages and deeper pages.

Of course, in addition to these four points, there are other details, such as the structure of the site, keywords writing if all the same or the same style is not very good. The main thing is to make your site more natural and make your user experience better, so there's no problem.

Text/Guo Hanyu reprint indicated