How to select the appropriate keywords after the website theme is determined

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When the subject of a website is identified, the most important decision to make is how to pick the keyword. Here quoted Zac's point of view, the original text is "Choose the appropriate keyword", finally I would like to focus on "the user to think about" this part.

The total is as follows five: keyword not too broad, the main keyword is not too long too special, choose to be the most searched, the competition is the smallest keyword, and your website to be related, standing in the user's perspective.

The first four points are easy to understand and do, I do not repeat. Stand on the user's point of view, should not take for granted, this "stand in the user's perspective" is not to let the site operators imagine themselves as users, and then look for users may search keywords, because the site operators may be too familiar with the industry, the choice of keywords may be different from the user. For example, Web programming teaching Web site, webmaster choice of keywords may be "ASP", "PHP" or "JSP", but many novice users may only use "How to make a website" to search.

At the user point of view there are several ways: To do the survey, in the industry-related forums to find hot spots, from Baidu know to dig keywords.

The advantage of doing research is that you can get others to your website industry's first impression, do research to get the keyword quality is high, can be the site's top or two keywords, but the disadvantage is not easy to be implemented, or the degree of implementation is not enough, the number of investigation is too small, can only get the views of a minority.

In the industry-related forums, can always find a lot of hot topics in the industry, these topics, we can extract high-quality keywords and long tail keywords, but the disadvantage is that the forum of hot topics, in many cases, no one to search.

From Baidu to know the key to mining keywords is the most important in this article. By contrast, Baidu knows that it is one of the most popular apps to reflect the search behavior of most users. In Baidu know, Web site operators can tap a large number of high-quality long tail keywords and long head keywords, and then with the correct word segmentation principle, you can have the purpose of writing similar to "how" "how" "What" "what" articles to obtain high quality flow. For example, the title of this article, "How to choose the key words", is to "keyword" to search, from Baidu know.

To sum up, the choice of keywords is a website direction of determination, the wrong keyword strategy, even if the implementation and effect is very good, but also in vain. At the beginning of the website, it is wise to spend more time on choosing the right keywords.