How to promote the network marketing in the traditional industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the relevant data statistics show that China's internet users in 2012 has reached a new high of 538 million people, the development of the Internet is also at the speed of rapid at a fast pace, Taobao sales last year easily breakthrough 1 trillion yuan, accounting for the total retail consumer goods 5%, which also fully illustrates the potential of network marketing is unlimited. In this era of the internet, the traditional ground brand enterprises have also entered the electric business industry, hoping to fight the impact of the electric industry, while the share of their own is a piece of soup. This kind of enterprise belongs to after knowing, after all, the current network market or Chaoyang industry, as long as the cost to hit, someone to help operate, the future of the vast market space will certainly have their place.

Some time ago, a client asked me to consult about the internet marketing things, and let me do a promotional program for him. After understanding that the enterprise is specialized in the removal of the car, is a traditional industry, and the production of products is bulky, Taobao on sale is obviously impossible. I learned a lot about the company from a variety of sources, they have in the truck home and the Chinese car network advertising, the accuracy of the launch should be relatively high, potential customers can easily learn about the product information. But beyond that, other online promotions have barely been done. Therefore, from the network marketing point of view is far from enough. and the necessity of network marketing is obviously easy to see, here is no longer discussed.

This enterprise claims to be in addition to Guangdong, another one to do the removal of the enterprise, market share ranked second. But in Baidu search "wrecker" this keyword, in the first two pages is not see this enterprise any information. Although the enterprise has to do the website, but the content of the information section of the webpage is too tedious, many is extracts the industry news information or is the article which the wording all does not understand. In view of this situation, I give this enterprise to make this kind of network marketing localization and promotion way.

The first step, the first optimization of the corporate web site, a good use of information this forum. By writing a lot of SEO software, in improving the Web site reading, while more important is to improve Baidu's search index, as far as possible in the first page, so as to get more traffic, improve turnover rate. And such a step should be long-term, only long-term optimization, site rankings can have a better display.

The second step is to write a number of news-type soft text to launch. The key point of the soft Wen hype is that the product's market share has ranked second, quality products, innovative ability and enthusiastic service, and some such as the selling point of enterprise products are very good topic. Soft text on the website URL, through Sina, Sohu, NetEase, Tencent and other major media sites to launch. The purpose of this is to give a boost to the brand effect, enhance consumer awareness of the brand of the enterprise, trust can continue to accumulate, resulting in a greater brand premium effect.

The third step is to put posts on the local portal. Because the customer of the enterprise is facing the national, therefore, puts the post on the Specialized Section of the portal website, prepares some trumpet to carry on the top post, lets the post brush to the first page, as far as possible lets more potential customer can browse to this information. In addition, can also be combined with the hot topic of speculation, such as the removal of the car is used for transportation departments, car repair plant and the majority of the project, so, if there is any major traffic accident news, it can be combined with this point to lead the topic of speculation, attract the attention of the net name

The fourth step, the establishment of specialized customer groups, the most simple is the QQ group. The purpose of this is to collect some customer feedback information, and the enterprise if there is a new product launch, you can timely transfer this information to the old customers. The replacement of products, as well as the expansion of the scale and so on, to increase the new removal equipment is the inevitable result, this time the first thought of the customer is definitely come to this enterprise two times consumption purchase.

The fifth step, on the A5 site on the content of the soft, the premise is that these soft text must be soft enough, once approved, it will increase Baidu's search engine upgrade, so that the company's network promotion coverage of more extensive.

The sixth step is to advertise on the local portal site. This kind of advertising value is relatively not so expensive, as long as the web site of netizens have a certain percentage of the group is likely to become potential customers, there is the need to put ads.

However, the implementation of these steps, must have a strong Executive network marketing department to lead, the significance of this sector is mainly to do a good job of the potential Customer group area subdivision (for the network, and offline to separate), write the relevance of the soft text, posts, statistics, the number of soft text and launch effect, the source of traffic and turnover rate.

If these steps can be implemented in place, for the corporate brand reputation, publicity and sales of the promotion is a great help, and persistent promotion, will inevitably become the industry's no1!

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