Huayi lifted by shareholder institution double abandon to cinema lose profit yell

In July this year, movie fan Zhang Meng suddenly found his own door "movie Brothers film City" opened. The hardware conditions of the studios also made her very happy, "as Asia's largest cinema, the film city has about 20 screening halls, seats, stereos did not say, Zhang Meng told reporters, even including toilets, but also different from other studios, using a sitting-style toilet," in short, everything is good. " "However, this is a very good film city to the Huayi brothers brought a new dilemma." "Huaxia Times" reporter found that in accordance with the current construction of a cinema average input of 20 million yuan to calculate, if you want to open 10 studios, the cost of investment is 200 million yuan.　　And according to the public news, from the beginning of the IPO, Huayi Brothers have signed, the intention of the film city has exceeded 15, which means that if only to invest in these now have a vision of the film city to at least 300 million yuan.　　But in 2009, Huayi Brothers to achieve the ownership of the listed company's shareholders in the net profit of only 84.55 million yuan a year, not to enter the film city 300 million yuan One-third, perhaps, this also just explains why the first day of the ban on the day, Huayi Brothers stocks began to be shareholders selling and institutional indifference.　　Huayi Mode scenery no longer according to the company announcement, Huayi Brothers The lifting of the number of restricted shares of 136162000 shares, accounting for 40.52% of the total capital stock, the actual number of circulation can be listed 107275000 shares, accounting for the total amount of 31.93% of the company, which applies for lifting shares of 73 shareholders. But to the people's surprise, and other gem shares sold at the same time by the agency's pursuit of a very different, the ban on the day, the company has two major shareholders to throw 2 million shares and 500,000 shares, set now 75.85 million yuan. November 2, the company's share price fell, turnover amounted to 339 million yuan, a decrease of 1.58%. The following November 3 and 4th, the stock price still in the low volatility situation, to maintain more than 100 million of the turnover.　　Compared with the top 91 yuan/share on the first day of the market, Huayi's share price has shrunk by Two-thirds. "Even so, there is water." Li Dahuan, director of the British Securities Institute, said in an interview with the Huaxia Times, "because many gem companies, including Huayi Brothers, are still on the high side of valuations in the short term."　　"And in his view, even if the choice of reduction, in addition to the immediate large sell-off, shareholders can also choose to move the Ant-type small selling or wait until the stock pulled higher after the reduction. In fact, in addition to the lifting of the ban on the company's shareholders after the Sell-off, Huayi Brothers began to lose the agency's favor. As early as this year, the company's top ten non-restricted conditions shareholders still up to 27.0651 million shares of shares, accounting for 32.22% of the circulation, and in the third quarter, although the company's performance than the previous quarter, the apparent warmer trend, but the institutional shareholding has plunged, Only 18.5552 million shares, accounting for 22.09% of the shares, fell by more than 10% over the last quarter.。　　In fact, apart from the investment income of the star shareholders and institutions, the double whammy of the Huayi brothers encountering the shareholder institution is closely related to its mode of operation. "From the current mode of operation, Huayi's main advantage is star artists and directors, other including film production, distribution, box office income, in fact, based on the artist and the director of the team."　　"Beijing, a media entertainment record said."　　However, as Zhou Xun first decided not to sign with Huayi brothers, including Li Bingbing, huangxiaoming, including one elder sister has also spread with Huayi's new contract need to continue to negotiate, Huangxiaoming is set up his own studio, which means that the original company to retain artists to give the shares, still can not prevent the loss of talent. What's more, Huayi brothers ' excessive reliance on Feng Xiaogang's directors also makes people worry about the future development of the company, "because no one can guarantee that Feng will cooperate with Huayi for a lifetime." Said the personage frankly.　　In the company's performance this year, in addition to the release of the "Aftershock" for the company to bring more than 600 million yuan box office, the upcoming release of the "non-Prudential Don't Disturb 2" will also become Huayi performance booster.　　Perhaps this is also the worry of the star shareholders who need to flee. To the cinema to improve performance Therefore, many people in the industry also pointed out: "For Huayi Brothers, the most need to strengthen now is the construction of the cinema."　　"According to the industry, Huayi Brothers made a big investment in filming, and the people who contributed money to the High box office and ended up with 40% of the box-office receipts, apparently, were far from the expectations of shareholders and institutions."　　As a result, Huayi Brothers launched a large-scale cinema expansion program from the IPO, hoping to build a good interaction with upstream content to provide a stable return for the company's performance. But the reality is that November 4, when the Chinese Times reporter went to the Huayi Brothers Studios opened this July, found that the Wangjing Business center of the city is located in the northwest corner of the large area, relatively remote,/or St City walk to the five rings about 500 meters away, and the Wangjing area of other commercial centers in the flow of people like weaving,　　A few of the ground parking spaces are still vacant. On the ground floor of the film city, the reporter noted that Thursday afternoon close to 5 hours, but only one or two tickets to the audience, the theater set up a special three or four ticket offices appear empty.　　Previously, in order to use the power of group buying to expand Influence, Huayi Brothers Studios have carried out two movie ticket purchase activities, of which the price of 29 yuan withdrawal of the two-person package sold 100,000, but at the Cinema Exchange Center, the reporter found that the only person responsible for the ticket to change the film has nothing to do.　　When the reporter offered to buy the Golden Shadow ticket from 7 to 8 in the evening, film city attendance of the highest "Detective Dee's Empire" and "westerly strong" two films of the 90 screening hall, has not sold a ticket, staff told reporters, if you want to see a film, 20 minutes ahead, still can choose the best viewing seat. Actually, working around.Office workers said that in addition to the national Day during the film city ushered in a burst of hot, has been in a deserted situation. As we all know, the cost of domestic investment in cinemas is mainly from three aspects: first, the screening of equipment, the second is the renovation of the film city, including the seat wall, the third is central air-conditioning.　　and the largest movie theater in Asia has more than 20 screens, just according to a piece of cost in the 700,000 ~80 million 3D screen calculation, Huayi Brothers screen has been spent 16 million yuan, the total investment far more than the general film City of 20 million yuan investment scale. Therefore, Huayi Brothers in one year successively contacts including Wuhan, Hubei, Chongqing South Bank, Hubei Xianning, Harbin, Shanghai, Shaanxi Yangquan, Guangxi Liuzhou, Anhui Bengbu, Liaoning Fushun, Hefei binhu New District, Chongqing Gang, Qingdao Baolong Plaza, Shenyang star Moore Shopping Plaza, Wuhan Optics Valley and other more than 10 to be built or have built the film city,　　Inputs and rewards have been unbalanced. And in accordance with the current film to show the cost of 15 yuan or so calculation, Huayi brothers Group buy 29 Yuan package, almost a loss to make a yell.