Huayi Brothers repurchase Huayi Music diversified balance seasonal puzzle

Huayi Brothers Cinema will eventually be completed. May 27, the reporter from a close to the company's senior people learned that this June, Huayi Brothers (300027.　　SZ) The first cinemas in the cinema will open in Chongqing, and the "Spy Sea", which works with American studios, will go into the Huayi Brothers Theater and kill into the June schedule. After landing in the Shenzhen gem last year, Huayi Brothers felt the seasonal troubles.　　In the last three financial reports, a loss occurred one time, revenue and net profits fell sharply year-on-year. In mid-May, Huayi Brothers announced the completion of a 51% per cent stake in the repurchase of Huayi music.　　The company's deputy general manager, Dong Hu Ming accept this reporter interviewed admitted that the company is currently focusing on the network, overseas markets and sales terminal Market development, these business will be in the future of the company's financial stability, industry chain integrity plays a key role. October 2009, Huayi Brothers borrowed the Dongfeng of the gem to become the first domestic film and television entertainment. The listing of the company's prospectus revealed that Huayi Brothers total assets of more than 674 million yuan, from 2006 to 2008, 3 consecutive years of operating activities cash flow is negative.　　Important information shows that the company founder Zhongjun and Wang Zhenglei for the new film investment loans for personal unlimited joint and several liability to ensure that the normal. Huayi Brothers has been constrained by the size of funds to further expand the production scale of film and television productions. According to the public information shows that the same industry, the total assets of the film group amounted to 2.8 billion yuan.　　The difference between the two is like a sampan and a ship. With the introduction of cultural industry revitalization policy, cultural industry financing began to thaw. China's large-scale film and television culture enterprises in the Shadow Group, Shanghai Film Group, zhuying Group listing the pace of entry into the Operation stage.　　The company's private-sector poly-Boehner is set to land on Nasdaq within two years. Cultural media industry analysts pointed out that Huayi brothers "first share" of the competitive advantage will be more and more weak with the listing.　　Therefore, in the capital market to raise 1.2 billion of funds, the company immediately to the 620 million yuan to raise funds to add to the doubling production of film and television products, and the other 130 million yuan into the terminal market Line Cinema construction. The first quarter of Huayi Brothers reported that the company's financial position in the two quarter will continue to decline year-on-year. Company Dong Hu Ming accepted This reporter interview, said: "Huayi Brothers current business type is still mainly content, unavoidably affected by the seasonal." Therefore, the company will promote the plate business diversification as soon as possible to stabilize the financial.　　"May 15, Huayi Brothers in the grand with Chen flyover after several talks, announced the intention to use the public offering of shares in excess of capital investment, repurchase Huayi Music 51% stake, the price is 34.45 million yuan." Huayi Brothers acquisition of Huayi Music shares of the feasibility report shows that Huayi music in 2008 and 2009 respectively, there are more than 523,000 yuan and 9.26 million yuan losses. Huayi Brothers After the completion of the acquisition, from June 1, 2010 to the end of 2010, Huayi Music to achieve a net profit target of no less than 3.85 million yuan after tax; in 2011Annual and 2012, the average annual net profit of no less than 6.6 million yuan.　　If the net profit target of Huayi music year is not realized, then the actual control person Zhongjun and Wang Zhenglei will take 34.45 million yuan of the price of Huayi music 51% of the equity, in order to ensure the interests of small investors.　　Announcing the takeover plan, Wang Zhenglei said that "the entire music industry has been relatively depressed in recent years", but revealed that the company will enhance profitability by hosting a concert of Chinese stars overseas. "The key to our confidence in achieving our goals is to channel them." "Hu Ming said. In order to achieve the annual net profit target of Huayi music, Huayi Music will transform from the traditional recording business to do live music, perform, undertake high-end, big singer singing meeting, customer meeting and so on.　　To ensure that the music sector can bring the company a stable return. In addition, Huayi Brothers will be from mobile operators to take the Huayi music of the old business digital music, the library will have a substantial increase.　　In the internal division of labor, Huayi Music will also undertake the entire Huayi Brothers group of Film and Television song operation. In addition to music, Huayi Brothers ' second investment focuses on hospital-line channels. Hu Ming told reporters that this June, the company's first cinema will be opened in Chongqing. The second site in Shanghai is expected to open at the end of the expo.　　Cinema is still in the breeding stage, in recent years in the financial temporarily unable to contribute to the company, therefore, Huayi Brothers overall revenue, net profit target will still be achieved through the content products. "Our recent channel expansion in overseas markets has also changed," he said. Hu Ming revealed that in the case of the Southeast Asian market, Huayi Brothers has been involved in overseas distribution and marketing in order to increase profits, from contracting to local companies and marketing to the international marketing team.