How to spend less money to do a good job of local talent station online publicity

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Many webmasters know how to do seo, how to do rankings. Use Weibo, micro-credit marketing to promote. However, the localization of the recruitment site, how to do a good job to promote the landing, so that more local users recognized and familiar. After more than 1 years of practice, I have some practical experience to share with you.

Our company to do local talent site 5 years, 12, to Zhenjiang set up an office, I am responsible for the local landing propaganda work, talk about in Zhenjiang do local talent network under the line propaganda. First of all, to do the local station of the offline publicity, you must have a name. At first, we call "Zhenjiang recruitment network" or "Zhenjiang Talent Network", which is easy to confuse with the original official network. For the long-term development of our name "to employment", Zhenjiang district propaganda on the use of "Zhenjiang to Employment Network." 3 months, in Baidu search related keywords have appeared.

Online publicity how to spend less, quick results. This is very exquisite. Recruitment website mainly faces 2 user groups. First: Employing unit, second: Job seeker. With this idea, we have a few people meeting to discuss the program. Practice has proved that several methods are the most scientific and effective.

Advertising for Job Seekers:

Find out all the local universities, technical schools and training classes. Contact the school's employment office and the Student Union. Through the employment office to send the website information to each graduating class department, and then through the department to each class teacher, by the teacher to arrange the monitor to convey the information to the classmate (this does not spend money).

The student union uses the form of sponsorship to publicize, some students will be very strong, such as Jiangsu University and Jiangsu Science and Technology University. Their influence and appeal are formidable. Autumn games, help Center, Employment Guidance Office, Work-Study department are the students can play a role in the place.

At the same time, we recruited a few part-time jobs in the school, the leaflet directly to the graduates of the dormitory.

Publicity for employing units:

Talent market publicity. The local talent market is still relatively large. is the employing units, job seekers less, this good ah. We printed our leaflet and business cards. Every time the talent market, to the recruitment unit, the effect is very good.

Can not ignore the telephone propaganda. The company specializes in 3 people, 100 telephone calls per person per day. One months down, is more than 70,000 of the telephone volume, is tens of thousands of enterprises by you publicity AH. This propaganda effect really cheap beauty.

SMS propaganda. This is the most expensive. Find the best SMS company in the area. Especially the enterprise number classification. An average of 0.6 yuan SMS. The effect reached 40% coverage, should be satisfied.

Brand Promotion for employment:

Do not have to do TV, newspapers and other traditional media advertising. Car body and taxi ads are also very expensive. The company's budget is not enough. Once discovered, this city manpower tricycle is very many. I saw an ad on the car. Contact found that this is an advertising company contracted, expensive, 900 cars a year to more than 100,000, too much. What to do, man's wisdom is infinite. We ordered 2000 T-shirts online, printed on the logo of the website, free to the rickshaw drivers, they are happy. T-shirt price to check yourself oh, very cheap. If you look at every city carefully, you will find a way to advertise it. The propaganda method is everywhere.

There are also a lot of online publicity to spend money, such as outdoor print ads, movie theaters, advertising, radio ads and so on. Today, simple to share with you how to do less money to do local talent website under the line propaganda, hope to give webmaster some reference. To Employment Zhenjiang Talent Network (http://zhenjiang.laijiuye.com) is willing to do local talent network webmaster Communication, common progress and development.