How to survive information fragmentation

With the progress of technology and the rapid development of the times, the digital era ushered in a big bang for the information, blogs, micro-blog , micro-letter is the most popular information gathering. At the same time, however, there has been a fragmentation of information. A piece of information was refurbished, reorganized, and spoof by 140-word microblogs, and was then "translated" into one piece after another.

Fragmentation of survival

Now the world is basically a large display of information fragmentation, complete information is not much. ”

Microblogging requires a person to quickly jump between the various information, not on any one message to stay too much time. It also requires a person to consume as fast as possible a piece of information, bite it quickly, suck the juice out of it, and then spit it out. Finally, for those who have original content on Weibo, Weibo requires you to quickly sift through massive pieces of information and then connect to two fragments that have not been associated with each other, and then express that connection in a nifty way so that you can win the cheers and applause of the audience.

You don't need to know why, just keep judging what's "what" and then combine a series of "What's". So even the simplest logic is discarded. I've been on Weibo long enough that the impact is heavy enough.

And the vegetable head is sure to "read"

Reading, by contrast, is a completely different pattern. Deep reading requires you to stay focused on the page and concentrate on all your energies, because you have to think while you are reading. Need a person can continue to read tens of thousands of words, and then a little pause, organize thoughts, perfect the mind of the structure of the book, a little to form the overall impression. Especially for people with enough reading, he will continue to extract the associated books in the brain to analyze and contrast, reading a book is to read more than ten books at the same time.

This process requires a high concentration of attention, because once the thought is interrupted, it is difficult to go back to the previous establishment of the reading atmosphere, completely from the original book of the mood of the exit.

The fragmented existence that people are caught in

Weibo is the kind of teacher who says, you immediately raise your hand and yell, "I know!" Rapid response. Microblogging is not a place to think, how to make the most appropriate response in the shortest possible time is the most important, the reaction is more than all, stand above all. Making jokes about hot spots is a good proof that all the jokes don't provide fresh ideas, they're just synonyms, trying to repeat or define the same thing again and again, and then reinforce and magnify the thing. So, it is the salt that is given when thirsty.

Now that the world is basically a large display of information debris, complete information is rare. All you can know is that for a moment here and now, it seems to be satisfying:

Listen to a singer 60 seconds of singing decided to stay, in search engine returned results column in 5 seconds to decide who to open, in the iphone screen jumped out of the information prompted by the first 10 words to decide whether to open read the full text.

Debris, moron.

In order to let the concept of the fragmentation of the present in front of us, and the food head mentioned "Iris". If you put her deeds in the present, the description of this matter, there may be only one "is the Chinese to turn" microblog.

And the Dish head mentions the story of that writing:

Iris, a Chinese-American female writer who studied the Nanjing massacre, died suddenly, and as a netizen, I helped a newspaper to edit two whole editions of the commemorative topic. Within 48 hours I was almost sleepless, browsing through all the pages I could find with Ms. Zhang, and i even searched for her high School reunion newsletter. ”

"I read all the book reviews about her, as well as the academic controversy caused by her book in the United States," she said. Finally, I finished the project on my own understanding. I believe that the topic is somewhat useful, that is probably the first time in the domestic media to comprehensively introduce all the iris, so that a Chinese official media "foreign correspondents" almost intact to my article ' according to external media coverage ' compiled back to China. ”

It's almost impossible to think about it today, because if I look for information about her on a social-networking search engine, I'm sure the return is a whole-screen reprint, with the same content. And I don't have the time to think about who she is and what she does.

I do not have 48 hours, I have about 5 minutes to make the first article about the memory of her words, lit candles, write "is the Chinese on the turn." Then there are 10 minutes of time to make a second article, there will be a picture of her and the children, happy to stand in the sun, and then find a similar to the mother and the emotional point of the heart to write a poke in the hearts of the words.

If none of this has changed my information into the hot spots of the day, then I can find a malicious attack and slander in the next climax, just write "dry" three words, and then click the forwarding key, a predictable forward small orgasm will occur in a few minutes.

This is an era in which dozens of engineers and hundreds of working days are used to give virtual promises in hundreds of thousands of lines of code in order to help people with guns, something that could have been solved by hand with simple procedures.

And a recipe for a vegetable head.

The pursuit of speed and efficiency is a long-standing mission of the web world, as it has been a work tool rather than a life scene.

and Dish head in this paper, in recent years, the information on the network has been published in the following laws:

The fragmentation of information is increasing, and people tend to consume more and more short words.

Increased consumer demand for rich media, especially for images, audio and video, has grown alarmingly.

As the information reaches the user's way, the push and notification mechanisms are already dominant.

For these sounds are not beautiful phenomenon, and vegetable head concludes:

This is an era of lazy consumer expressionism products.

Perhaps more than 10 years of SNS, the Internet Product manager of human psychology and behavioral cognition may be beyond the college full-time researchers. They are not only proficient but also know how to control and see what people may do.

The continuous feeding of the notification mechanism is a great process-breaking tool after the URL and new page opening. At the system level, all processes are performed in real time multitasking. The internet industry can not immune, will be in the product level unconsciously reflect the multitasking. Notification is an interruption and also a starting point for multitasking. Attention is thus dispersed, this is not a new problem, in the former SNS era, countless people have been in the operation of the search engine when the page jump between the total lost.

Start by searching a book and end up with a product page in Bay.

In order to propose a solution to the entire "fragmentation of survival", and the vegetable head concludes with a "prescription":

1, most people do not need treatment, because even if they do not brush Weibo, they have nothing to do, boredom is the main tone of life (politically incorrect, God, please forgive me, amen). Moreover, the VC needs to recover the investment, the network operator needs to complete the traffic KPI. So let's brush it.

2, for the Internet Product manager, perhaps it is time to think about a different way of thinking. You can't endlessly do a second microblog, a second micro-letter, a second Facebook, a second path. In the face of a single timeline, feed stream and notification system, do you not think about vomiting?

3, for once like reading, now read not to go into the people. In fact, it is not very difficult to restore reading habits and focus as long as you stop Weibo. Because, as a way of life, the establishment of reading habits may have been spent more than 15 years of time. Twitter, for 3 years, is only 5 years old. There is no reason that old habits cannot prevail over new habits.