How to see the Internet product operation from Thailand with the group tour?

Recently visited Thailand with tour group, the route is Thailand South central Bangkok, Hua Hin and Pattaya line. Everyone knows that the biggest feature of traveling with a group is the early start, the time, the store, the food and the free time. Out of my curiosity and occupational disease, sometimes I will observe and think about the profit model of tour group and the whole tourism industry operation mode, feel that the tourism industry can do very large, very large-scale. Because I have done Internet products and operations, so will be combined with Internet products and travel agencies to do a small sum of fun, I hope that the children's shoes interested in reading and can be a good cause to think.

Let me first throw some of the more authoritative data, using this data as a basis for subsequent analysis, to prove that I did not take my head out. At least 4 million Chinese tourists will visit Thailand in 2014, according to estimates from some authorities about 2014 of Chinese tourists entering Thailand. According to the statistics of a travel booking network, the total number of visitors in 2014 is about 5.5:4.5. We assume that the total number of Chinese tourists entering Thailand for 2014 years is 4 million, and that by this percentage, the numbers of Thai travel in 2014 will be as high as 2.2 million. This means that every day Thailand will receive 6,027 independent Chinese tourists. We have the extreme assumption that if there is only one travel agency in China, this travel agency only opened in Thailand or shares a Thai-Thai restaurant, a jewelry store, a lodging hotel and a wonderful cabaret (the tourist is nothing more than to eat and play). So each of these occasions must serve the 6,027 visitors every day, for a restaurant, the equivalent of about 251 visitors per hour, receiving about 4 visitors per minute. It's a big business opportunity for travel agencies and local industries.

Suppose the travel routes and tour guides designed by this travel agency should be regarded as an Internet product, then how can products and operators tap into the value of these users?

1. First of all, the product manager will design reasonable tourist routes and the itinerary of various attractions, so that tourists swim comfortably, and will not spend too much time on the road to and from the attractions, and do a certain localization to adapt to the Chinese tourists appetite. For example, add Chinese-style dishes, increase Chinese guidelines and arrange Chinese-speaking staff. For the operations manager, of course, is to think about how to tap the value of users to generate revenue, the simplest way is to add ads in the itinerary, merchandise sales and cooperation with the various attractions to divide.

2. Once again, 6,027 visitors a day is equivalent to the Internet's most valuable user traffic (whether the flow of resources from individuals or enterprises or governments), then for these flows, the specific operation of the means of commercialization?

(1) from the basic service point of view, the route is designed by travel agencies (equivalent to product managers), and travel agents and guides can control the travel of tourists, such as where to eat, where to go to see a show, where to live, and where they can be guided, and when the market becomes the Red Sea The reputation of the travel agency (competition among products) depends on the quality of the service. Which with the group and the tour guide these two roles are very important, I personally think is the most operational space link, if the guide with the Internet thinking the details to do the ultimate idea of this career, then I believe this must be a career, not a simple career.

(2) from the point of view of value-added services, tour guides can be directly on the bus to promote local specialties, but also can bring tourists to the exclusive shops full of Chinese to stroll. As long as there is flow and commodity exposure, there will be conversion rate, coupled with some so-called local specialty aura and speech trick and the combination of situation sales, sales conversion rate can be further improved. One of the most noteworthy is that, if the store checks out by registering the user's passport, we can successfully collect user's age, user's gender, area and other user information (this is not easy on the internet, or even illegal), and direct tracking to everyone or even each group's consumption capacity, and finally in the "Big Data" analysis, It is possible to figure out which features of the crowd should go to which stores can produce better sales performance. For a simple example, middle-aged women-dominated groups are far more capable of consuming jewellery and clothing home products than the IT male-dominated "money and words less dead early" group. Perhaps the travel agency will choose to take them to other types of stores later for Nan it.

From the above analysis, whether from the catering business, scenic spots or the last to hotel accommodation and so on, the tourist flow consumption capacity and each link formed a closed loop of the industrial chain, travel agencies can obtain a huge profit-sharing, The most direct form of profit is through their own wholly-owned or equity participation in construction facilities or diversion volume and the way others are divided (there is no point like where to go and Baidu's sense of cooperation-Baidu for where to go diversion volume, to the later Baidu strategic investment to where).

Back to the Internet industry, the new industry this century, its business model and traditional industries have many similarities. If as an Internet practitioner can take curiosity and learn from the mentality of learning to observe and experience the operation of traditional industries, I believe still can sublimate a lot of unique experience to guide the future development of Internet products.