How to use video to plan and popularize "Hainan Island International Tourism Network"

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With more and more developed bandwidth technology, people's mobile phone function more and more powerful, video sites get more favor. In just a few years, podcast sites have sprung up. I once listened to Youku CEO Koo mentioned that there was a heavy snow in Shenyang, Central 2 Taiwan has used the video content of Youku to report, once again verified the speed of the network.

But many of our travel managers talk about online video transmission, many people think that the TV ads, scenery films directly to the Internet media will be all right. However, in the face of thousands of information, the audience determines the power of the information, not enough to attract, will be the hands of the audience to kill the mouse.

Good video of their own feet, can not rely on the need to buy media channels, rely on the irresistible charm to capture countless users as a transit station, spread by the virus. Of course, first of all have to ensure that their travel video is a strong "virus carriers." So, how to plan and marketing the "Hainan Island International Tourism Network" video clips?

One, not only the official video

For the hotel, the proposal has three different hotel reviews videos: An aesthetic and commercial hotel official video, professional objective video and customer photography (UGC) video. In general, customers want video to answer the following three questions:

1. What is around the hotel: what is the surrounding environment, and what are the buildings?

2, the hotel is what kind of: warm like home or design modern, what are the comfort conditions?

3, what are the different types of rooms: more than 100 to order a suite will be different from the normal standard?

Second, the collection of wonderful original video

Since it is hard to achieve the best viewing satisfaction, how can the tourist attractions be satisfied with the video material? On the suggestion of the scenic spot through various forms of publicity, to the annual votes or honor villagers and other incentives to solicit such information.

Collected video information not only can be placed on their own website to play and download, at the same time, this is also a good tourism marketing content. Through the traditional distribution channels and network channels to spread the video content, its marketing effect is self-evident.

Planning 100,000 why think, if the content is really wonderful and practical, television (for example, tourism column) will extract the wonderful content from the video site, the people made their own content, natural people would like to see, in this way, it is easy to create a wider range of star scenic spots as well as star enterprises.

Third, the video should be creative

In the 2006, a network of video recordings made the world stunned: night, a group of masked "graffiti master" over the sharp barbed wire, successfully sneaked into the heavily fortified U.S. Air Force Base, the U.S. President George W. Bush's special plane "air" next to the jet, quickly sprayed on its fairing "Stillfree" Banner. The film even alarmed the United States Air Force, hurriedly ordered to check whether the presidential plane was really "poison".

It was not until the author of the system had been told the whole process of the event that the truth was revealed. New York fashion company to attract attention, in California State an airport with heavily rented a Boeing 747 aircraft, converted to "Air Force number" appearance, and then made this film. The film famous The fashion company and the film won the Cannes Lion Prize.

Then I do not understand, the spring and autumn tourism in the country why watch the plane, can not play such a creative? The strategy says, network video planning and marketing need to combine a variety of creative elements-to a certain extent, not rich, but also "brain."

Iv. Adding sensitive elements

I use this cell phone is the network hit the South Korean beauty Yoon starring in the slide mobile phone ads, through the sex of men and women moving posture to compare the appeal of mobile phone slider function. The ad was banned on TV, but it was on the Internet.

Planning 100,000 why think that the sex element is a double-edged sword in network communication, it depends on how to use the tourism enterprises. However, the use of this virus requires special care, can not ignore the sex virus for tourism brand image damage. It's not worth it to be poisoned.

For example, some time ago on the Internet to see the transmission of a video "very yellow very violent": domestic and foreign tourists openly in Sanya famous scenic area-the Big East Sea nude swimming. Subsequently, the media reported on the East and west side of Sanya, Hainan, a spontaneous formation of a nude bathing. Nude swimmers form a certain size, up to four hundred or five hundred people.

For a time, the Da dong hai Nude Bathing beach became the object of hot Internet users, "Sanya Dadong Sea" The keyword rate of high ranking Baidu rankings, although there are Weidauf voice, but more netizens express understanding long live. The reputation of "Sanya East Sea can swim naked" has spread out, a lot of tourists to Sanya to take a look at the psychological "attraction" to the East China Sea Scenic Area, although the bare swimming of the Big East Sea is only a simple phenomenon, not the legendary uproar, but there is no doubt that the great East Sea visibility has been unprecedented increase, become Sanya tourism another hot spot.

V. Expert video Podcasts

Many marketing and planning experts themselves have blogs and columns, but the video content is more appealing. Because planning and my own planning "fan" communication to understand that they need to learn more through the video, then the video network provides a vivid platform, but also will be interested in some experts to transfer fans into the video audience.

Lectures, comments embedded in the content of scenic spots, travel agencies marketing, management, planning cases, it is also a word-of-mouth publicity. This actually results in a winning win: Management marketing experts, viewers, video sites, travel brands benefit.

Vi. Speed principle

For tourism brand Video marketing, is indeed the speed to win, tourism enterprises only to do fast playback, rapid release, fast search can get more tourists favor. At the same time, because everyone is a pat, you can capture the spice of life, tourism brands should properly cultivate video tourism culture, education potential travel customers how to release video.

Why do 100,000 of them think that tourism companies can develop the habit of watching video through rewarding, interactive "salon" forms.

Analysis of input-output ratio

Video relative to the advantages of the picture and text site is not fully recognized by the tourism market, through the strategy and some traditional tourism enterprises to contact, can see that they are not familiar with this, there is a great opportunity for tourism video promotion, but also foreshadowed the tourism video planning has great potential to explore.

The above is the author of Hainan Island International Tourism Network to promote a point of view, if there is a better way, welcome to contact 772340534 Exchange planning Ideas

Author: On the Strategy

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