How to use social media to increase sales performance and build brand awareness

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To explore the role of social media and explain how to increase sales through social media and create the effect of brand awareness.

Social media (Social)

There are too many articles describing the advantages of social media and how to help consumers make informed online decisions. Like other marketing tools, it is important to understand their market and communication characteristics. Its social and many unique features send company interesting or targeted messages to potential customers and existing customers through each platform. There are a number of ways to achieve these goals, but let's delve into the more positive responses below.

First: See, Listen and learn

When you are involved in social media conversations, you should know what is being discussed. The best way to start is to watch how people discuss your brand and your product/service. This can help you plan and understand the necessary information to successfully monitor what is being said, including answering consumer questions, clarifying facts, and even, in some cases, correcting consumer complaints. You can draw on and use a number of foreign monitoring tools, such as:

Techrigy--SM2

Radian6

Nielsen Buzzmetrics

These monitoring tools enable marketers to understand the gender, age, and location of reviewers of a particular brand or topic, and also to capture what they say "what", including whether positive/negative emotional factors are involved in the replies. Finally, a core advantage is the ability to help discover which Web sites or types of websites consumers use. (including blogs, social networks, microblogs, ratings and reviews.) )

Second: Action

After monitoring, the next step is to decide which is the responsibility of the company's marketing department and which one should be handled by the agent or local point of sale. It sounds simple, but the details determine success or failure. Let us start with the most logical part: any information can positively or negatively affect brand awareness, so the priority option is to be grasped by the company's marketing department, as well as the response. Moreover, because many social comments do not have a clear source, companies should play the role of a trading platform for questioning, opportunities and issues and handing them over to the right point of sale.

There is a less important factor to consider, if an inquiry, opportunity, and problem are directly transferred to the point of sale in Beijing (for example, can someone recommend a website construction company in Chengdu?) This becomes the role of the point-of-sale contact user and assists.

User-generated content-ratings and reviews

As users produce content and, more specifically, ratings and reviews, the line of responsibility becomes less clear. In many cases, consumers leave a point of sale in a nationwide list (which can only add to the confusion of consumers) in this case, a nationwide product advertisement in the address directory, such as the Yellow Pages, may contain some consumer negative comments about a region's sales point. At this point, the company should ask the point-of-sale to directly contact the consumer and solve the problem.

At the same time, the company should respond to comments and state that the company will contact the point of sale and ensure that the problem is resolved. Adding a reply like the following would be more perfect:

Thank you for your comments, the company is committed to comprehensive customer satisfaction. We have instructed the point-of-sale to contact you and resolve the issues you mentioned in the comments. If the relevant processing does not meet your expectations, please contact us: email address. Thank you very much for your attention.

Once the problem is resolved, the point-of-sale can ask the consumer to update the comments and indicate that the problem has been resolved – further confirmation that the company is willing to take appropriate measures to ensure satisfaction.

Potential sales Leads

From the point of view of sales leads, monitoring blogs and social media topics on certain keywords can reveal what consumers want to solve about products and services. If you choose a water filter manufacturer for example, we can monitor keywords and phrases about poor taste and water quality and then participate in the discussion and explain how our products and services address consumer issues. The key here is to make it clear beforehand that you are selling products and services rather than hiding facts. In these lead cases, the point of sale is the best answer to this type of question. However, the company can act as a platform channel to assign inquiries to specific point-of-sale points.

By working with each other, companies and point-of-sale sales organizations can set up a comprehensive, coordinated plan to address consumers to help build brand awareness and increase sales performance.