Huayi Brothers teamed up with Giants to set up joint ventures to enter online gaming field

NetEase Financial December 7 News Huayi Brothers evening notice, Huayi Brothers to spend 70 million yuan acquisition method investment Beijing Huayi giant Information Technology Co., Ltd. 51% equity.　　The project is intended to be used for the public issue of stock over the fund investment, is expected to buy Huayi giant 51% equity price of RMB 57.25 million yuan, the increase of 12.75 million yuan, after the completion of the transaction company holds the shares of Huayi giant 51%, the total investment of 70 million yuan.　　After the transfer of equity and the completion of the capital increase, the shareholding structure is as follows, the company holds the proportion of the shares of Huayi giants 51%; Shanghai giant Network Technology Co., Ltd. holds the shareholding ratio of the Chinese giants is 34%; Shanghai Gangong Network Technology Co., Ltd. holds the shares of Huayi giants 15%.　　Huayi Giant is expected to 2011-2013 average annual after-tax net profit of about 14.413 million yuan, the acquisition to 9.5 times times the trading price of P/E. The company said that the company aims to become a "comprehensive film and entertainment Group", into the field of network games in the digital era of the film industry chain of natural extension, but also perfect strategic layout of the inevitable choice.　　The implementation of the project will broaden the source of revenue from the company's films, the film's strong brand influence into the revenue capacity.　　The company said that the online games industry is an important branch of the Internet economy and entertainment content, and the current most profitable entertainment content sector, into the field, will help to improve the overall profitability of the company. Shanghai giant Network Technology Co., Ltd. is one of China's leading online gaming companies, taking this opportunity to form a joint venture, both teams will be deeply integrated, drawing on their successful experience in product development, marketing, operation, sales and mode innovation in the field of game and film, exploring the Cross-border integration of film and game.