How to use experience to speak how to do well County station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello, everyone! I am the old tang of Meihekou Life Network, very happy to communicate with you here. Meihekou is located in the southeast of Jilin Province, is a county-level city. Meihekou Life Network opened in November 2007, for many years focused on local information, is currently the most active information site.

The original intention of the station:

Early reading, the first visit to the home site, feel more cordial. So the initiation of the idea to do the home site, on the one hand to serve the home, on the one hand practice self. After graduating from the Internet practitioners, work will be Meihekou life network to build up. Back home development, the site returned to the "local".

Content Construction:

Do station, flow is the root of survival. So how to get traffic? Some webmasters complain about their station traffic is not high, after checking: the content of the site is small, low, mainly to update the site is not in place. Local stations are also "content for the King", there will be more content to be included, there will be more to include more traffic ... Information, collection, flow is cyclical, to form a virtuous circle.

In addition, the quality of the content is very important. The new station may be reproduced from other sites in advance content, reproduced in the original can be included, but the weight may not be too high. So, to find a alternative, such as from DM, street poster information forwarded to the website. When you enter the content on the website, you can do the proper processing to form false original.

The content is good, on the one hand can attract the user's eyeball, in addition can increase the search engine to the website "attention" degree. After all, search engines are the main way for many websites to get traffic.

User experience:

Many webmasters are emphasizing "user experience", then what is "user experience"? The explanation given by Baidu Encyclopedia is that the user experience is a kind of pure subjective feeling in the process of user's using the product. We can understand this: is the site to the user to bring the impression and feelings. As a small station, we do not have professional knowledge, personnel and energy to engage in user experience, then go to learn the practice of major stations. For example, to do a local station, you can refer to the market, 58 with the city or Bai, to see how they do. Major stations of the user experience is good, the big box can not pick up the problem, the details are particularly in place.

On the Web page of the image elements to be sophisticated, such as advertising pictures, should be clear, fresh, good art can add points to the site, so that the site appears more professional.

My view is "respect for the user experience, not blindly follow user needs." and webmaster communication, there is a webmaster to my station home to suggest: said the first page of the release information button is too hidden, should be highlighted. In fact, this problem I and the team has been considered, I explain this: I stand on the front page has two release information button, although not obvious but not laborious can find. When users look for the release button, they need to scan the page, which increases the page stay time and enhances the display rate of the advertisement. For the overall consideration, so set up such a "barrier."

The user's demand is different, the same product's function will feel differently, and very diverse. conclusion, we are unable to take care of all users. At this time, the site must have its own position, we can go to guide the user's habits! Do not let users lead the site's nose to go. Not blindly follow, tend to reasonable, is the real "user experience."

Outside the chain construction:

For the site, search engine rankings are very important. The best way to improve the rankings is to do well inside and outside the chain. In addition, can promote the site of other indicators, such as PR value, Alexa rankings. On the one hand to exchange high-quality links, in addition to the A5 and other industries in the portal site published articles, that is, the legendary "soft Wen", soft text can obtain traffic, but also to the site to take outside the chain, one more. Some webmaster will use, will own the development of the program, or carefully modified the other kernel of the program sent to the download station, will be their own site to do demo station, can also obtain traffic, indicators and so on.

At present, Baidu, Google and other search "Meihekou", "Meihekou Information Network", "Meihekou Real Estate", "Meihekou talent" and some netizens commonly used keywords, I stand basically in the first place, Conservative said, basically can keep in the top three.

A good ranking allows you to stand out in search results and get more opportunities. There is a high PR value, in the exchange of links in the time to be a lot smoother, because many sites exchange links are important criteria is the PR value.

Promotion:

As a local station, local publicity and promotion are very important. such as newspapers, television, radio, outdoor advertising. But the above way for individual station speaking, need a certain cost input, another business qualification this threshold can not pass. So, you can do some small cost publicity, such as issuing leaflets, advertising cards (or business cards). In addition, the free method also has, that is resident Baidu Place pastes, the local QQ group, now also has micro-bo, micro-group. Publicity to simply say, is "find ways to let more people know our site", then we go to think, what way to make the site has a higher visibility? We are doing some promotional, may not immediately effect, some webmaster will be discouraged. In fact, this is imperceptible, afraid not to do.

I stand from the beginning of the construction station, is often active in Baidu Place Bar and QQ Group, adhere to do today. Because unlike other channels, users are already online, you just pull them onto your site.

Experience Summary:

County-level local station to do, because the target area and target user group is clear, targeted, relatively easy to aggregate traffic, county-level local station is not good, because of regional limitations, Limited user capacity, the flow to a certain degree after it is difficult to upgrade. At this point, you need to go deep. If you think about profitability, extend it in some way. When the site has a foundation, such as can expand to do business, buy and so on.

The Internet in county-level cities is in the development stage, and the development opportunities of county-level local stations are relatively more. County-level cities for the resident population, the site should strive to create a good communication atmosphere, so that users will like to communicate on this site, do not have to deliberately consider is the forum or information site issues. Of course, forum interaction, information convenience, each have advantages and disadvantages. According to the local market situation to do the Internet (that is, "localization") is the way to development.

In the next few years, domestic local stations will usher in a golden period, now do the local station just good, laying a foundation to win Word-of-mouth impact. However, the Internet does not have myths, do local stations or do other types of Web sites, must be serious and diligent, will be harvested.

The end of the year, here in advance to wish you a Merry Christmas, New Day, 2012 happy! Thank You (http://www.jlmhk.com) webmaster feeds!