HTC's four-step chess

In order to reverse the successive rout, HTC is making great efforts to reform. HTC's attempt to roll over has already begun four important changes, according to the latest report by Nomura Securities, a prominent Asian investment firm. The first is management's handover of power. In this week HTC announced a major decision, chairman Wang fully started the company's new marketing and supply chain management, and after the handover, CEO Chou personally responsible for the product development process. HTC has always said that Samsung products are selling on the advertising war, and from HTC One, HTC also focus on marketing, and even heavily invited "Iron Man" small Downey endorsement, but the effect is not ideal. Next, HTC Marketing will be entrusted to Wang himself, I hope there will be a big improvement. Moreover, according to Nomura Analysis, HTC will then have to outsource some of the production of products to companies such as Foxconn, and another important change is to deepen cooperation with partners. In the case of the domestic market, HTC has always had a rapport with the three carriers, and there are anecdotal reports that HTC will also work deeper with China Mobile, which has 750 million mobile subscribers. More specifically, the company is beginning to decide to aggressively purchase MediaTek processors. HTC Many products are currently approved by the price is too high, and through the use of MTK platform, will effectively reduce the cost of middle and low-end products.