How to use the hot event to carry on the soft literature marketing

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With the help of hot events for soft Wen marketing written soft text is also called popular soft, popular soft wen, the official is this definition, around hot events, hot news or hot topics to comment, tracking, disclosure, point of view collation, related information and other ways to promote the brand written in the soft text. The reason to write popular soft text is because it can bring unexpected results to the performance of the enterprise. Today I will teach you how to use 4 strokes of popular events to carry out the soft wen marketing!

A, hot event soft title novel unique, Finishing touch

A good soft wen can let everyone crazy reprint, soft title is attractive, whether there is to let users read the power of the effect of soft text is good, so write the title of soft text is essential. Here is not to let you write what the title party, as long as the hot events and soft text of the title of a very harmonious combination, in general is a very tempting title, one can get their own brand attention, but also let the reader because of their curiosity to read down.

Ii. discovering and summarizing the problems behind hot events

When writing hot soft text, for hot issues must be found and summed up, if you want to express your own views, it may be a point of concern to many readers, they may disagree with you, perhaps agree with your point of view, resulting in two arguments, if you can achieve this effect, nature is a pretty good soft text.

Of course, after analyzing the conclusion of hot events must be derived from this conclusion to the soft text you need to promote, so that can play a role in promoting!

Third, the popular soft marketing remember not to forget to do SEO optimization

Many people think of using hot events to do soft marketing, but only to promote their products, but ignored the site's SEO optimization.

Many people may feel that hot events and their promotion of the keyword has no relationship, but as long as through reasonable logical reasoning, so that these hot events can be effective and their site's keywords on the top, whether it is from the beginning of the article, or at the end, as long as the site with a reasonable keyword, coupled with the Rational keyword anchor text, Then its SEO optimization will have a great effect on the promotion, and will not affect the soft text marketing effect!

Four, the popular soft release platform to diversify, but also to have frequency

Usually when the soft text is released, it must be carried out from a number of different media, do not just in a certain site every day, this is not only detrimental to the optimization of the site, but also not conducive to the promotion of soft reading people, but not conducive to the coverage of soft text.

Usually a soft article can be published in five to six different platforms, and the other soft Wen weekly at least to publish a, if in order to do SEO optimization, then the soft text is best every day! Don't be afraid to spend money, compared with the price is very high.

The above point is the author of some humble opinion, I hope to help you!

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