Huangshan Tourism: Near view of the World Expo radiation distance effect of high-speed rail

On the east wind of the World Expo, the effect of "Huangshan Tour" is becoming more and more obvious. According to statistics, this 5-June, Huangshan a total of 1.35 million visitors to the expo, accounting for two months of tourist reception of 22.7%.　　A quarterly performance of the plain Huangshan tourism, with the release of the Expo radiation effect, a number of high iron projects launched, as well as Huangshan to create an international tourist city of Acer, facing a historical development opportunities. Huangshan Tourism Quarterly shows that the company to achieve business income of 130 million yuan, an increase of 8.11%, the ownership of the parent company's shareholders net profit of 6.74 million yuan, down 57.26%. According to the statistics of Anhui Tourism Bureau, the first quarter of Huangshan scenic spot a total of 283,800 visitors, an increase of 13.61%, the total tickets 38.31 million yuan, an increase of 14.96%.　　The average per capita ticket consumption of 135 yuan, compared with the same period in 2009 slightly improved.　　Although the first quarter of Huangshan tourism performance is mediocre, but due to the traditional off-season, does not reflect the company's annual performance expectations. One of the highlights of the spotlight is the Huangshan tourism that has been the only "Expo theme Experience Tour" outside the Yangtze River delta since the opening of the Shanghai World Expo May 1. According to Anhui Media reports, 5-June, Huangshan a total of 1.3504 million visitors to the expo, accounted for two months of visitors 22.7%, January-June, the city received 450,700 visitors, the increase of 30.18%.　　According to the "2010 Shanghai World Expo Huangshan Tourism Work Implementation Plan", its goal is to receive 5.2 million visitors. There are reports that the Huangshan Tourism report in 2010, the expected number of visitors to 2.48 million (up 5.5%) of the target is too conservative, taking into account the Huangshan to the Huangshan scenic spots issued 900,000 visitors mission, the expected 2010 scenic reception will increase 15%, more than 2.7 million people. In addition, the positive effect of the Huangshan ticket price increase of 15% last May will be concentrated in this year, with effective per capita fares expected to rise from 175 yuan in 2009 to 209 Yuan, up about 19%.　　Real estate, hotel business will also usher in housing prices and occupancy rate to stabilize the rebound trend. Looking from the external environment, Huangshan is taking Huangshan scenic spot as the leading, speeding up the construction of modern international tourist city.　　2010, Huangshan plans to implement the comprehensive tourism development and upgrading project 121, the total investment of 37 billion yuan, January-May has completed investment of 11.24 billion yuan. Huangshan Tourism Another performance "booster" is the high Iron project. This May, Huangshan convened the railway construction land expropriation and demolition mobilization Conference, announced that the (FAT) Fu (state) passenger dedicated line Huangshan section, Huang (Shan) Hang (state), Anhui and Jiangxi three high-speed railway into full implementation phase.　　Among them, the yellow-Hangzhou railway is connected to Huangshan, Hangzhou "Famous mountain, famous lake" Scenic area of the Golden Tourist channel, to strengthen the southern Anhui region and Shanghai, Hangzhou and other Yangtze River delta, the link to accelerate the construction of Huangshan world famous tourist destinations is of great significance. Gather the weather, geographical location, people and Huangshan tourism, in the perspective ofAt the same time, risk factors should not be overlooked.　　The main risk is that the Shanghai World Expo to the surrounding area radiation effect is less than expected, the company expanded real estate business settlement progress is lower than expected, long-term development positioning is not clear. In this regard, the famous private equity, Shenzhen Taihe Investment management company investment Director Liang that Huangshan tourism "valuation too high." Liang pointed out that the West Sea Grand Canyon in-depth development of the concept of the market is looking forward to, but Huangshan tourism the biggest problem is not single-minded, involved in more profitable real estate, and the company's management in public said it will continue to take the land. "As long as there is real estate business, the capital market is unlikely to give Huangshan tourism a high valuation." Liang said, "Oct kind of ' tourism + real estate ' business model is not easy to copy." ”