How to quickly improve the site ranking of the station optimization

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Site optimization, in general, including the following:

Overall structure optimization in website (column planning and URL planning)

Website site keywords (keyword selection, keyword density)

Web site Program Optimization (code simplification, image compression, etc.)

Web site meta Optimization (title and description etc.)

Website site search engine rules established (Robots.txt and sitemap, etc.)

In addition, the site optimization should also cover the establishment of content. But because the content is also a very important part of SEO, so we will pick it out in the future article in to explain the content of the site SEO way.

Overall structure optimization in website

The overall structure of the site content to optimize the division of the homepage of the column construction, navigation options, Content page column construction, website station body URL planning. The specific approach should be to test the specific needs of the site, but whether the homepage or content page, the core idea is to "highlight keywords, display new content and streamline the arrival level."

For example, the general site does not need to contact the main navigation, because the weight is very high, the contact way to occupy such a place is not necessary. The correct approach is to create a level 2 navigation in the footer, and add nofollow tags to prevent weight dispersion. Or on the first page or the left right sidebar area of the content page to display the relevant content in text.

Homepage each column title and the navigation name should choose and the main key word has the correlation name, for instance Lanzhou website construction dynamic, Lanzhou SEO strategy sharing, all can be as the column title appears.

URLs should be optimized with the idea of reducing the level and repetition of content, and generally do not exceed the level 3 URL. That is, do not exceed the home/Big column page/small column page/content page, preferably even small section page this URL level are omitted.

In addition, breadcrumbs are added to the path of real browsers and search engines. This is more important.

Site keywords

Keyword selection we have in the relevant article "Fast upgrade site ranking keyword selection" elaborated, then keyword density how do we master? In-station optimization, the most important point is to try to avoid the traces of SEO, natural appearance and natural generation of this core idea. This is not only more friendly to the search engine, but more importantly, it is a kind of readability for real visitors. So the density of the keyword to do natural, more than 2% can be, do not deliberately to pursue a high density, can also get a good ranking.

We can see on the Internet, some high ranking articles and content, in fact, there is no very high keyword density, this shows that the keyword density can only be an auxiliary optimization means, the real core is the readability of the article and the relationship between the articles.

In SEO strategy, at least one thing to do is that each article to at least through a site anchor text link to reach. With the long tail of the key words woven a large network of relevance, tightly to the main keywords and target keywords regret in it. At the same time, it is also best not to have multiple anchor text links in an article, generally 2-4 enough.

Site Program Optimization

Good code can reduce server pressure, improve access speed and stability. The speed and stability of the Web site, whether for search engines or real visitors, is critical. In general, we will not touch the code, but if you encounter browser compatibility issues and Web site speed problems, we can modify the CSS adjustment and reduce the JS code and other means to modify.

Whether it is yslow or Baidu statistics on the site speed of the diagnosis, and even the Verification tool for the consortium, can see the site in the program and CSS problems. Some of these problems have to be repaired and others to their own capabilities. For example, the general speed tools are recommended to the JS code in the lower part of the site, but if the site needs to load JS first to show and render pictures, etc., placed in the lower will affect the opening speed, then you can ignore their suggestions, still put JS in the top area of the code.

In addition, the current site, basically by the template built, this time also need to be based on the site's own situation to make certain changes.

Web site meta optimization

The site's meta includes title titles, description descriptions, and keywords keywords. Once these three most of the site and the ranking of the article has a very important impact, but with the search engine algorithm improved, description and keywords no longer have any impact on search engine rankings.

However, in SEO strategy, we still have to focus on description planning and building. Title Needless to say, still is one of the most important factors to improve the ranking. What we are going to do is:

Home title should be the company/website name + description mainly such as Sanya wedding photography http://www.apple99.net.cn/. The middle separator can be separated by a colon, an underscore, or a bar, which makes no difference, but depends on beauty. It is recommended to use a colon between the name and description to underline the keywords in the description.

The title of the column page can be used by the column name + company/website name + description of the way. If the site has a large number of SEO traces, it is not recommended to add a description. The column name can be distinguished from the company/website name by a cross bar.

The title of the content page can be used in the title + company/Website name + description of the way, where the column name can be selected according to the specific circumstances or not add. The title of the article as far as possible appear in the article optimized keywords.

As for why the search engine does not value description of the case still description planning and SEO, it is description, although not the ranking plays a role, but to attract visitors still has a vital role. We write articles will not always be able to attract people to write on the top, so the search engine included and released, we need to adjust his results in the natural ranking of the text, has reached the goal of attracting users to click.

Keywords is not very important, not even write keywords sometimes effect than write well because in general, the construction of the station program keywords is written dead, this time we need to SEO long tail will be inconsistent with the keywords in Meta, will reduce the effect of SEO. Of course, if you can automatically adjust the tag or the active input keywords way to write, the effect will be good, but this change is too large and have been found by competitors to optimize their keywords to form a simulation and beyond the danger, so more harm than profit.

Site search engine rules established

The establishment of site search engine rules is also very important. Whether it is the establishment of Robot.txt or Sitemap or even the generation of nofollow, the search engine is beneficial to the crawl. Its importance is to reduce the extraneous content of the spider's interference and dispersion, tell the spider what to catch what can not catch, in order to achieve the effect of concentrated increase in weight.

For example, many sites have feeds and RSS, if spiders to crawl, it will cause a lot of duplication of content, reduce the search engine on the site's trust degree. There are stored pictures, CSS and JS code directory, even if the spider to catch, but also to improve the ranking of the site does not play any role, or even reduce the weight of the site. We know that the search engine has been able to analyze the content of the image and JS code (of course, if you do not have the weight, he will not analyze your content). At this time we need to use robot.txt to tell the spider, you go to catch what.

The purpose of building a sitemap is to help spiders better understand the structure of the site faster. Whether it's an XML sitemap or an HTML sitemap, it's best to have one, put it in the footer, and wait for the spider to crawl and analyze.

Nofollow is an optimized way to reduce interference. SEO industry Now some people say that a large number of use of nofollow tags will be down right, it is true. But the key is "mass use". The meaning of it, we all understand. SEO strategy, regardless of which go to a lot of use, will cause optimization over, light down right, heavy is k. As for labels like canonical, we will follow our own circumstances.

The above is to quickly upgrade the site ranking of some of the optimization of the station to explain and analysis. SEO strategy has a lot, but I hope everyone will remember is that SEO optimization should be reasonable, whether the site is optimized or outside the station outside the chain of construction, to master a degree. "1 minutes early is a rumor, 1 minutes late is the headline", what the meaning of this sentence, we understand.